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Johnsons Seeds

Website Development, Corporate

Client

Johnsons Seeds is one of the most recognised brands in Australia. It has grown to be a leading manufacturer of a comprehensive range of the best vegetable and flower seeds available at Bunnings and independent garden centres nationwide.  Johnsons Seeds provides variety and interest with unique sub ranges catering to the traditional, modern and the more adventurous gardener.

Objectives

Moving the brand forward, Johnsons Seeds required an upgrade to their online product catalogue with a modern look and feel that allowed customers to browse through their vegetable and flower seeds with ease. TWMG stepped up to the plate.    

Solutions

When Johnsons Seeds came to us they were in a bit of a dilemma with the digital offerings of their product catalogue website. Despite having a beautiful line of fresh produce imagery, the website was run on an outdated, clumsy template that robbed the product images of their beauty. We decided to adopt the clients’ approach of letting the quality and vibrancy of the product do the work. We identified key problems when exploring the site –not only was the navigation old school, but there were poor structuring techniques and coding issues.

Focusing on the information architecture, we stripped back some of the elements on the site to showcase the fresh produce, by uploading high-end pictures and completely overhauling the layout. With the notion of simplifying, we designed a clean, structured interface and put in place clear navigation to ensure a journey which guides the audience to relevant content and items on the site. 

The custom-built website enabled Johnsons Seeds customers to browse seeds from Australia's biggest seeds manufacturer – it clearly became the go-to source for the traditional, modern and adventurous gardener.

  • Customers were able to view seed packets, sowing directions, sow, harvest, and soil type 

  • Site was simple and easy to use

  • Products were segmented into categories (for World Kitchen, Flowers, Vegetables)

  • Advanced Search functionality with ability to sort seeds by sowing, soil type and harvesting

Another crucial factor of the site's success is that installation of a complete, SEO-friendly content management system (CMS). We gave the website owners training to add/edit/remove products and change content with a few easy steps.

Web Development Solutions:

  • Web Design & Layout
  • Web Development
  • Product Catalogue
  • Content Management System (CMS)

Results

TWMG delivered a complete and coherent brand identity and search engine-friendly product catalogue platform.

  • Global product catalogue platform: High performance with low overhead
  • Flexible, highly scalable for future expansion
  • High customer satisfaction and engagement

Visit: www.johnsons-seeds.com.au

To put your business at the forefront of digital innovation, give us a call on 
02 9639 2711 or go back to www.twmg.com.au

 

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