Client

Caroma is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.

Objectives - Leading the way with Caroma

As more bathroom brands surfaced in the last ten years, Caroma assigned The Website Marketing Group to revitalize their website. The recent flood of bathroom brands has diversified the market, with consumers having more choices. Caroma's history is the key differentiator from the range of new-to-market bathroom brands-at the core, shifting their focus from one of the many bathroom brands to leading the way as the best bathroom brand. Caroma needed their world-class brand to be reflected in their website.

Solutions

The Website Marketing Group developed a hybrid, cutting-edge solution to re-invent the caroma.com.au website as it so urgently demanded.

This involved: A website redesign with a new concept. The new look and feel of caroma.com.au is a return to quality, a dramatic rethinking of how the brand is portrayed online. With the site being the hub for products and ongoing brand initiatives, it was critical that visitors felt they were engaging with a world-class brand in a very simple and structured manner. The heart of the site is a suite of products, products features & specifications, MyBathroom section, media concepts and store locators.

Technology and extra functionalities to drive this masterpiece. The Website Marketing Group created a product search selector based Product No./Name, Category, Range and Sub Type. Using the product search selector, visitors are immediately allowed to search for specific products. Each product is identified with a description, features, slideshow, technical details, related products, recommended products and downloads. In a similar way, a store locator was also developed for consumers to find their nearest Caroma stockist to see and purchase Caroma products. These functionalities are powered by a custom seo friendly content management system (CMS) tailored to meet Caroma's requirements.

Flash animation and video used in areas for experiential engagement, incorporating links to promotions hosted by the mycaroma.com.au, while the core structure of the site is built with best practice methods: HTML and Javascript for an enhanced user experience, faster page loads, removal of unnecessary page loads, and eliminated all prior bugs.

Results

Caroma enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign. The Website Marketing Group continues to provide digital marketing solutions for Caroma, recently been appointed to implement an SEO strategy. The Website Marketing have also launched several Caroma brand websites and will continue to partner with Caroma for further online marketing.

Visit: www.Caroma.com.au

Client

For over 50 years the name Dorf has been at the forefront of Australian tapware. With an extensive range of inspirational products for bathrooms, kitchens and laundries Dorf has built a world-wide reputation based on innovation, technology and style. 

Objectives - Enhancing the Dorf Difference Online

When you choose Dorf you are assured that the products you have selected are of the highest quality craftsmanship and manufacture. Dorf tapware incorporates the latest innovations in water saving technology guaranteed to minimise water usage without compromising on performance. With a serious intent to leverage the internet to enhance the dorf experience and generate interest and leads from customers, Dorf approached The Website Marketing Group for a web-site redesign and assistance in promotion of their Dorf products online.

Solutions

The Website Marketing Group redesigned the website by improving usability, enhancing the call to action relating to products and implemented a concept, which distinguished the brand’s website apart from its competitors. 

This involved:

A simple but professionally finished CSS based graphic design overlaid upon a database structure and content managed system to allow Dorf to better manage their products and content without downtime or negative impact. The Website Marketing Group extended the brand's colour and typeface throughout the website reassuring consistency was employed. The strategy behind the architecture was to infuse the products search into all of the sections of About Us, Products, My selection, Inspiration Gallery, Special Offers, Sustainability, Media, Concepts Centre and Store Locator to draw users to the Dorf products. 

A database driven CMS to ensure optimum management and update efficiency of products and content. The Website Marketing Group developed a product search selector based on Name/ Product No., Category, Range and SubType. Each product is identified with a description, features, cost, technical details, full range, recommendations and downloads. In a similar way, a store locator was also developed for consumers to find their nearest Dorf stockist to see and purchase Dorf products. 

Extra features and technologies used to maximise engagement and reduce the bounce rate. This included: Flash animation and video incorporated into the intro; incorporating links to other bathroom manufacture brands housed by Caroma, such as Fowler, Clark, Irwell and Stylus; the ability to bookmark and share the site with people; while the core structure of the site is built with best practice methods: HTML and Javascript for an enhanced user experience, faster page loads, removal of unnecessary page loads, and eliminated all prior bugs.   

Results

The average time spent on site went up by 111% and the number of page views increased by 85%. Visitors now spend more time on the site, click through more pages and interacting with it more extensively.

Navigation has improved massively throughout the site, with at least 42% of visitors engaging with more than a couple of pages.

Dorf's customers have responded very positively to the new website, engaging with interactive functionalities as well as viewing product information. The site is now an incredible resource for Dorf product information and has been commended by other organisations in the bathroom manufacture industry. Dorf looks forward to being able to gather detailed data on their customers and understand their needs better. 

"The Website Marketing Group has been instrumental in assisting us in taking our rather sterile website and e-communications and technology enhancing to ensure greater engagement with the public, which has resulted in a much more dynamic user experience. This is now a powerful resource, of which we are very proud.” - Dorf

Visit: www.Dorf.com.au

Client

Since 1941 Clark have worked hard to make Australian kitchens and laundries more appealing and more functional areas of your home. Sixty plus years later they are still a prominent feature in Australian homes and one of the country’s largest suppliers of kitchen sinks and laundry tubs.

Objectives - Evolving with the Internet

Clark's website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Clark evolved, their presence needed to evolve on the internet. Clark commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Clark products. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Clark products have never been so accessible.

The new site enables Clark to manage all product content and develop incentives and competitions to promote products as well as the Storm brand. The Media Centre, Service Centre and Bright Ideas sections allows customers to keep up to date with Clark products, find delicious recipes and tips to improve their kitchen lifestyle as well as find FAQs, Warranty information and care and cleaning information with a click of a button. 

