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Saunders Print Group

Website Development, SME

Client

Saunders Print Group has over 25 years of experience in the industry, and building an outstanding reputation for offset print quality and service. They specialize in digital and offset printing machinery and have invested in state of the art machinery to produce print materials in the most cost effective manner, ensuring the best quality.

Saunders Print Group is trusted by Australian businesses including Telstra, KPMG, Westpac, Department of Defence and Qantas. They offer business card printing, as well as complete solutions for all printing needs.

Objectives

Saunders Print Group was looking for an ongoing form of campaign to continuously build awareness for their business and make their offers visible to the business community and individual clients they serve. What they needed was a branded, lead generating website to help them maintain their strong position in the market.

The Website Marketing Group was commissioned to develop a website that will rebuild the Saunders Print Group brand and as a result create new and more source of business for the company.

Solutions

The Website Marketing Group created a goal-driven website for Saunders Print Group using a design and content strategy that called strongly to key decision-makers – a major segment of their market.

This involved a comprehensive market research and client consultation to fine-tune the website development plan. The first focus was to present the wide range of services provided by the premiere printing company in an attractive and organised manner. Using colour blocks reminiscent of the ones used in printing proofs, information on the services were categorised into the following divisions: business cards, marketing materials, manuals & booklets and online printing services.

Clear and consistent calls to action and online contact features that move the visitor to make an enquiry, call the office landline or leave a message were placed strategically on the homepage and inside pages. An eye-catching sliding image gallery, the well-appointed use of colour codes and a modern and professional feel offered a pleasant and informative user experience.  

TWMG integrated the 100% responsive site with a powerful SEO strategy to boost page rank and visibility. Text, graphics and basic coding elements can all be easily edited and updated through the content management system customised for Saunders Print Group administrators.

Results

The new website for Saunders Print Group was vibrant, efficient and optimised for better usability and reach. It allowed the printing company to explain the various services and expertise they offer through a visually interesting platform. As a result, lead generation and online conversion significantly improved, moving the Saunders Print Group brand to the front and centre of their marketplace.  

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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