Visage Clinique is one of the Hill's Innovative Cosmetic and Medical Centres in Sydney. Their cosmetic surgeons and beauty therapists perform a variety of procedures and treatments ranging from general medicine to major cosmetic and laser surgery.
The Visage Clinique challenge was to position the brand as one of the “BigPlayers” within the industry and to have their capabilities and global experiences stand out from their better known competitors. The goal for this brochure was to create a positioning piece that would put the Visage Clinique in the same playing field as other companies such as The facial Rejuvenation Clinic, Sydney Skin Care, Skin Matrix and more. Although the Visage Clinique is castle hill's best beauty and medical centre, many in the industry have been unaware of their presence or have been under the impression that the company was not local.
The strategies used to accomplish the objectives were to:
- Determine an overall structure and layout for the text and images, showcasing an overview of company capabilities.
- Illustrate each page layout by hand to create unique imagery and diagrams of processes.
- Select images that capture Visage Clinique’s brand and capabilities.
- Lead a custom photography session with hired models and selected props for additional original imagery that would enhance Visage clinique new positioning within the industry.
- Showcase Visage Clinique high level of sophistication, technical know-how and experience to again enhance their positioning, by utilizing high-end printing and binding techniques including: Spot dull varnish, UV coating throughout, and Custom die cut pocket.
The end result showcased a full-color, 8-page brochure that encompassed the company image and qualities of leadership and innovation.
Once the brochure was delivered to its intended audience, the awareness of those unfamiliar with Visage Clinique rose significantly. This was determined by an increase in the unaided recognition rating measured from a pre- and post-brochure survey. This positioning brochure has proven to have played a part in the new recognition and awareness of the Visage Clinique brand and capabilities.
Additionally, through the use of the selected photography and illustrations, the piece successfully conveyed that Visage Clinique is a place to go 1st.