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iPower Electrical

Website Development, SME

Client

iPower Electrical provides expert electrical services to commercial and heavy industrial customers across Sydney and the greater metropolitan area. They offer a full spectrum of electrical solutions and are committed to providing quality installations, electrical safety, eco-friendly solutions and excellent customer service. From a one-man electrical business, iPower Electrical is now a widely recognised company.

Objectives

iPower Electrical approached The Website Marketing Group to develop an attractive, informational website. They requested to include information on the commercial and industrial electrician services they offer.

The purpose of the website is mainly to provide a more efficient information and communications channel to their customers. In doing so, it is also expected that it can be used as a business tool for better conversions and increased awareness and visibility for the business.

Solutions

The Website Marketing Group developed a comprehensive website design with a vast coverage of related sections to provide a user friendly, knowledgeable website for iPower Electrical. To guide the users into knowing more about the company and its offers, we made sure the site content was coherently displayed and structured on the site. We kept it streamlined and intuitive, keeping it to a few segments that show a basic overview of the business at a glance: The About Us page, two separate pages for industrial and commercial electricians, and their contact information.

The website was also maximised efficiently to become a one-stop virtual calling card and lead generating tool for iPower. On the homepage as well as at the end of each page, a link to an online form was installed. The information was collected for fast response and to add to the business database. A news section and a testimonials page are added as sidebars to further boost brand credibility and authority.  

A solid SEO strategy powers the entire website. To unify and organise everything, a content management system was set up which the iPower Electrical team will be able to use for site updates and additions.

The Website Marketing Group provided a sound creative strategy with the following technologies: Content Management System, XHTML, XML, CSS, Java Script.

Results

Clear navigation and usability realise two of the most important purposes of the iPower Electrical website, namely effective information delivery and lead generation. A few weeks upon going live, iPower Electrical highlighted an improvement in the number of their customer base tenfold. Additionally, this informative website outperforms iPower Electrical's competitors in terms of search engine rankings.

Visit: www.ipowerelectrical.com.au

To put your business at the forefront of digital innovation, give us a call on 02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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