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The Painting People

Website Development, SME

The Painting People

Web Development, SME Small Business

Client

The Painting People is a specialist painting and decorating family-owned business, with over 40 years’ experience in painting, decorating, restoration and specialist coatings. They provide the following professional services: residential painting services, roof restoration services, commercial and industrial painting services, new construction painting services, and floor preparation and coating services. Aside from their unparalleled work quality, what differentiates The Painting People from competitors is their client-focused approach, focusing in ease of communication and a structured system to deliver superior-quality finish.

Objectives

The Painting People needed a website to showcase the projects they have completed and the markets and regions they serve in a visually appealing and organised manner. The website should promote their services, serve as an online portfolio of their decorating and colour design work, provide interested parties a comprehensive view of the franchising opportunities they offer and basically service the needs of customers.

Solutions

The Website Marketing Group developed a website theme that will encapsulate the artistry and positive work ethics of The Painting People team. We aimed it to function as a live digital gallery, meaning it should not only display the body of work but should also provide all the vital information needed to sell the works or services of the team.

The design we implemented for website features impressive images of the works by The Painting People team, set against a bright, vibrant and beautiful colour palette. The website sections are presented with realistic icons in primary colours, injecting a fun and quirky vibe to the entire site. To unify the artistic and business components of the content, we structured a multi-layered look, providing ease of navigation and an immersive, intuitive user experience.

Some of the unique features of the website include a mini-slideshow in the header, a streaming radio mix and a virtual news bulletin sidebar. Smart architecture kept the fully-featured site fast loading and easy to navigate. To further enhance the visual direction and flow, the team’s  body of work was categorised according to type of project, region or markets. These categories were marked by colour-coded tabs reminiscent of paint swatches.

We also developed an SEO-friendly custom content management system (CMS), providing The Painting People ease of control and administration of the site.

Web Development Technologies: Content Management System, XHTML, CSS, and PHP.

Results

The new website not only highlights The Painting People brand with its bespoke look and feel, but also makes searching for services much easier. With its witty visuals, gorgeous theme and overall fun sensibility, the website regularly gets warm appreciation from clients and prospective investors. Truly, a bold and bright website that’s perfect for “The painters with the right attitude" – The Painting People.

Visit: www.ThePaintingPeople.com.au

To put your business at the forefront of digital innovation, give us a call on 
02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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