Website Development, Corporate
As a division of Caroma Industries Limited, Starion forms parts of the GWA International group of companies. Starion is proud to hold the marketing and distribution rights for a prestigious stable of brands and products within Australia. These include Hansa, Emco, Schell, Sanitron, KWC and Virtu.
Objectives - Bolstering Starion's Status
As a company, Starion aims to provide superior service to the marketplace and to emulate the premium standards that have been set by these quality brand names. Their national retail network includes many boutique bathroom and kitchen suppliers together with national chains such as Tradelink and Reece. Starion required their superior reputation to be portrayed online. The Website Marketing Group were commissioned to revamp their website as part of a marketing strategy.
The Website Marketing Group developed a conceptual website redesign, which is essentially an online catalogue of the five brands and products. The streamlined navigation and layout portrays Starion's professionalism in a simple, sleek way.
This sleek masterpiece is driven by a robust database content management system allowing efficient management and updating of products and information. From a content standpoint, the site has a clean structure. The home page is a hub from which visitors can click on the six brands to view their range of products. Each subpage has the product search selector to find a specific product. The Media section allows customers to keep up with the latest news and releases from Starion and brands alike.
Besides sheer size, Starion’s success is based on strong core values—customer satisfaction, operational efficiency, employee enthusiasm and this effective Web strategy. The Web strategy was indeed responsible for bolstering the company’s leading-edge status, enhancing its competitive advantage and driving its overall growth.
Visit the website: www.starionaust.com.au