Website Development, Corporate
Caroma Dorf is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.
Objectives - Innovating Caroma Dorf Brands
As more bathroom brands surfaced in the last ten years, Caroma assigned The Website Marketing Group to revitalise their brand websites. The recent flood of bathroom brands has diversified the market, with consumers having more choices. Caroma's history is the key differentiator from the range of new-to-market bathroom brands-at the core, shifting their focus from one of the many bathroom brands to leading the way as the best bathroom brand. Caroma needed their newly developed world-class brands' websites to be promoted in one sleek innovation video.
The Website Marketing Group developed a cutting-edge solution to showcase the epic online innovation Caroma Dorf has experienced.
This involved: An innovation video showcasing each brand website that has been redeveloped by The Website Marketing Group: caroma.com.au, mycaroma.com.au, dorf.com.au, starionaust.com.au. clark.com.au, stylus.com.au, and fowler.com.au.
Technology and graphic design drives this masterpiece: Flash animation and video used for engagement, incorporating links and website designs.
Caroma Dorf enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesigns. The Website Marketing Group continues to provide digital marketing solutions for Caroma Dorf.