Other features such as the Store Locator and Sink & Tub Selector allows users to find exactly what they want with incredible ease. The Store Locator allows users to narrow their search down to the state to find their nearest Clark store. Similarly, the Sink & Tub Selector allows users to narrow their search down to the style, size, bowl configuration, to the number of drainers.

The new website design not only embraces all the quality and sophistication that Clark has built over years, but also is also highly effective marketing tool.

Results

Since the going live, the Clark website has attracted the attention of more than 18,000 visitors across Australia, who stock Clark's quality, but competitively priced, products.

A true believer in value for money – but without compromising quality – Clark appreciated the fact that The Website Marketing Group incorporated cutting edge features to allow Clark to continue leading the industry not only in stores, but online. 

"I am fortunate to have worked with a company like The Website Marketing Group, which prides itself on its innovation, hard work and ability to read what the marketplace wants." - Clark

Visit: www.Clark.com.au

Client 

My Caroma is an online community exclusively catering to the online interaction and knowledge base of plumbing industry professionals plus consumers looking for trade professionals.

Objectives - Connecting with Caroma

The Website Marketing Group were commissioned to launch an interactive site ensuring the best possible user experience for Caroma to become more connected to its customers. The website of MyCaroma.com.au had three goals: be the destination for the latest bathroom renovations tips & trends and product information; connect a community of 100,000 users using social interaction & networking features; and generate leads by driving traffic to the Caroma products. 

Solutions

The Website Marketing Group carried out comprehensive information architecture and interaction development to help ensure that the site was focused around the needs of the user. This called for a distinct creative approach that would allow the access of information, trafficking to Caroma company sites, all while providing a portal for social interaction. 

This involved:

A website design that was both dynamic and innovative. The creative direction for MyCaroma.com.au's user interface was to be as "friendly" as possible. The clean design speaks to the community with its bold and substantial font and iconography, imagery, multimedia, navigation and functionality.

Crossing the T in technology with its front-end and back-end functionality. For front end performance enhancing we optimized the site image assets and structured the javascript and css in such a way that any given page get's what it needs and not much more. The technology behind MyCaroma.com.au is The Website Marketing Group's implementation of our custom CMS tool. This tool allows easy updating of the site's content, SEO elements to boost traffic, and social networking features. This tool is easily adaptable and was tailored to meet the needs of MyCaroma.com.au. 

User interaction and social networking integration. Creating a profile/account on MyCaroma.com.au allows the user to receive industry related articles, product information & training, calendar of events, tips of the month, regular newsletters, enter promotions and more! The site also uses Facebook, YouTube and flickr integation to more actively integrate with existing social networks. 

Results

MyCaroma.com.au has received an enormous amount of exposure on the web. All aspects of MyCaroma.com.au have been commented on from users all over the World, from the design to the very architecture and structure of the site. There’s been a notable increase in traffic to Caroma businesses, traffic coming into the MyCaroma.com.au site and quite a bit of buzz around the web. But given that Caroma is one of the most recognizable brands in the world some of the more telling moments of success is how the site illustrates just how far the Caroma brand extends. 

Visit: www.MyCaroma.com.au

Client

TOPPRO is a leading consumer electronics company and an industry leader in home entertainment products such as pvrs and set top boxes, with a large number of retailers across Australia. 

Objectives - Extending the Topfield Brand

The Website Marketing Group was commissioned to redesign the Topfield website and maximise online marketing exposure. The backbone of Topfield's business plan is a superlative in-store customer experience. Because this first-hand experience is vital to Topfield's retail model, the company does not use their website for online sales, but instead as customer tool for comprehensive product and retailer search. The website of itopfield.com.au had 3 goals: maximise Topfield's online marketing exposure; to be an effective tool for Topfield's product promotion and comparison;  as well as be a hub for product discussions and reviews. 

Solutions

The Website Marketing Group used the latest design techniques, technology and marketing strategies to ensure that traffic increased dramatically to the website.

This involved:

A website redesign that allowed for a major digital overhaul, which included a cleaner, more intuitive layout. The Website Marketing Group helped re-conceptualise the information architecture of the site with a suave, visually superior look and feel to compliment their Australian renowned pvr and stb products. Online product information had been divided into numerous sub-categories to provide more relevant, helpful information such as: features, specifications, gallery and firmware for each product model. 

A back-end with a website tool that utilizes facets- advanced information filters- to create comparison functionality. In addition, a forum was developed to deliver superior value allowing consumers to keep up to date with the latest Topfield products, reviews and recommendations. 

A search engine marketing strategy to ensure Topfield attained the benefits of enormous online traffic exposure. After competitor and marketplace analysis and research, The Website Marketing Group powered a Google Adwords campaign to take advantage of Pay Per Click Advertising. One campaign with a number of Ad Groups housing a number of Ads and specific keywords were created. TOPPRO watched as massive traffic flow flooded their website with Google Analytics installed to provide the detailed analytical reporting.   

Results

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the electrical retail industry. The solutions resulted in conversions increasing over 600 percent, CTR more than doubling after optimization and impressions increasing by 250 percent.

"I have to offer a big congratulations on the superb effort that you guys have put in launching the new Topfield website. Topfield can now boast a website to be proud of. I am just so happy with the site you have designed and structured. Because of your efforts, you have allowed Topfield to set a new benchmark in the electrical retail industry." Robert Bonanno (Product / Account Manager) - TOPPRO

Visit: www.Topfield.com.au

Client

Kellyville Kitchens Sydney are a kitchen company delivering quality custom built kitchens, kitchen renovations, kitchen makeovers to The Hills, including, Baulkham Hills, Castle Hill, Cherrybrook, Kellyville in Sydney.

