Monarch Construction is a building company in Fairfield with a reputation for delivering quality building services across the Sydney Metropolitan Area. The building services include: home renovations, bathroom renovations, home extensions and granny flats.
Objectives - Building Revenue for Monarch Construction
Monarch Construction wanted an interactive and competitive brand logo that would attract new clients and maintain relationships with their existing customer base. The logo needs to resemble their strong commitment and focus in providing building services solutions. Thus Monarch Construction assign The Website Marketing Group to do the graphic print for their business card and letterhead logo.
The strategies used to accomplish the objectives were to:
- Determine an overall structure and layout for the text and images, showcasing an overview of company capabilities.
- Illustrate each page layout by hand to create unique imagery and diagrams of processes.
- Select images that capture Monarch Construction’s brand and capabilities.
- Showcase Monarch Construction high level of sophistication, technical know-how and experience to again enhance their positioning, by utilizing high-end printing and binding techniques including: Spot dull varnish, UV coating throughout, and Custom die cut pocket.
The Website Marketing Group has essentially been instrumental in increasing the brand awareness of Monarch Construction by creating a new business card and letterhead logo design that resembles their strong commitment and focus in Building services solutions.