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Demir Ventilation Services

Branding, SME

Client

Demir Ventilation Services specialises in creating indoor air ventilation and innovative mechanical duct ventilation solutions for Australian offices, homes and industrial properties, creating fresh and comfortable environments for work and home with advanced subfloor ventilation.

They have over 10 years of experience, with certifications by recognized national organizations. Demir Ventilation Services also provides superior mould testing perspective on damp, excess moisture and condensation for residents and businesses within Sydney and its suburbs as well as the Southern Highlands.

Objectives

While Demir Ventilation Services has over a decade of experience in the business, changes in the marketplace brought about by new technologies and competition made it critical for them to adopt a stronger approach to marketing.

The company needed a high-impact solution that will place them beside, if not above, the better-known businesses in the industry. They required a smart rebranding strategy that will include logo and website creation, and they chose The Website Marketing Group to undertake the project.

Solutions

The Website Marketing Group launched an extensive client and market research specifically for Demir Ventilation Services to make sure the branding overhaul strategy will be targeted, results-oriented and tailored to meet the demands of their business and the customers they serve.

Based on our findings, we came up with multiple logo recommendations for the premiere ventilation company. They chose a logo version featuring breezy visuals and typography set in cool blue and green hues. For them, the selected logo most accurately encapsulates their commitment of “Keeping the home healthier.” The logo was provided in digital formats that can be readily used as the take off point for all brand and marketing materials of the company, from print to online campaigns.

The website takes its cue from the logo with its cool colour palette and light, clean and flowing feel. Users can browse through the website seamlessly, as it was designed to be 100% responsive. Information about the company and their products and services were displayed using strategic information architecture, to effectively guide users to the next step of the enquiry or buying process.

Results

The complete rebranding positioned Demir Ventilation Services as a credible, innovative authority on clean air solutions. It enabled the company to properly position itself to the local community, enlivening the business with more customers and loyal followers.

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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