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South Burnett Garage Doors

Website Development, SME

Client

South Burnett Garage Doors is an accredited local dealer for B&D Doors. The family-owned and operated business was established in 2005 and now runs a showroom in Kingaroy CBD. Their team expertise, emergency response service and friendly work ethics has earned them the following awards: B&D – Bronze Accreditation 2009 and 2008, B&D – Outstanding Achievement Award 2008 and the Heritage Kingaroy Business Excellence Award 2008 for retail.

Objectives

South Burnett Garage Doors is one of the most trusted dealers in the area. With the increasing entry of newer companies in the scene, they needed to power up more visibility for their brand. What they were looking for was a marketing solution that will highlight their years of experience and re-establish their credibility.

They asked The Website Marketing Group to build a website that will make target customers take notice and form a good impression about their business. If this was achieved, the expected results are increased leads and a better sales result.

Solutions

The Website Marketing Group developed a website that sustains a balance between meeting the needs of visitors and championing the South Burnett Garage Doors brand.

This involved the development of a theme that looks and feels friendly, efficient and specialist. To focus on meeting the end users’ information needs and answer their enquiries, site content was plotted and thoughtfully laid out. TWMG sorted and categorised product information in a way that makes technical knowledge easy to understand and absorb. We installed downloadable fact sheets and brochures, and offered a virtual colour and texture chart, using a style according to the preferences and expectations of the target audience.

To further shine the spotlight on the business, a huge part of the website was dedicated to displaying impressive photographs of properties that have been serviced by the South Burnett Garage Doors team. Other elements that were used to enhance business credibility include customer reviews published on the front page, social media integration, online enquiry forms, and strategically located contact information, which increases the perceived  trustworthiness of the brand.

The website was specifically engineered to perform efficiently despite the photo-heavy content. TWMG also ran a search engine optimisation campaign to push South Burnett Garage Doors higher in search engine results. Additionally, with the custom content management system we have provided, the South Burnett Garage Doors team will be able to make changes to the website content without the aid of a developer.   

Results

The credentials-oriented site of South Burnett Garage Doors placed their brand as the door and gate authority in the community. The target users appreciated the organised information and helpful features offered by the website, and they returned back the favour by opting for or referring South Burnett Garage Doors services.

Visit:http://www.sbgaragedoors.com.au/

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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