« Back to List

Elf Mushrooms

Website Development, Corporate

Client

Elf Mushrooms is a family-owned company dating back to 1960 that has grown to become second largest mushroom producer in New South Wales (NSW). They produce approximately 3 million kilograms of mushrooms annually and employ 130 permanent employees.

Currently, two generations of the Tolson family are involved in the mushroom production with Rob Tolson producing substrate for mushrooms and the second generation of boys, Robert, Kevin and David Tolson all managing their own mushroom farms situated in the Hawkesbury/Nepean Valley.

A proud believer of sustainable farming practices, the Elf Mushrooms family make continuous effort to encourage the use of spent mushroom compost for home gardens, horticulture, agriculture and viticulture. They diligently practice recycling and employ food and water saving processes for mushroom production.

Objectives

Elf Mushrooms needed an online presence to match their market share and put them digitally ahead of their competitors. They wanted a website that could provide useful and vital information to their audience, serve as a platform for connecting with their customers, and help them grow their business.

Solutions

The Website Marketing Group designed a website that will capture and showcase the essence of the Elf Mushrooms family business. The theme was rustic and modern at the same time, earthy, clean and simple. The website tone and aesthetics provided visitors the feel of the business and instantly clued them in on what the brand has to offer.

The site content leaned toward practical and readily applicable advice, so we made sure to present them in an intuitive and coherent manner. Four categories were displayed on the homepage: Recipe Collection, which features links to mushroom recipes complete with dietary information; Products page, which points users where to buy their vast range of mushrooms; Spent Compost Uses; and Spent Mushroom Compost information page, which also contained an online quote form. The quote feature can likewise be accessed as a pull-out tab on the right-hand side of the screen.

Additional features were installed to facilitate business efficiency: staff login, online contact form and vacancy positions page. The entire website is fully optimised to further boost visibility and search rankings.

Keeping in mind the continuing growth and expansion of Elf Mushrooms, we set up a streamlined content management system (CMS) and provided CMS training support to site administrators, allowing them to easily update and refresh the content whenever necessary without hindering business operations.

Results

The Website Marketing Group delivered a website that matched the client’s expectations in terms of both visual appeal and functionality. Through The Website Marketing Group’s SEO endeavours, the site features on the first page of Google for targeted keywords in their niche.

Impressive visual and functionality design, top-notch user experience, efficient site admin and online marketing capabilities make the Elf Mushrooms site a great example of a unique, premium, branded website.

Visit: http://elf.net.au

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

Your Business

 

About Your Requirements

Services of Interest

Please enter Name, Email, Phone, Message

Search
     
 

Complete the details below and we'll happily call to discuss your project needs.

Please enter Name, Email, Phone, Message
 
What are you looking for ?

Our instant quote will then be sent to your email address.

If you are a large brand with a budget over $10,000
please submit your brief here.




The quote will be sent to your email address instantly


Instant Online Quote Tool

1. Do you need a domain ?


2. Do you need a logo design ?


3. How many website pages do you want ?

4. What type of website do you want ?

5. Do you need hosting with unlimited emails and bandwidth ?


6. Do you want to communicate with your customers on social networking services ?

7. Do you want to email your customers with newsletters ?


8. Do you want your website to be on the 1st page of Google ?


`]]