CABAC designs, manufactures, imports and distributes an extensive range of products to the electrical industry. CABAC sells and promotes its products via a large network of electrical wholesale organisations that service the electrical trades, data communications, domestic and commercial building industry, power utility companies, domestic and commercial power infrastructure.
CABAC launched the Tax Tool Time Instant Cash, a promotional program for their customers. CABAC made this rewards system open to all customers who spent $100 or more on a single invoice on any CABAC products. Eligible customers would be able to enter the draw and have a chance to win $75,000.
To gain visibility for their program, CABAC approached TWMG to build a promotion site for the Tax Tool Time campaign. They wanted a website with an entry form as well as descriptive full terms and conditions.
TWMG designed a website that successfully highlights the full terms and conditions of the CABAC promotion. We also developed a cash entry form and a registration page to offer fast, easy and simple participation to the promo.
Web Development Technologies: Content Management System, XHTML, XML, CSS, PHP.
CABAC reported a large number of participants as a result of the easy-to-use entry form and website. Since customers don’t need to put in extra time over the counter and fill out the form manually, more participants were encouraged to join, allowing CABAC to leverage their promotion and further elevate visibility and awareness for their brand.