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Brewtopia

Search Engine Optimisation, SME

Client

Brewtopia is one of the best Australian liquor wholesalers who provide quality custom beer labels, personalised wine labels, customised water bottles, corporate wine gifts, promotional water bottles and corporate water bottles.

Objectives

Brewtopia relies on their website to drive sales thus creating the need to improve its site's ranking and want to showcase their beer, wine labels, and corporate wine gifts. Brewtopia needed Search Engine Optimisation (SEO) as a critical business requirement. The Website Marketing Group was commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time.

Solutions

The Website Marketing Group analysed the Brewtopia website, the marketplace and the competition, and then developed online and offline SEO solutions: The following process was implemented by The Website Marketing Group to ensure proper results:

  • A website redesign with our seo-friendly custom content management system (CMS)
  • Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases
  • Installation of detailed analytical reporting tools to monitor website performance
  • Implementation of structural SEO Techniques including a Sitemap.xml submission to Google
  • Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages
  • Using The Website Marketing Group's database of 100 directories developed for inbound link growth
  • Documentation and implementation of recommendations

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP. 

Results

Appearance on Page 1 of Google for targeted keyword phrases including:

  • personalised wine labels
  • custom beer
  • custom beer labels
  • custom wine labels
  • custom water bottles
  • mini champagne
  • branded water
  • beer labels

140.8% increase in Organic Search Engine Traffic 

30.1% reduction in “bounce” or “back button” rate

30.4% increase in Page Views Per Visit

Brewtopia enjoys an increase of 60.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.brewtopia.com.au

To put your business at the forefront of digital innovation, give us a call on 
02 9639 2711 or go back to www.twmg.com.au

Get In Touch Testimonial from Stacey Smith, National Marketing Manager, B&D Doors and Openers

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