Office Domain specialise in creating value fit out solutions for Australian offices, creating innovative and functional office environments. They fit out workstations, reception areas and boardroom fit outs and provide Ergonomic Office Chairs and desks.
Office Domain approached The Website Marketing Group to re-design the company brand identity as part of a complete overhaul of their digital presence, and also to be used in traditional brand identity, such as business cards, letterheads and print advertising. Office Domain wanted a design that would highlight their flagship product - ergonomic offices chairs – and use the predefined colour scheme of orange and navy.
After providing several initial concepts, most of which incorporated the office chair graphic, the client decided that one of the more abstract designs was best suited as it reflects the modern furniture that Office Domain provides. The final design combines this clean modern graphic with the pre-existing corporate colours and a san serif font.