Objectives - Renovating Kellyville Kitchens' Online Presence

With the need to increase sales ten-fold, Kellyville Kitchens needed a major renovation of their website, to reposition the business as a premium kitchen company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 of Google for targeted keyword phrases including:

• kitchen makeovers Sydney

• kitchen renovations Sydney

• kitchen specialist Sydney

• Hills kitchen designers

• kitchen designers North Shore

• kitchen designers North Sydney

• kitchen designers Kellyville

• kitchen designers Baulkham Hills

• kitchen designers Cherrybrook

• kitchen designers Hornsby

• kitchen designers Seven Hills

• kitchen designers Blacktown

- 196.8% increase in Organic Search Engine Traffic 

- 12.1% reduction in “bounce” or “back button” rate

- 14.4% increase in Page Views Per Visit

Kellyville Kitchens enjoys an increase of 38.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.KellyvilleKitchens.com.au

Client

As a division of Caroma Industries Limited, Starion forms parts of the GWA International group of companies. Starion is proud to hold the marketing and distribution rights for a prestigious stable of brands and products within Australia. These include Hansa, Emco, Schell, Sanitron, KWC and Virtu. 

Objectives - Bolstering Starion's Status

As a company, Starion aims to provide superior service to the marketplace and to emulate the premium standards that have been set by these quality brand names. Their national retail network includes many boutique bathroom and kitchen suppliers together with national chains such as Tradelink and Reece. Starion required their superior reputation to be portrayed online. The Website Marketing Group were commissioned to revamp their website as part of a marketing strategy.  

Solutions

The Website Marketing Group developed a conceptual website redesign, which is essentially an online catalogue of the five brands and products. The streamlined navigation and layout portrays Starion's professionalism in a simple, sleek way.  

This sleek masterpiece is driven by a robust database content management system allowing efficient management and updating of products and information. From a content standpoint, the site has a clean structure. The home page is a hub from which visitors can click on the six brands to view their range of products. Each subpage has the product search selector to find a specific product. The Media section allows customers to keep up with the latest news and releases from Starion and brands alike. 

Results

Besides sheer size, Starion’s success is based on strong core values—customer satisfaction, operational efficiency, employee enthusiasm and this effective Web strategy. The Web strategy was indeed responsible for bolstering the company’s leading-edge status, enhancing its competitive advantage and driving its overall growth.  

Visit: www.StarionAust.com.au

Client

Starr Prestige Hills Real Estate Agency is a newly established company in Sydney, focusing on the buying, selling and renting of prestige property in The Hills district. They provide information and listings of new property developments and their locations in the Hills District. Starr Prestige service a niche part of the market only promoting prestigious property.

Objectives - Establishing Starr Prestige Online

This real estate agency was having challenges getting sales due to stiff competition and economy changes. Starr Prestige soon realised that they needed a website to help them promote their new image and to attact new customers (both buyers and sellers). He also wanted to offer his clients extra services that would help them sell their properties.

Currently the agency was getting the majority of their new leads from referrals, and while they were happy with this, they also wanted to maximise their online presence to start attracting prospects through their website. Starr Prestige wanted to position his company as experts in local property investment as a strategy for converting leads into clients, and to value add for their current clients to help them sell their properties and build their loyalty so they use the agency's services again. They commissioned The Website Marketing Group to establish their presence online.

Solutions

The Website Marketing Group built a professional, streamlined website design for the real estate agency- clean lines, blue space and lots of images of houses and The Hills District in a professional flash header. They chose to keep the design simple with various shades of blue and let the content and properties take center stage on the site.

Years of experience made the agency realise that it's not just a house their clients are buying, it's the area as well.  So to make their site a 'one-stop-shop' for real estate information, TWMG created a profile page for every suburb that they had property in. The profile contained information of schools, transport and entertainment in the area. These pages became a hit on the site and played an important role in many of the agent's sales.

To drive this website and manage property listings - The Website Marketing Group installed their database driven content management system. The Starr Prestige team can now update all their properties with images, information and all other pages. This system also saved Starr Prestige lots of administration time because they could update their listings with the click of a few buttons.

The Website Marketing Group also implemented a search engine optimisation program to help their site appear high up in the organic search results. Google's Analytical Reporting Tools were also installed to captue statistics and details of leads to monitor their success on Google.

Results

With the Increase in Search Engine Optimization, increase in traffic, and structured website layout and landing pages The Website Marketing Group have been able to not only increase the amount of leads being generated but also increase the conversion rate of the website.

Visit: www.StarrPrestige.com.au

Client

The Painting People is a Specialist Painting and Decorating Group, a family business, with over 40 years experience in painting, decorating and restoration and specialist coatings. The Painting Divisions are: Residential Painting Services, Roof Restoration Services, Commercial and Industrial Painting Services, New Construction Painting Services, and Floor Preparation and Coating Services.

Objectives

The Painting People needed a website to showcase their array of styles and painting, decorating and colour design work and they wanted a website that would service the needs of customers.

Solutions

The Website Marketing Group developed the website with seo-friendly custom content management system (CMS). We designed the website around their target market and is beautifully themed, this website regularly gets noticed by prospective clients in service industries.

Web Development Technologies: Content Management System, XHTML, CSS, and PHP. 

Results

The new website combines not only the new brand look and feel of The Painting People but also makes searching for services much easier.

