Client

Caroma is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.

Objectives - Leading the way with Caroma

As more bathroom brands surfaced in the last ten years, Caroma assigned The Website Marketing Group to revitalize their website. The recent flood of bathroom brands has diversified the market, with consumers having more choices. Caroma's history is the key differentiator from the range of new-to-market bathroom brands-at the core, shifting their focus from one of the many bathroom brands to leading the way as the best bathroom brand. Caroma needed their world-class brand to be reflected in their website.

Solutions

The Website Marketing Group developed a hybrid, cutting-edge solution to re-invent the caroma.com.au website as it so urgently demanded.

This involved: A website redesign with a new concept. The new look and feel of caroma.com.au is a return to quality, a dramatic rethinking of how the brand is portrayed online. With the site being the hub for products and ongoing brand initiatives, it was critical that visitors felt they were engaging with a world-class brand in a very simple and structured manner. The heart of the site is a suite of products, products features & specifications, MyBathroom section, media concepts and store locators.

Technology and extra functionalities to drive this masterpiece. The Website Marketing Group created a product search selector based Product No./Name, Category, Range and Sub Type. Using the product search selector, visitors are immediately allowed to search for specific products. Each product is identified with a description, features, slideshow, technical details, related products, recommended products and downloads. In a similar way, a store locator was also developed for consumers to find their nearest Caroma stockist to see and purchase Caroma products. These functionalities are powered by a custom seo friendly content management system (CMS) tailored to meet Caroma's requirements.

Flash animation and video used in areas for experiential engagement, incorporating links to promotions hosted by the mycaroma.com.au, while the core structure of the site is built with best practice methods: HTML and Javascript for an enhanced user experience, faster page loads, removal of unnecessary page loads, and eliminated all prior bugs.

Results

Caroma enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign. The Website Marketing Group continues to provide digital marketing solutions for Caroma, recently been appointed to implement an SEO strategy. The Website Marketing have also launched several Caroma brand websites and will continue to partner with Caroma for further online marketing.

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Client

Objectives - Enhancing the Dorf Difference Online

Solutions

Results

Client

Since 1941 Clark have worked hard to make Australian kitchens and laundries more appealing and more functional areas of your home. Sixty plus years later they are still a prominent feature in Australian homes and one of the country’s largest suppliers of kitchen sinks and laundry tubs.

Objectives - Evolving with the Internet

Clark's website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Clark evolved, their presence needed to evolve on the internet. Clark commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Clark products. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Clark products have never been so accessible.

The new site enables Clark to manage all product content and develop incentives and competitions to promote products as well as the Storm brand. The Media Centre, Service Centre and Bright Ideas sections allows customers to keep up to date with Clark products, find delicious recipes and tips to improve their kitchen lifestyle as well as find FAQs, Warranty information and care and cleaning information with a click of a button. 

Other features such as the Store Locator and Sink & Tub Selector allows users to find exactly what they want with incredible ease. The Store Locator allows users to narrow their search down to the state to find their nearest Clark store. Similarly, the Sink & Tub Selector allows users to narrow their search down to the style, size, bowl configuration, to the number of drainers.

The new website design not only embraces all the quality and sophistication that Clark has built over years, but also is also highly effective marketing tool.

Results

Since the going live, the Clark website has attracted the attention of more than 18,000 visitors across Australia, who stock Clark's quality, but competitively priced, products.

A true believer in value for money – but without compromising quality – Clark appreciated the fact that The Website Marketing Group incorporated cutting edge features to allow Clark to continue leading the industry not only in stores, but online. 

"I am fortunate to have worked with a company like The Website Marketing Group, which prides itself on its innovation, hard work and ability to read what the marketplace wants." - Clark

Client 

Objectives - Connecting with Caroma

Solutions

Results

Client

Topfield is a leading consumer electronics company and an industry leader in home entertainment products such as pvrs and set top boxes, with a large number of retailers across Australia. 

Objectives - Extending the Topfield Brand

The Website Marketing Group was commissioned to redesign Topfield's website and maximise online marketing exposure. The backbone of Topfield's business plan is a superlative in-store customer experience. Because this first-hand experience is vital to Topfield's retail model, the company does not use their website for online sales, but instead as customer tool for comprehensive product and retailer search. The website of itopfield.com.au had 3 goals: maximise Topfield's online marketing exposure; to be an effective tool for Topfield's product promotion and comparison;  as well as be a hub for product discussions and reviews. 

Solutions

The Website Marketing Group used the latest design techniques, technology and marketing strategies to ensure that traffic increased dramatically to the website.

This involved:

A website redesign that allowed for a major digital overhaul, which included a cleaner, more intuitive layout. The Website Marketing Group helped re-conceptualise the information architecture of the site with a suave, visually superior look and feel to compliment their Australian renowned pvr and stb products. Online product information had been divided into numerous sub-categories to provide more relevant, helpful information such as: features, specifications, gallery and firmware for each product model. 

A back-end with a website tool that utilizes facets- advanced information filters- to create comparison functionality. In addition, a forum was developed to deliver superior value allowing consumers to keep up to date with the latest Topfield products, reviews and recommendations. 

