« Back to List

MicroChannel Services

Website Development, Corporate

Client

MicroChannel Services is a multi-award winning business solutions and technology provider, servicing small to mid-sized businesses, corporate divisions and government agencies. Founded in 1995, MicroChannel assists hundreds of clients to leverage technology for commercial success.

MicroChannel sells and supports world-class products from leading vendors, covering a full range of end-to-end operational and back-office systems. They have offices in Sydney, Melbourne, Brisbane, Perth, Singapore, Jakarta, Kuala Lumpur and has won over 50 awards from Microsoft, SAP, Sage and Accellos.

Objectives

MicroChannel selected The Website Marketing Group to redesign their website. They needed a website that can be efficiently maintained via an integrated content management system. They wanted a website designed to capture qualified traffic and compel visitors to get to know their offers and services and make enquiries, delivering measurable ROI for the business.

Solutions

The Website Marketing Group developed a design targeted to achieve a main goal: position MicroChannel Services as the first choice for business solutions and technology. This was achieved through intelligent content architecture and user-focused design.

MicroChannel's users include key decision makers: sales and marketing executives, CFOs & finance managers, COOs, managers, CEO/MD/business owners, and CIOs & IT managers. By understanding each user type’s needs, we were able to map out the best and fastest steps for them to take to take the desired action.

Users were presented a unified and multi-layered experience on the website, allowing them to explore its many components in an immersive manner. Through content, live demos, webinars, software trials, news, live chat, newsletters, whitepaper downloads and more, visitors are given vital information and therefore become more capable of making decisions to try MicroChannel's solutions.

We integrated the entire site to a powerful, scalable content management system (CMS) platform to maintain the website via multiple user roles and permissions. With the CMS’ sophisticated features and extensions, MicroChannel appointed administrators enjoys dvanced workflow and authority tools for publishing and updating site content.

Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.

Results

The comprehensive, easily accessible information empowered potential clients to try out solutions provided by MicroChannel. With the user-centred design, smart CMS integration and a powerful SEO strategy, the website provided MicroChannel a significant boost in conversions which they are able to enjoy until today.

Visit: http://www.microchannel.com.au

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

Your Business

 

About Your Requirements

Services of Interest

Please enter Name, Email, Phone, Message

Search
     
 

Complete the details below and we'll happily call to discuss your project needs.

Please enter Name, Email, Phone, Message
 
What are you looking for ?

Our instant quote will then be sent to your email address.

If you are a large brand with a budget over $10,000
please submit your brief here.




The quote will be sent to your email address instantly


Instant Online Quote Tool

1. Do you need a domain ?


2. Do you need a logo design ?


3. How many website pages do you want ?

4. What type of website do you want ?

5. Do you need hosting with unlimited emails and bandwidth ?


6. Do you want to communicate with your customers on social networking services ?

7. Do you want to email your customers with newsletters ?


8. Do you want your website to be on the 1st page of Google ?


`]]