Gold Coast Tilling
Search Engine Optimisation
Gold Coast Tiling is a tiling company delivering quality tiling services across the whole of the Gold Coast up to South Brisbane and down to the Northern Rivers.
Objectives - Renovating Gold Coast Tiling's Online Presence
With the need to increase sales ten-fold, Gold Coast Tiling needed a major renovation of their website, to reposition the business as a premium tiling company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield.
After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.
Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases
Installation of detailed analytical reporting tools to monitor website performance
Implementation of structural SEO Techniques including a Sitemap.xml submission to Google
Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages
SEO copy writing current on-page content to better target Search Engine spiders
Using The Website Marketing Group's database of 100 directories developed for inbound link growth
Documentation and implementation of recommendations
- Appearance on Page 1 of Google for targeted keyword phrases including:
- tilers Gold Coast
- tiling company Gold Coast
- Gold Coast tiling
- 124.8% increase in Organic Search Engine Traffic
- 16.1% reduction in “bounce” or “back button” rate
- 20.4% increase in Page Views Per Visit
Gold Coast Tiling enjoys an increase of 45.5% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.