Search Engine Optimisation, SME
Kellyville Kitchens Sydney is a kitchen company delivering high-quality custom-built kitchens, kitchen renovations and kitchen makeovers to The Hills, including Baulkham Hills, Castle Hill, Cherrybrook and Sydney.
Objectives: Renovating Kellyville Kitchens' Online Presence
With the need to increase sales tenfold, Kellyville Kitchens required a major renovation of their website to reposition the business as a premium kitchen company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group was appointed to increase conversions to the highest potential and maximise online yield.
After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve top search engine rankings for targeted specific keywords.
- Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases
- Installation of detailed analytical reporting tools to monitor website performance
- Implementation of structural SEO techniques including a Sitemap.xml submission to Google
- Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages
- SEO copywriting current on-page content to better target search engine spiders
- Using The Website Marketing Group's database of 100 directories developed for inbound link growth
- Documentation and implementation of recommendations
- Appearance on Google's first page for targeted keyword phrases including:
- kitchen makeovers Sydney
- kitchen renovations Sydney
- kitchen specialist Sydney
- Hills kitchen designers
- kitchen designers North Shore
- kitchen designers North Sydney
kitchen designers Kellyville
kitchen designers Baulkham Hills
kitchen designers Cherrybrook
kitchen designers Hornsby
- kitchen designers Seven Hills
- kitchen designers Blacktown
- 196.8% increase in organic search engine traffic
- 12.1% reduction in bounce or back button rate
- 14.4% increase in page views per visit
Kellyville Kitchens enjoys an increase of 38.75% in online sales when compared with sales figures pre- and post-redesign. Now powered by The Website Marketing Group SEO strategy, the website consistently ranks in the top three when searched against key terms. Kellyville Kitchens earned significant time savings, freeing up resources to focus on further growing the business.