
At The Website Marketing Group, we use a proven approach to each of our web projects. The approach proposed for each project is prepared to align tightly with the client requirements.

Define business information; collect resources and select skills; compose policies.
Analyse target audience, purpose, business objectives and current advertising methods of the business.
Obtain resources and skills necessary for the development of the website or software development project.
Devise policies about information development, functionality, and presentation to guide developers and users.
Formulate a proposal document; devise a specification document; evaluate information consistency and set up hosting platform.
Prepare a written proposal outlining the scope of the project including responsibilities, timelines and costs.
Devise a specification document including a sitemap, wire frame and functional information.
Select the appropriate hosting and platform PHP.NET or shopping cart
Collect existing logo & graphics and relevant company information; create a consistent look and feel with navigation cues
Create a consistent look and feel for the website utilizing the business colour palette.
Separate information into manageable portions.
Provide cues for the user about the website's information structure and navigation.
Create a directory and file structure; utilize development tools; use style guides to maintain consistency; check implementation in a range of browsers
Initially, create an extendible directory and file structure to manage the website's files and/or software components.
Use development and project management tools.
Use style guides or web generating schemes for supporting a consistent look and feel.
Check the website's implementation in a range of browsers.
Incessantly monitor and improve the website to meet user needs; use testing, evaluation, and the public to shift and change website's content as user needs and wants alter.
Incessantly monitor and improve the website to meet user needs.
Based on analysis, user testing, and the public, identifies new user needs.
Identify new technologies and tools that may help you meet user needs better.
Make the website live for general web audiences, potential users and current users; website promotion; maintenance and updating.
Make the website live using hosting details.
Preparation of meta tags, constant analysis and submitting the URL to the search engines and directories.
Technical maintenance, content management & updating, site visit activity reports, staff training and mentoring are conducted.
Install google analytics and provide the relevant marketing support and on going maintenance plan.
We discuss with you to determine your needs, your understanding of your competitors, the keywords you wish to target, your expectations and a range of other factors to help us get started.
We then go study and analyse the keywords provided and suggest any changes to agree on a final keyword set.
Build a Snapshot report detailing how your current website is rating for the keywords you selected.
This considers a large number of lead indicators (things that will lead to good SEO results) as well as actual SEO measures.
The report will also consider the people that you listed as your competitors and other organisations who are leading the way in the keywords you selected.
If you are part of The Website Marketing Group's monthly website support service you will be receiving a monthly performance report on your website.
We will integrate the key SEO measures into this report so that you can keep an eye on how you are progressing each Month.
After the SEO program is complete we make this optional service available for $20 / month in addition to the current monthly support agreement.
We will then re-build the website optimising it from an on-page point of view making necessary changes to focus more on your chosen keywords.
This is a complex process that mostly involves invisible elements of your site however it will also involve us making suggestions for changes to the content of your site.
Occasionally these on-page changes will be quite involved and if changes are estimated at more than 2 hours work we will provide an estimate to make the changes.
In addition to on-page factors we will provide a basic off-page service including submitting the site to the leading Search Engines and a number of online business directories or industry bodies identified by you.
This will help build the credibility of your site in the eyes of the search engines.
After the 5 week period has passed, we will run another snapshot report detailing your new SEO measures.