Visit: www.ThePaintingPeople.com.au

Client 

Gold’s Gym is Parramatta's number 1 Gym where you’ll find all of the latest cardio and strength training equipment along with a dynamic group exercise program that includes classes like yoga, group cycling, mixed martial arts, muscle endurance training and pilates.

Objectives - Strengthening Gold's Gym Online

In this age of Internet technology, with an increasingly sophisticated and time-hungry public expecting information at the touch of a button, businesses face particular challenges to continue to keep and attract customers. Implementing the latest in web technology, Gold's Gym has commissioned The Website Marketing Group redesign their website to engage their customers to keep up to speed on their favourite Gym’s latest news and information.

Solutions

The Website Marketing Group recognised the importance of brand positioning and how to design a site to achieve it. We understood that the market was incredibly competitive and that Gold's Gym required a contemporary conceptual and design process that gave them a market advantage.

The Website Marketing Group redesigned the website with a more simple and clean navigation and layout, which serves as the on-line compliment to the Gym that it needed to be in order to enhance Gold’s Gym brand. The dynamic website allows patrons to find out more about the gym, view services, keep up to date with news and tips, join the gym, view Gold's Gym on YouTube and become a fan on Facebook. 

This contemporary is powered by a robust SEO friendly content management system allowing Gold's Gym staff to easily update their services and information when required.  

Results

For Gold's Gym staff, the website has given them back time to concentrate on ensuring the Gym stays number 1, rather than answering questions which can be easily accessed via the website. The Website has received dramatic increase in site visits and interactivity. Future plans for Gold's Gym include working with The Website Marketing Group to maximise the potential of its two quarterly newsletters, as effective marketing tools. 

Visit: www.GoldsGymParramatta.com.au

Client

The Sydney Urban Observatory encourages Sydney's citizens to participate in the development of the city. The observatory offers reliable quality data, personal workspaces, a range of interaction and debate activities, and international quality research and information services. It also measures the conditions of Sydney's society, economy, culture and environment. as well as the health of its residents.

Objectives 

The Urban Research Centre of the University of Western Sydney approached The Website Marketing Group to develop a website design for their new Sydney Urban Observatory interactive website. The Sydney Urban Observatory encourages Sydney’s citizens to participate in the development of the city.

Solutions

The observatory offers reliable quality data, personal workspaces, a range of interaction and debate activities, and international quality research and information services. Delivering the look and feel for these services, The Website Marketing Group provided a sound creative strategy with the following technologies: HTML, Photoshop, Flash and Illustrator. A new website design was created, which was both gravitas and inviting.   

Results

This resulted in the development of a website design, striking a good balance between user experience and information architecture and represented the data and services effectively.

"The Website Marketing Group created a fantastic website design, whilst incorporating our input and providing great advice in the process." - Phillip O'Neil, Sydney Urban Research Centre, University of Western Sydney.   

Client

Focus is a second generation family company, dedicated to the business of food display and refrigeration. Focus are committed to providing the most advanced glass door display systems, systems that are reliable, economical, and affordable, to retailers both now and in the future.

Objectives

Focus approached The Website Marketing Group to develop a website for Australia's top display door systems manufacturer. They wanted to develop a website that was both innovative and dynamic, but also focused around user friendliness. It was also very important that the site content be easy to update and replicate into a template for any further sites that could be built in the future.

Solutions

To achieve this, we implemented a user friendly Content Management System, which was easily managed by non technical staff at Focus. To achieve the goals of the project, we appreciated that we would have to move away from the traditional website model. Focus was a uniquely modern company, operating in uncharted waters, and its online presence had to be similarly progressive. Therefore we used a vibrant, colourful creative that would appeal to people of all ages that would engage visitors to the site in a meaningful dialogue.

Results

By the end of the project, not only were Focus pleased with the visual aesthetic created, but the website proved to be very easy to update internally, especially by non technical staff members. Hoping to move further into the online space, Focus expressed a desire to further partner with The Website Marketing Group in promoting their products.

Visit: www.FocusGlassDoor.com.au

Client

Caroma is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.Caroma Toilets have a range of WELS 4 and 5 star rated toilets eligible for Government toilet rebate installations.

Objectives

NSW Government has launched a rebate program that aims to help residents avoid flushing money and energy down the toilet. Residents need to replace their single flush toilet with a dual flush toilet and they will receive a $200 New South Wales Government rebate .The rebate program, which requires residents to purchase toilets at Caroma businesses, started on 15 January 2010. This rebate is valid up to the end of June 2011. In order to be eligible to apply for the government rebate, it is necessary to purchase toilets which have a range of WELS 4 and 5 star rated. Caroma is one of main leading brands offering this range. TWMG has assisted Caroma, building another well functioned website expanding their website in order to include necessary information regarding this government rebate.

Solutions

The Website Marketing Group developed a hybrid, cutting-edge solution to invent the toiletrebate.com.au website as it so urgently demanded.

This involved: A website with an easy and clear navigation tool. It provides an easy access to necessary forms like Sydney metro and NSW Regional Forms. this new website would provide an excellent access to calculate your government rebates for eco-friendly hot water online the easy and fast way.

Web Development Technologies: Content Management System, XHTML, CSS, and XML.

Results

Increase in revenue and number of customers would be the highlight of caroma’s fulfilment. The positive feedback from caroma to TWMG is the key factor that the existing website has helped their customers to achieve their needed results.

Visit: www.ToiletRebate.com.au

Client

Fleetwash Industrial Systems is a wholly Australian owned company established to design, manufacture and market a range of fully automatic vehicle washing systems. The Fleetwash brand, through highly effective vehicle wash systems are installed throughout Australia and across the globe.

