Website Development, Corporate
ad:tech Australia is a two-day marketing innovation conference and exhibition designed for marketers and business operators navigating the online marketplace. The biggest annual marketing and media conference in the region, it is organised by the dmg::events team and draws on 15 years of experience from parallel ad:tech events held in New York, San Francisco and London, Tokyo, New Delhi, Sydney, Singapore, Kyushu and Shanghai.
The ad:tech Australia 2015 programme focuses on the challenges that contemporary marketers are up against. It features a handpicked list of respected experts, speakers and thought leaders in digital marketing, and will host top-level companies showcasing their products and services. The powerhouse event is seen as the perfect venue for “high quality content, networking and partner sourcing” for brands, media owners, media agencies and investors.
Apart from exhibiting at the digital marketing event of the year, The Website Marketing Group was also engaged to redevelop the official website for this prestigious and market-leading event. The organisers wanted a website that will build interest and momentum for the event, by putting into spotlight the exciting mix of activities, learning, networking and discovering business opportunities that is expected to happen in such a much-awaited industry occasion.
Aside from heightening interest in joining ad:tech, the website will also need to be built as a one-stop information portal for participants, exhibitors and other interested parties. It should be accessible through a wide range of browsers and platforms. Another critical requirement is for the website to also serve as an online booking platform, therefore needing the implementation of the right registration technology and secured payment system.
The Website Marketing Group developed a newly SEO-optimised and mobile responsive ad:tech Australia 2015 website for users to find out information, register for the event, and keep up-to-date with new speakers via newsletters. The homepage also provided a stage to showcase the speakers and their content, as well as a venue for providing online media mileage to sponsors and partners.
The website was designed to be a helpful, interactive resource for conference attendees and exhibitors. Participants can explore the official ad:tech Australia 2015 site to prepare for the event: see the list of speakers and exhibitors, find out the themes to be discussed in the keynotes and panel sessions, receive tips and information ticket options, and basically get a general overview of what’s in store for this year.
We developed a custom-built website with a ticket booking system, live feed and social media integration making it a dynamic platform for the ad:tech exhibitions. We made sure that the website looked awesome on all the major smartphones and tablets. Our team worked tirelessly enhancing the functionality and load speed of the mobile interface, making it a "walk in the park" user experience. On top of all of that, the website is also SEO friendly with great first-page presence on Google.
As a solution to boost awareness, The Website Marketing Group also launched a two-month Google AdWords campaign on the Search and Display Networks with Remarketing leading up to the event. The campaigns were successful with a 200% increase in traffic and conversions.
By implementing a system that smartly unified and organised vital content about the event, TWMG was able to create an innovative, responsive platform that will be useful to attendees and organisers pre-, during and post-event. The website was engineered to offer accurate, specific details to users in the most efficient manner, allowing them to pull information on the go, which will be useful as they are preparing to attend the event or while already in attendance.
We likewise installed etouches Registration Technology & Security within the site to facilitate ticket registration and purchase. All ticket purchases will be made through this online platform, making it absolutely critical to implement a powerful solution that ensures reliable ticket delivery, safe and secure online payments and an overall efficient system to ease the potential participant’s path to purchase.
Also skilfully integrated was a social media component, a newsletter subscription portal and optimised content to further elevate the ad:tech brand. The result is an online campaign that not only highlighted the event for this year but also set the stage for the next ones, allowing the organisers to continue nurturing leads and connections that have always been behind the success of ad:tech.
"The TWMG team are a great bunch to work with. We were blown away by their efforts with the website and SEM work. The results spoke for themselves! We look forward to working with TWMG again for our next digital marketing project." - The ad:tech team
Visit the site: http://www.adtechaustralia.com/
To put your business at the forefront of digital innovation, give us a call on
02 9639 2711 or go back to www.twmg.com.au