A search engine marketing strategy to ensure Topfield attained the benefits of enormous online traffic exposure. After competitor and marketplace analysis and research, The Website Marketing Group powered a Google Adwords campaign to take advantage of Pay Per Click Advertising. One campaign with a number of Ad Groups housing a number of Ads and specific keywords were created. Topfield watched as massive traffic flow flooded their website with Google Analytics installed to provide the detailed analytical reporting.   

Results

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the electrical retail industry. The solutions resulted in conversions increasing over 600 percent, CTR more than doubling after optimization and impressions increasing by 250 percent.

"I have to offer a big congratulations on the superb effort that you guys have put in launching the new Topfield website. Topfield can now boast a website to be proud of. I am just so happy with the site you have designed and structured. Because of your efforts, you have allowed Topfield to set a new benchmark in the electrical retail industry." Robert Bonanno (Product / Account Manager) - Topfield

Client

Sydney Kellyville Kitchens are kitchen company delivering quality custom built kitchens, kitchen renovations, kitchen makeovers to The Hills, including, Baulkham Hills, Castle Hill, Cherrybrook, Kellyville in Sydney.

Objectives - Renovating Kellyville Kitchens' Online Presence

With the need to increase sales ten-fold, Kellyville Kitchens needed a major renovation of their website, to reposition the business as a premium kitchen company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

Results

- Appearance on Page 1 for all 20 targeted keyword phrases including:

- 196.8% increase in Organic Search Engine Traffic 

- 12.1% reduction in “bounce” or “back button” rate

- 14.4% increase in Page Views Per Visit

Kellyville Kitchens enjoys an increase of 38.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Client

As a division of Caroma Industries Limited, Starion forms parts of the GWA International group of companies. Starion is proud to hold the marketing and distribution rights for a prestigious stable of brands and products within Australia. These include Hansa, Emco, Schell, Sanitron, KWC and Virtu. 

Objectives - Bolstering Starion's Status

As a company, Starion aims to provide superior service to the marketplace and to emulate the premium standards that have been set by these quality brand names. Their national retail network includes many boutique bathroom and kitchen suppliers together with national chains such as Tradelink and Reece. Starion required their superior reputation to be portrayed online. The Website Marketing Group were commissioned to revamp their website as part of a marketing strategy.  

Solutions

The Website Marketing Group developed a conceptual website redesign, which is essentially an online catalogue of the five brands and products. The streamlined navigation and layout portrays Starion's professionalism in a simple, sleek way.  

This sleek masterpiece is driven by a robust database content management system allowing efficient management and updating of products and information. From a content standpoint, the site has a clean structure. The home page is a hub from which visitors can click on the six brands to view their range of products. Each subpage has the product search selector to find a specific product. The Media section allows customers to keep up with the latest news and releases from Starion and brands alike. 

Results

Besides sheer size, Starion’s success is based on strong core values—customer satisfaction, operational efficiency, employee enthusiasm and this effective Web strategy. The Web strategy was indeed responsible for bolstering the company’s leading-edge status, enhancing its competitive advantage and driving its overall growth.  

Client

Starr Prestige Hills Real Estate Agency is a newly established company in Sydney, focusing on the buying, selling and renting of prestige property in The Hills district. They provide information and listings of new property developments and their locations in the Hills District. Starr Prestige service a niche part of the market only promoting prestigious property.

Objectives - Establishing Starr Prestige Online

This real estate agency was having challenges getting sales due to stiff competition and economy changes. Starr Prestige soon realised that they needed a website to help them promote their new image and to attact new customers (both buyers and sellers). He also wanted to offer his clients extra services that would help them sell their properties.

Currently the agency was getting the majority of their new leads from referrals, and while they were happy with this, they also wanted to maximise their online presence to start attracting prospects through their website. Starr Prestige wanted to position his company as experts in local property investment as a strategy for converting leads into clients, and to value add for their current clients to help them sell their properties and build their loyalty so they use the agency's services again. They commissioned The Website Marketing Group to establish their presence online.

Solutions

The Website Marketing Group built a professional, streamlined website design for the real estate agency- clean lines, blue space and lots of images of houses and The Hills District in a professional flash header.  They chose to keep the design simple with various shades of blue and let the content and properties take center stage on the site.

Years of experience made the agency realise that it's not just a house their clients are buying, it's the area as well.  So to make their site a 'one-stop-shop' for real estate information, TWMG created a profile page for every suburb that they had property in. The profile contained information of schools, transport and entertainment in the area. These pages became a hit on the site and played an important role in many of the agent's sales.

To drive this website and manage property listings - The Website Marketing Group installed their database driven content management system. The Starr Prestige team can now update all their properties with images, information and all other pages. This system also saved Starr Prestige lots of administration time because they could update their listings with the click of a few buttons.

The Website Marketing Group also implemented a search engine optimisation program to help their site appear high up in the organic search results. Google's Analytical Reporting Tools were also installed to captue statistics and details of leads to monitor their success on Google.