Objectives

Fleetwash's website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Fleetwash evolved, their presence needed to evolve on the internet. Fleetwash commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Fleetwash products. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Fleetwash products have never been so accessible.

The new site enables Fleetwash to manage all product content and develop incentives and competitions to promote products. The New Products, Hot Online Specials and Recently Completed Projects sections allows customers to keep up to date with the latest Fleetwash products.

Other features such as the Gallery allows users to find browse through high quality products and projects with incredible ease. The News section allows users to keep up to date with everything that is Fleetwash. Additionally, the interactive video on the homepage adds to the sleek and innovative design making it a highly effective marketing tool.

Results

Since the going live, the Fleetwash website has attracted the attention of more than 50,000 visitors across Australia.

An appreciation of the fact that The Website Marketing Group incorporated cutting edge features to allow Fleetwash to continue leading the industry not only in stores, but online was more than they aspired.

"The Website Marketing Group prides itself on its quality, amazing graphic design and ability to read what the marketplace wants." - Fleetwash

Visit: www.fleetwash.com.au

Client 

GS Security is a major provider of Security Services in Sydney installing quality Intruder Detection, Access Control and CCTV Security Management Systems for domestic, government and major corporate clients.

Objectives - Securing An Online Presence

In this age of Internet technology, with an increasingly sophisticated and time-hungry public expecting information at the touch of a button, businesses face particular challenges to continue to keep and attract customers. Implementing the latest in web technology, GS Security has commissioned The Website Marketing Group redesign their website to engage new customers and keep existing customers coming back for more information.

Solutions

The Website Marketing Group recognised the importance of brand positioning and how to design a site to achieve it. We understood that the market was incredibly competitive and that GS Security required a contemporary conceptual and design process that gave them a market advantage.

The Website Marketing Group redesigned the website with a more simple and clean navigation and layout, which serves as the on-line compliment to the GS Security service that it needed to be in order to enhance GS Security's brand. The dynamic website allows patrons to find out more about GS Security, view services and products, keep up to date with news, become a fan on Facebook and follow GS Security on Twitter.

This contemporary is powered by a robust SEO friendly content management system allowing GS Security staff to easily update their services and information when required.  

Results

For GS Security staff, the website has given them back time to concentrate on ensuring they stay the best in the industry, rather than answering questions which can be easily accessed via the website. The website has received dramatic increase in site visits and interactivity.

Visit: www.gssecurity.com.au

Client

Brewtopia is one of the best Australian liquor wholesalers who provide quality custom beer labels, personalised wine labels, customised water bottles, corporate wine gifts, promotional water bottles and corporate water bottles.

Objectives

Brewtopia relies on their website to drive sales thus creating the need to improve its site's ranking and want to showcase their beer, wine labels, and corporate wine gifts. Brewtopia needed Search Engine Optimisation (SEO) as a critical business requirement. The Website Marketing Group was commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time.

Solutions

The Website Marketing Group analysed Brewtopia website, the marketplace and the competition, and then developed online and offline SEO solutions: The following process was implemented by The Website Marketing Group to ensure proper results:

• A website redesign with our seo-friendly custom content management system (CMS)

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth

• Documentation and implementation of recommendations

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP.

Results

Appearance on Page 1 of Google for targeted keyword phrases including:

• personalised wine labels
• custom beer
• custom beer labels
• custom wine labels
• custom water bottles
• mini champagne
• branded water
• beer labels

140.8% increase in Organic Search Engine Traffic 

30.1% reduction in “bounce” or “back button” rate

30.4% increase in Page Views Per Visit

Brewtopia enjoys an increase of 60.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.brewtopia.com.au

Client

Ozone Air Conditioning we are involved in the design, installation, the continued maintenance and repair of all Air Conditioning systems.

Objectives

Ozone Air Conditioning's website needed to grow with their business to compliment its years of experience and reputation. Ozone Air Conditioning commissioned The Website Marketing Group to better showcase their services and products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Ozone Air Conditioning services and products. With the clean layout, easy navigation and content management system, Ozone Air Conditioning services and products have never been so accessible.

The new site enables Ozone Air Conditioning to manage all content and develop incentives and competitions to promote products. The gallery allows users to find browse through air conditioning projects with incredible ease. The Online Form page makes it easy for users to contact Ozone Air Conditioning in a secure way.

Results

Since the going live, the Ozone Air Conditioning website has attracted the attention of more than 5,000 visitors across Australia.

An appreciation of the fact that The Website Marketing Group incorporated cutting edge features to allow Ozone Air Conditioning to stay on top of the industry with a sound marketing strategy.

Visit: www.ozoneairconditioning.com.au

Client

Gala Tax & Accounting Services is a trusted tax advising company providing quality tax consulting, financial statements, accounting software training, business projections & strategies and professional services.

Objectives

As a firm, Gala Tax & Accounting Services aims to provide the highest level of professional services, they wanted a website that would serve as an information hub its users and customers. It was also imperative that the website serve as an effective platform for the company’s future marketing activities.

Solutions

The Website Marketing Group revolutionised Gala Tax & Accounting Services' online presence by creating an entirely new website with a content management system. The web design was intended to be easily managed and updated by Gala Tax & Accounting Services, and is scaleable so it can evolve with the times and the needs of the company. 

Web Development Technologies: Content Management System, PHP, CSS, and XHTML.

Results

This sleek, modern website has received great feedback among the Gala Tax & Accounting Services staff, industry and customers.

Visit: www.galatax.com.au

Client

Impact AV Australia is a full service audio visual presentation company providing audio visual services for product launches, gala dinners, conferences, exhibitions, share holder meetings, school formals, video conferencing, company and private parties.

