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What's New
The Website Marketing Group receiving the Sydney Business Award
Our MD Michael receiving the Sydney Business Award.
A visit to the Google Sydney Office with a major client
A visit to the Google Sydney Office with a major client.

Connect with The Website Marketing Group on Twitter, Facebook, LinkedIn and our Blog. Follow TWMG on TwitterJoin TWMG on Facebook Connect with TWMG on LinkedIn Check out the TWMG Blog

Here are ten reasons why you should work with The Website Marketing Group.

Testimonials

Web Portal Development

A job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years. They are experienced and have great customer service. There are not many MDs that will let you call their mobile on a Saturday! Once again, great job and bring it on.

Josh - Marketing Dept
Caroma Dorf

Web Development & Marketing

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square. His business always provides a prompt and professional service.

Brendan - Photographer
Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy - Managing Director
Metrix Digital

Website Development & SEO

Thank you for the new website. Our clients really like the new design and the menu structure is much more clear than the old one.

Jonathan - Managing Director
Carnegie Financial Services

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years. None have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group. It is always a pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Sarah - Marketing Dept
Farage

Website Development & EDM

It’s been a tricky project and we couldn’t have done it without the cooperation of everyone involved and the technical expertise of Shailendra and Michael and the team.

Scott - Marketing Manager
Traders Institute

Web Development & Branding

The results have been overwhelming and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Paul - Managing Director
Sydney's Best Pool Services

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Approach To Web Development and SEO Projects

At The Website Marketing Group, we use a proven approach to each of our web projects. The approach proposed for each project is prepared to align tightly with the client requirements.  

 

 

Our Website Design And Development Project Approach

 

TWMG's Website Development Process

 

 

Step 1 - Website Assessment 

 

Define business information; collect resources and select skills; compose policies. 

 

Key Website Assessment Practices 

 

  • Analyse target audience, purpose, business objectives and current advertising methods of the business.

     

  • Obtain resources and skills necessary for the development of the website or software development project.

     

  • Devise policies about information development, functionality, and presentation to guide developers and users.

 

 

Step 2 - Website Scope & Definition

 

Formulate a proposal document; devise a specification document; evaluate information consistency and set up hosting platform.

 

Key Website Scope & Definition Practices 

 

  • Prepare a written proposal outlining the scope of the project including responsibilities, timelines and costs.

     

  • Devise a specification document including a sitemap, wire frame and functional information.

     

  • Select the appropriate hosting and platform PHP.NET or shopping cart

 

 

Step 3 - Website Layout & Design 

 

Collect existing logo & graphics and relevant company information; create a consistent look and feel with navigation cues

 

Key Layout & Design Practices 

 

  • Create a consistent look and feel for the website utilizing the business colour palette.

     

  • Separate information into manageable portions.

     

  • Provide cues for the user about the website's information structure and navigation.

 

 

Step 4 - Website Development 

 

Create a directory and file structure; utilize development tools; use style guides to maintain consistency; check implementation in a range of browsers

 

Key Development Practices 

 

  • Initially, create an extendible directory and file structure to manage the website's files and/or software components.

     

  • Use development and project management tools.

     

  • Use style guides or web generating schemes for supporting a consistent look and feel.

     

  • Check the website's implementation in a range of browsers.


 

Step 5 - Website Testing 

 

Incessantly monitor and improve the website to meet user needs; use testing, evaluation, and the public to shift and change website's content as user needs and wants alter.

 

Key Website Testing Practices

 

  • Incessantly monitor and improve the website to meet user needs.

     

  • Based on analysis, user testing, and the public, identifies new user needs.

     

  • Identify new technologies and tools that may help you meet user needs better.

 

 

Step 6 - Website Posting & Completion 

 

Make the website live for general web audiences, potential users and current users; website promotion; maintenance and updating.

 

Key Posting & Completion Practices 

 

  • Make the website live using hosting details.

     

  • Preparation of meta tags, constant analysis and submitting the URL to the search engines and directories.

     

  • Technical maintenance, content management & updating, site visit activity reports, staff training and mentoring are conducted.

     

  • Install google analytics and provide the relevant marketing support and on going maintenance plan.

 

 

 

Our Search Engine Optimisation (SEO) Project Approach

 

search engine optimization services graph

 


Step 1 – Initial Client Consultation Via Telephone

 

Key Initial Client Consultation Practices 

 

  • We discuss with you to determine your needs, your understanding of your competitors, the keywords you wish to target, your expectations and a range of other factors to help us get started. 

 

  • We then go study and analyse the keywords provided and suggest any changes to agree on a final keyword set.

 

 

Step 2 – Snapshot Report Creation 


Key Snapshot Report Creation Practices

 

  • Build a Snapshot report detailing how your current website is rating for the keywords you selected. 

 

  • This considers a large number of lead indicators (things that will lead to good SEO results) as well as actual SEO measures. 

 

  • The report will also consider the people that you listed as your competitors and other organisations who are leading the way in the keywords you selected.

 

 

Step 3 - Integration Of SEO Measures Into Monthly Reports


Key Integration of SEO Measures Into Monthly Reports Practices

 

  • If you are part of The Website Marketing Group's monthly website support service you will be receiving a monthly performance report on your website. 

 

  • We will integrate the key SEO measures into this report so that you can keep an eye on how you are progressing each Month. 

 

  • After the SEO program is complete we make this optional service available for $20 / month in addition to the current monthly support agreement.

 

 

Step 4 – Website-On Page Optimisation 

 

Key Website-On Page Optimisation Practices

 

  • We will then re-build the website optimising it from an on-page point of view making necessary changes to focus more on your chosen keywords.

 

  • This is a complex process that mostly involves invisible elements of your site however it will also involve us making suggestions for changes to the content of your site. 

 

  • Occasionally these on-page changes will be quite involved and if changes are estimated at more than 2 hours work we will provide an estimate to make the changes.

 

 

Step 5 – Website-Off Page Optimisation

 

Key Website- Off Page Optimisation Practices  

 

  • In addition to on-page factors we will provide a basic off-page service including submitting the site to the leading Search Engines and a number of online business directories or industry bodies identified by you. 

 

  • This will help build the credibility of your site in the eyes of the search engines.


 


Step 6 – Website-Evaluation and Final report

 

Key Website Evaluation and Final Report Practices

 
  • After the 5 week period has passed, we will run another snapshot report detailing your new SEO measures.


  

 

CLICK HERE to contact The Website Marketing Group and make an enquiry

CLICK HERE to get a FREE INSTANT ONLINE QUOTE for your website project.

 

 

 

 

Web Award 2008
GoogleYahoothe SmartCompany Smart50 Awards 2011WSGCommon Wealth BankFair faxPayPal     Deloitte Technology Fast 500 Asia Pacific 2010SponsorMicrosoft  BRW Fast Starters