Results

With the Increase in Search Engine Optimization, increase in traffic, and structured website layout and landing pages The Website Marketing Group have been able to not only increase the amount of leads being generated but also increase the conversion rate of the website.

Client

Objectives - Building Revenue for Monarch Construction

Solutions

Results

Client 

Gold’s Gym is Parramatta's number 1 Gym where you’ll find all of the latest cardio and strength training equipment along with a dynamic group exercise program that includes classes like yoga, group cycling, mixed martial arts, muscle endurance training and pilates.

Objectives - Strengthening Gold's Gym Online

In this age of Internet technology, with an increasingly sophisticated and time-hungry public expecting information at the touch of a button, businesses face particular challenges to continue to keep and attract customers. Implementing the latest in web technology, Gold's Gym has commissioned The Website Marketing Group redesign their website to engage their customers to keep up to speed on their favourite Gym’s latest news and information.

Solutions

The Website Marketing Group recognised the importance of brand positioning and how to design a site to achieve it. We understood that the market was incredibly competitive and that Gold's Gym required a contemporary conceptual and design process that gave them a market advantage.

The Website Marketing Group redesigned the website with a more simple and clean navigation and layout, which serves as the on-line compliment to the Gym that it needed to be in order to enhance Gold’s Gym brand. The dynamic website allows patrons to find out more about the gym, view services, keep up to date with news and tips, join the gym, view Gold's Gym on YouTube and become a fan on Facebook. 

This contemporary is powered by a robust SEO friendly content management system allowing Gold's Gym staff to easily update their services and information when required.  

Results

For Gold's Gym staff, the website has given them back time to concentrate on ensuring the Gym stays number 1, rather than answering questions which can be easily accessed via the website. The Website has received dramatic increase in site visits and interactivity. Future plans for Gold's Gym include working with The Website Marketing Group to maximise the potential of its two quarterly newsletters, as effective marketing tools. 

Client

The Sydney Urban Observatory encourages Sydney's citizens to participate in the development of the city. The observatory offers reliable quality data, personal workspaces, a range of interaction and debate activities, and international quality research and information services. It also measures the conditions of Sydney's society, economy, culture and environment. as well as the health of its residents.

Objectives 

The Urban Research Centre of the University of Western Sydney approached The Website Marketing Group to develop a website design for their new Sydney Urban Observatory interactive website. The Sydney Urban Observatory encourages Sydney’s citizens to participate in the development of the city.

Solutions

The observatory offers reliable quality data, personal workspaces, a range of interaction and debate activities, and international quality research and information services. Delivering the look and feel for these services, The Website Marketing Group provided a sound creative strategy with the following technologies: HTML, Photoshop, Flash and Illustrator. A new website design was created, which was both gravitas and inviting.   

Results

This resulted in the development of a website design, striking a good balance between user experience and information architecture and represented the data and services effectively.

"The Website Marketing Group created a fantastic website design, whilst incorporating our input and providing great advice in the process." - Phillip O'Neil, Sydney Urban Research Centre, University of Western Sydney.   

Client

The Young Designers Market features cutting edge designs across a range of exciting fashion, jewellery, prints and much more from up to 80 of Brisbane’s most talented new designers. Shopping at the Young Designers Market gives you the opportunity to buy quality new styles from designers who are on their way to international stardom.

Objectives - Connecting Talented New Designers

The Website Marketing Group were commissioned to launch a blog site ensuring the best possible user experience for Brisbane's most talented new designers to be more connected to its customers. The website of YoungDesignersMarket.com.au had three goals: be the destination for the latest new styles from young designers; connect a community of 10,000 users using social interaction & networking features; and generate sales by driving traffic to the markets. 

Solutions

The Website Marketing Group carried out comprehensive information architecture and interaction development to help ensure that the site was focused around the needs of the user. This called for a distinct creative approach that would allow the access of information, trafficking to the markets, all while providing a portal for social interaction. 

This involved:

A website design that was both dynamic and innovative. The creative direction for YoungDesignersMarket.com.au's user interface was to be as friendly and artistic as possible. The arty design speaks to the community with its bold and substantial font and iconography, imagery, multimedia, navigation and functionality.

Development of front-end and back-end functionality. For front end performance enhancing we optimized the site image assets and structured the javascript and css in such a way that any given page get's what it needs and not much more. The technology behind YoungDesignersMarket.com.au is The Website Marketing Group's implementation of our custom CMS tool. This tool allows easy updating of the site's content, SEO elements to boost traffic, and social networking features. 

User interaction and social networking integration. Creating what is essentially a blog website allows the user to comment and share blog posts, join the mailing list, find stalls, check out special events, become a stall holder, enter promotions and more! The site also uses Facebook, YouTube and flickr integation to more actively integrate with existing social networks. 

Results

YoungDesignersMarket.com.au has received an enormous amount of exposure on the web. By sheer volume of traffic increase, the site’s been tremendously effective. There’s been a notable increase in traffic to the markets, traffic coming into the YoungDesignersMarket.com.au site and quite a bit of buzz on the website.