AN Builders is a Sydney-based company specialising in boutique construction projects with an expert team of builders, supervisors and site staff. They deliver top quality bathroom and kitchen renovations, new homes, extensions and renovations, fit outs and refurbishments. The majority of their work is based in the Eastern Suburbs of Sydney, as well as the Sutherland Shire and the Sydney Metropolitan area.
AN Builders was in the process of expanding their market base and extending their customer reach. They needed a logo that can enable them to effectively communicate their unique selling points in a busy and competitive environment. AN Builders plans to overhaul their branding strategy, with the logo as the centre and take-off point.
The Website Marketing Group launched a comprehensive review of the company’s existing branding materials as part of the pre-production and client consultation process. Combined with a study of AN Builders’ target demographics, this process allows our design strategy team to come up with valuable ideas that are tailored to the requirements of the client.
We delivered 9 logo versions for AN Builders. Each variation has a unique take and theme, showcasing the various possibilities on how to best position AN Builders as a brand. While the logo versions used different colour schemes, typography and graphic elements, they all focused on communicating the innovation and modern aesthetics that the team offers.
After much deliberation, AN Builders selected a sleek, nicely curvy green and white logo that they now use on their website and various print marketing and corporate communication materials.
Armed with a new logo, AN Builders was able to gain clarity and confidence on how to steer the direction of their marketing. The logo shone the spotlight on their unique expertise and contemporary perspective, allowing them to shine as the go-to team for top-notch interior design and building projects.
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