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Gold Coast Tilling

Search Engine Optimisation

Client

Gold Coast Tiling is a tiling company delivering quality tiling services across the whole of the Gold Coast up to South Brisbane and down to the Northern Rivers.

Objectives - Renovating Gold Coast Tiling's Online Presence

With the need to increase sales ten-fold, Gold Coast Tiling needed a major renovation of their website, to reposition the business as a premium tiling company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

  • Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

  • Installation of detailed analytical reporting tools to monitor website performance

  • Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

  • Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

  • SEO copy writing current on-page content to better target Search Engine spiders

  • Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

  • Documentation and implementation of recommendations 

Results

- Appearance on Page 1 of Google for targeted keyword phrases including:

  • tilers Gold Coast
  • tiling company Gold Coast
  • Gold Coast tiling

- 124.8% increase in Organic Search Engine Traffic 

- 16.1% reduction in “bounce” or “back button” rate

- 20.4% increase in Page Views Per Visit

Gold Coast Tiling enjoys an increase of 45.5% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.GoldCoastTiling.com.au

To put your business at the forefront of digital innovation, give us a call on 
02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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