Winston Hills Massage Centre
Search Engine Optimisation
Winston Hills Herbal & Massage Centre provides a professional and therapeutic approach to your bodies overall wellbeing by using different massage techniques, herbal medicine, vitamins and minerals, nutritional advice and lifestyle awareness to The Hills District in Sydney.
Objectives - Enriching The Online Presence
With the need to increase sales ten-fold, Winston Hills Herbal & Massage Centre needed an SEO-friendly website design to reposition the business as a premium massage centre in the Hills. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield.
After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.
Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases
Installation of detailed analytical reporting tools to monitor website performance
Implementation of structural SEO Techniques including a Sitemap.xml submission to Google
Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages
SEO copy writing current on-page content to better target Search Engine spiders
Using The Website Marketing Group's database of 100 directories developed for inbound link growth
Documentation and implementation of recommendations
- Appearance on Page 1 of Google for targeted keyword phrases including:
- Hills massage
- Baulkham Hills massage
- Winston Hills massage
- Hills herbalist
- Shiatsu massage Hills
- Remedial massage Hills
- Massage therapist Hills
- Reflexology in the Hills
- 196.8% increase in Organic Search Engine Traffic
- 12.1% reduction in “bounce” or “back button” rate
- 14.4% increase in Page Views Per Visit
Winston Hills Herbal & Massage Centre enjoys an increase of 45.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.