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Tile Tech Solutions

Branding, SME

Client

Tile Tech Solutions is a professional tile cleaner company in Sydney specialising in tile and grout cleaning as well as hard surface cleaning and restoration for porcelain, marble, granite, travertine, slate, limestone, sandstone and more. The team also offers tile repair and tile sealing.

Tile Tech Solutions provides professional services for private customers, real estate, builders, insurance companies, child care centres, factories, hotels, fast food outlets, strata maintenance companies, shopping centres and more.

They use the most advanced equipment and solutions to ensure customers’ expectations are met and exceeded. They have serviced thousands of customers in their more than 10 years’ experience.

Objective

Tile Tech Solutions needed a brand shakeup. After more than 10 years in the business, they have earned respect and recognition in the market. But they’re also ready for change; it has always been their commitment to evolve along with their customers.

To kick off their rebranding campaign, they tapped The Website Marketing Group to create a new logo that will more accurately represent what Tile Tech Solutions is now. They needed the logo to stand on their solid history, but also to be relevant in the future.

Solution

The Website Marketing Group designed multiple logo creations for Tile Tech Solutions. The themes and designs for the logos were based on the initial client consultation process which also included a detailed market study and strategy development.

Nine logo samples were presented to Tile Tech Solutions. Each logo featured a graphic element representing tiles. The colour schemes ranged from blue-green-white variations, and the business name was depicted in different font styles and combinations. The common theme running on all designs were modern innovation, technology and tile expertise.

Tile Tech Solutions went for the logo that placed their brand acronym against a backdrop of blue and green tiles. The look and feel of the logo was clean, modern and smartly architectural, which is what most of their target clients look for in a finished tile project.

Result

The logo redesign helped Tile Tech Solutions build up their decades-long experience and at the same time their future-ready expertise. The new logo helped them develop a sense of consistency across all their marketing efforts, moving their brand position forward. Customers were able to easily distinguish Tile Tech Solutions from the competition which resulted in a bigger and more loyal customer base for the company.

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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