Objectives

Impact AV approached The Website Marketing Group to create a modern website design to help increase their presence as the number one in the industry while showcasing their array of audio visual styles and presentations.

Solutions

The Website Marketing Group created a sleek, modern website design with a unique flash homepage that is eye catching and interactive. This site is innovative and informative incorporating Impact AV's audio visual services and a neat section to showcase their audio visual presentations.

Web Development Technologies: Flash, Content Management System, XHTML, CSS, and JavaScript. 

Results

This exquisitely designed website has attracted the critically acclaimed and has been featured in the design media, gaining accolades for The Website Marketing Group's web design. Since going live, the Impact AV website has attracted the attention of many visitors across Australia, who stock Impact AV‘s quality, audio visual presentations.

Visit: www.impactav.com.au

Client

Rhino Security Group is a Sydney based security service, and a provider of quality security guards, protection, drivers and manpower either discreetly or highly visible to various prominent clients for many years.

Objectives

Rhino Security Group approached The Website Marketing Group to develop a website that could promote their security services online and generate leads. They wanted to develop a website that was both innovative and dynamic, but also focused around user friendliness. It was also very important that the site content be easy to update and replicate into a template for any further sites that could be built in the future.

Solutions

To achieve this, The Website Marketing Group implemented a user friendly Content Management System, which was easily managed by non technical staff at Rhino Security Group. A vibrant creative was created employing the branding colours that would appeal to people of all ages.

Web Development Technologies: Content Management System, CSS, XHTML, and Java Script.

Results

After the launch of the website, Rhino Security Group enjoyed a significant increase in their customer base. Not only were they pleased with the visual aesthetic created, but the website proved to be very easy to update internally, and proved worthy of its development.

Visit: www.rhinosecuritygroup.com.au

Client

Sydney Best Pool Services is Sydney's best customer service and top quality maintenance and repairs to both residential and commercial pools all over Sydney. With over ten years in the industry they are your connection to the best equipment and advice Sydney has to offer.

Objectives

As the service is targeted to all ages of the Australian public, the Sydney Best Pool Services project required a collage of well-planned branding, easy navigation, and cool and sleek website.

Solutions

The Website Marketing Group began the Sydney Best Pool Services engagement with our standard initial discovery phase, designed to arrive at a comprehensive brand analysis. This enabled us to quickly arrive at a dynamic brand strategy, which in turn led to a visual and general look-and-feel design for Sydney Best Pool Services that satisfied the client's needs.

Sydney Best Pool Services' website is powered by a SEO friendly content management system chosen for its highly advantageous balance of high utility, low cost, reliability and versatile ability to interface with a wide variety of integrations. As we wanted the Sydney Best Pool Services website to be clean, smooth and creatively appealing, it was built with a mix of XHTML, XML, CSS, and PHP.

Results

Sydney Best Pool Services launched in 2011. Today The Website Marketing Group continues to help in furthering the Sydney Best Pool Services brand, as well as in maintaining and updating the website's technology platform.

Visit: www.sbps.com.au

Client

RGB Telecoms is a well established, certified and experienced organisation with a national network. RGB Telecoms is a leading supplier and integrator of ICT solutions to carriers, government and businesses. 

Objectives

RGB Telecoms approached The Website Marketing Group to develop a website that could promote their telecom services online and generate leads. RGB Telecoms have an extensive range of business telephone systems, IP phones, head sets, DECT cordless phones, and conference phones that needed to be showcased on an engaging website. 

Solutions

The Website Marketing Group developed a superior website with the implementation of a user friendly content management system, which was easily managed by non technical staff at RGB Telecom. A vibrant, colourful creative was designed that would appeal to people of all ages in a meaningful dialogue. The website showcases the company’s full range of telecom products.

Web Development Technologies: Content Management System, Java Script, XHTML, and CSS. 

Results

RGB Telecoms partnered with The Website Marketing Group to establish an online presence that would see the company grow. Since the inception of the website, the company has been able to reach a broad audience and significantly increase its market share.

Client

Smokers Supplies is a family owned business with more than a decade of experience in the tobacco industry that provide the best cigar and smoking products from Cuba, Sumatra, Central America and around the globe, all at excellent prices.

Objectives

Smokers Supplies approached The Website Marketing Group to develop a product catalogue that could promote their cigar and smoking products online and generate leads. Smokers Supplies have an extensive range of smoking products including: mass market cigars, premium cigars, private label cigars, pipe tobacco and so on that needed to be showcased on an engaging website. 

Solutions

The Website Marketing Group developed a superior website with the implementation of a user friendly content management system. The Smokers Supplies website is bold and engaging, with products immediately offered as soon as you hit the home page. The Website Marketing Group worked with Smokers Supplies to create a colour scheme to create a professional, aesthetic site that promotes the company’s quality products. Each product is identified with a name, description, code and an image, which has an enlarge function.

The website is perfect for Smokers Supplies' clients and potential purchasers, with it being easy to navigate through the products. The Industry News tab is ideal for regular browsers who like to stay on trend when new products are released and the smoking world.

From a simple display of products to an advanced registration system and Industry News feed; the company now has a website that meets the needs of today’s consumers.

Web Development Technologies: Content Management System, Java Script, XHTML, and CSS. 

Results

Smokers Supplies partnered with The Website Marketing Group to establish an online presence that would see the company grow. Since the inception of the website, the company has been able to reach a broad audience and significantly increase its market share.

