Website Development, Corporate
Since 1941, Clark has made it their mission to make Australian kitchens and laundries more appealing and more functional areas of the home. Sixty plus years later they are still a prominent feature in Australian homes and one of the country’s largest suppliers of kitchen sinks and laundry tubs.
Objectives - Evolving with the Internet
Clark's website and all its functions needed to grow with their business to complement its years of experience and reputation. As Clark evolved, their online presence needed to evolve, too. Clark commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much-improved experience on their website.
The Website Marketing Group redesigned the website, improving functionality and aesthetics, making it the easiest gateway to Clark products. With the clean layout, easy navigation, an up-to-date search facility and a smart content management system, Clark products have never been so accessible.
The new site enables Clark to manage all product content and develop incentives and competitions to promote products as well as the Storm brand. The Media Centre, Service Centre and Bright Ideas sections allow customers to keep up-to-date with Clark products, find delicious recipes and tips to improve their kitchen lifestyle, as well as find FAQs, warranty information and care and cleaning information with a click of a button.
Other features such as the Store Locator and Sink & Tub Selector allow users to find exactly what they want with incredible ease. The Store Locator allows users to narrow their search down to the state to find their nearest Clark store. Similarly, the Sink & Tub Selector allows users to narrow their search down to specifics such as style, size, bowl configuration, number of drainers, and more.
The new website design not only embraces all the quality and sophistication that Clark has built over the years, but is also a highly effective marketing tool.
Since going live, the Clark website has attracted the attention of more than 18,000 visitors across Australia, who stock Clark's quality but competitively priced products.
A true believer in value for money – without compromising quality – Clark appreciated that The Website Marketing Group incorporated cutting-edge features to allow Clark to continue leading the industry not only in stores, but online.
"We are fortunate to have worked with a company like The Website Marketing Group, which prides itself on its innovation, hard work and ability to read what the marketplace wants." - Clark
Visit the website: www.Clark.com.au