Gold's Gym Parramatta
Website Development, Corporate
Gold’s Gym is Parramatta's number 1 ym, providing fitness enthusiasts access to top-of-the-line cardio and strength training equipment along with a dynamic group exercise program. It is the fitness community’s go-to venue for classes such as yoga, group cycling, mixed martial arts, muscle endurance training and Pilates.
Objectives - Strengthening Gold's Gym Online
Gold’s Gym enjoys a strong demand for their services, but like many businesses today, they face particular challenges when it comes to ensuring that they continue to keep and attract customers. They also understand that in this age of Internet technology, their target market is increasingly becoming sophisticated and time-hungry, expecting information to be accessed at the touch of a button.
To address these challenges, Gold's Gym commissioned The Website Marketing Group to redesign their website. The aim is to increase customer engagement, connect with their customers and enable the community to be always up-to-date with their favourite gym’s latest news and information.
The Website Marketing Group knows the importance of brand positioning, and we have the tools and specialisation on developing sites that are designed to achieve business objectives. We understand that the market is incredibly competitive. Gold's Gym required a contemporary concept and a revitalised design that will give them market advantage.
The Website Marketing Group redesigned the website with a simpler, cleaner navigation and layout, which a visual impact that enhances the Gold’s Gym brand. The dynamic website allows patrons to find out more about the gym, view services, access news and tips, join the membership, view Gold's Gym videos on YouTube and become a fan on Facebook.
This contemporary website is powered by a robust SEO-friendly content management system allowing Gold's Gym to easily update their services and information when required.
The redesigned website has given Gold’s Gym more opportunities to concentrate on ensuring that their facility stays number 1. They can now spend their time fine-tuning their strategy and customer service, instead of answering routine questions that they can now provide answers to via the website. The website has received dramatic increase in site visits and interactivity. Future plans for Gold's Gym include working with The Website Marketing Group to maximise the potential of its two quarterly newsletters as effective marketing tools.
Visit the website: http://www.goldsgymparramatta.com.au