Visit: www.smokerssupplies.com.au

Client

Based in Sydney, Australian Group Insurances (AGI) is an administration company specialising in group insurance. A range of financial services firms outsource their administration functions to AGI so they can focus on what they do best: providing great insurance products and services to their clients.

Objectives

With the need to evolve with the internet, AGI commissioned The Website Marketing Group to rejuvenate their website by redesigning the look and feel and incorporating social media integration.

Solutions

The Website Marketing Group developed an innovative solution to re-invent the AGI website as it so urgently needed.

This involved: A website redesign with a new concept. The new look and feel of agigroup.com.au is a return to quality and modernism. With the site being the hub for service information and ongoing brand initiatives, it was critical that visitors felt they were engaging with a renowned brand in a very simple and structured manner.

The Website Marketing Group created a search function. Using the search function, visitors can search for services or anything they're looking for on the website. The social media integration of Facebook, Twitter and Share allows visitors to become engaged with AGI on a whole new level. The online quote tool allows visitors to get a quick quote by specifying their needs in a structured, dynamic form. These functionalities are powered by a custom seo friendly content management system (CMS) tailored to meet AGI's requirements.

The quick links: For Advisers, For Accountants and Contact Us ensures that users are directed exactly where they need to go with the footer links giving an extensive list of links for easy access.

The core structure of the site is built with best practice methods: XHTML, XML, CSS, and PHP for an enhanced user experience.

Results

AGI enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign. The Website Marketing Group continues to provide digital marketing solutions for AGI, recently been appointed to implement an SEO strategy.

Visit: www.agigroup.com.au

Client

The Australian Matting Company is a family business established in 1998. AMCO manufacture and distribute medical, industrial, laboratory, cleanroom, healthcare and entrance matting. AMCO’s customer service team intends to provide assistant beyond expectations and requirements.

Objectives

AMCO approached The Website Marketing Group to increase their number of customers. AMCO needed 36 page flipbook to replace their existing PDF file of their industrial catalogue in order to make their website more user friendly. Additionally, they needed more traffic from search engines to increase their exposure. 

Solutions

The Website Marketing Group designed a contemporary flipbook which contains all the necessary information on matting solutions and safety products. The Website Marketing Group has installed Google Analytics to track traffic, visits and conversions.

Results

AMCO reported the enormous increase in their number of potential clients as a result of improvements made by The Website Marketing Group.

Visit: www.amco.net.au/flipbooks

Client

Neat and Sweet Painting is a Specialist Painting and Decorating Group in Sydney offering painting and decorating, roof restorations, high pressure cleaning, anti graffiti coatings, architectural coatings and much more.

Objectives

Neat and Sweet Painting needed a website to showcase their array of styles and painting, decorating and colour design work and they wanted a website that would service the needs of customers.

Solutions

The Website Marketing Group developed the website with seo-friendly custom content management system (CMS). We designed the website around their target market and is beautifully themed, this website regularly gets noticed by prospective clients in service industries.

Web Development Technologies: Content Management System, XHTML, CSS, and PHP. 

Results

The new website combines not only the new brand look and feel of Neat and Sweet Painting but also makes searching for services much easier.

Visit: www.neatandsweetpainting.com.au

Client

Dreamdecks is a Sydney based company, specialising in the design and construction of quality timber decking, pergolas and privacy screens. Dreamdecks can help you design a beautiful, fully functional outdoor living space from start to finish.

Objectives

Dreamdecks's website needed to grow with their business to compliment its years of experience and reputation. As Dreamdecks evolved, their presence needed to evolve on the internet. Dreamdecks commissioned The Website Marketing Group to revolutionise their online presence. The web design was intended to be easily managed and updated by Dreamdecks.

Solutions

The Website Marketing Group developed a visually clean and easy navigation website utilising a content management system showcasing the company’s full range of timber decking, pergolas, and privacy screen projects. This enabled users to easily upload information, images and news items without the risk of compromising the design and layout of the site.   

Web Development Technologies:Content Management System, CSS, XHTML, and PHP. 

Results

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the matting industry.

Visit: www.Dreamdecks.com.au

Client

Express Doors Services provides high-quality garage door solutions with expertise running across residential, commercial and industrial solutions, including shutter and security rolling doors for home units, warehouses, security offices, shop fronts and more.

Objectives - Evolving with the Internet

Express Door Services' website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Express Door Services evolved, their presence needed to evolve on the internet. Express Door Services commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Express Door Services products. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Express Door Services products have never been so accessible.

To complement the website development, The Website Marketing Group implemented an SEO strategy for Express Door Services. The new website design not only embraces all the quality that Express Door Services has built over years, but also is also highly effective marketing tool.

Results

Since the going live, the Express Door Services website has attracted the attention of more than 20,000 visitors across Australia.

A true believer in value for money – but without compromising quality – Express Door Services appreciated the fact that The Website Marketing Group incorporated cutting edge features to allow Clark to continue leading the industry not only in stores, but online. 

Visit: www.expressdoors.com.au

Client

Alfresco Kitchens & Joinery are renowned for specialising in designer kitchens, bathroom renovations and kitchen renovations all over Sydney. Apart from manufacturing quality kitchens and designer bathrooms, they also specialise in outdoor kitchens and entertainment areas.

Objectives

Alfresco Kitchens & Joinery's website and all its functions needed to grow with their business to compliment its years of experience and reputation. Alfresco Kitchens & Joinery commissioned The Website Marketing Group to better showcase their services and projects and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Alfresco Kitchens & Joinery's services. With the clean layout, easy navigation, Before and After gallery, and content management system, Alfresco Kitchens & Joinery have never been so accessible.

The new site enables Alfresco Kitchens & Joinery to manage all their content and update and promote their projects with ease.

Other features such as the Gallery allows users to browse projects with incredible ease. Additionally, the flash header on the home page adds to the sleek and innovative design.

Results

Since the going live, the Alfresco Kitchens & Joinery website has attracted the attention of more than 20,000 visitors across Australia.

Alfresco Kitchens & Joinery appreciated the fact that The Website Marketing Group incorporated cutting edge features with an SEO friendly website design to allow them to continue leading the industry.

Visit: www.alfresco-kitchens.com.au

Client

Monarch Construction is a building company in Fairfield with a reputation for delivering quality building services across the Sydney Metropolitan Area. The building services include: home renovations, bathroom renovations, home extensions and granny flats.

Objectives - Building Revenue for Monarch Construction

Monarch Construction relies on their website to drive sales thus creating the need to improve its site's ranking. Monarch Construction needed Search Engine Optimisation (SEO) as a critical business requirement. The Website Marketing Group were commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time. 

Solutions

The Website Marketing Group analyzed Monarch Construction website, the marketplace and the competition, and then developed online and offline SEO solutions: 

The following process was implemented by The Website Marketing Group to ensure proper results:

• A website redesign with our seo-friendly custom content management system (CMS)

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 of Google for targeted keyword phrases including:

• building company Sydney

• Sydney building company

• home renovations company Sydney

• building company Fairfield

• building company Wetherill Park

• building company Bossley Park

• building company Paddington

• building company Coogee

• building company East Garden

• building company Kingsford

- 312.3% increase in Organic Search Engine Traffic

- 34.7% increase in Page Views Per Visit

As well as contributing to increased market awareness, our web sales have more than doubled over the last ten months, since The Website Marketing Group’s optimisation of Monarch Construction site began. 

"For a small company, constantly competing with bigger players who dominate the market, Monarch Construction has benefited significantly from The Website Marketing Group experience." - Simon, Owner - Monarch Construction

Visit: www.MonarchConstruction.net.au

Client

Q7 Marine Consultancy specialises in locating and delivering Motor Yachts throughout the world. They apply many years of experience to make purchasing simple and uncomplicated utilising their extensive global network.

Objectives

Q7 Marine Consultancy wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

Solutions

The Website Marketing Group successfully created a website that intervene customer’s decision making process, encouraging consumers to act directly after browsing.

The innovative new Q7 Marine Consultancy website enables customers to find boats for sale simply and efficiently. The Gallery gives consumers a visual presentation of the boats both inside and out. The News section allows consumers to keep up to date with the latest in the business.

The website features a comprehensive web database, entirely managed through an SEO friendly content management system, providing a comfortable and secure gateway for customers to search for specific boats as well as make enquiries with ease.

The new website design not only embraces all the quality and sophistication that Q7 Marine Consultancy has built over years, but also is also highly effective marketing tool.

Results

The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting the Q7 Marine Consultancy brand, developing new customer relationships and generating interest.

Visit: www.q7marineconsultancy.com.au

Client

Office Domain is a family owned and operated office furniture business in Sydney and services a vast array of areas around NSW. Office Domain prides itself on supporting Australian local manufacturers and providing valuable office fitout and office furniture in Sydney and beyond, on budget and on time.

Objectives

As more office furniture brands surfaced in the last ten years, Office Domain assigned The Website Marketing Group to revitalise their website. The recent flood of office furniture brands has diversified the market, with consumers having more choices. Office Domain needed their renowned brand to be reflected in their website.

Solutions

The Website Marketing Group developed a hybrid, cutting-edge solution to re-invent the officedomain.com.au website as it so urgently demanded.

This involved: A website redesign with a new concept. The new look and feel of officedomain.com.au is a return to quality, a dramatic rethinking of how the brand is portrayed online. With the site being the hub for products and ongoing brand initiatives, it was critical that visitors felt they were engaging with a renowned brand in a very simple and structured manner. The heart of the site is a suite of products, products features & specifications, quote cart, project gallery and search function.

Technology and extra functionalities to drive this masterpiece. The Website Marketing Group created a search function. Using the search function, visitors are allowed to search for specific products, services or anything they're looking for on the website. Each product is identified with a description, features, images, specifications, sample fabrics and add to quote. The project gallery showcases samples of Office Domain's fitouts and office furniture in a clean, modern design. These functionalities are powered by a custom seo friendly content management system (CMS) tailored to meet Office Domain's requirements.

An interactive banner on the homepage is used for experiential engagement, incorporating stunning images of office fitouts and furniture, while the core structure of the site is built with best practice methods: XHTML, XML, CSS, and PHP for an enhanced user experience.

Results

Office Domain enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign. The Website Marketing Group continues to provide digital marketing solutions for Office Domain, recently been appointed to implement an SEO strategy.

Visit: www.officedomain.com.au

Client

The Young Designers Market features cutting edge designs across a range of exciting fashion, jewellery, prints and much more from up to 80 of Brisbane’s most talented new designers. Shopping at the Young Designers Market gives you the opportunity to buy quality new styles from designers who are on their way to international stardom.

Objectives - Connecting Talented New Designers

The Website Marketing Group were commissioned to launch a blog site ensuring the best possible user experience for Brisbane's most talented new designers to be more connected to its customers. The website of YoungDesignersMarket.com.au had three goals: be the destination for the latest new styles from young designers; connect a community of 10,000 users using social interaction & networking features; and generate sales by driving traffic to the markets. 

Solutions

The Website Marketing Group carried out comprehensive information architecture and interaction development to help ensure that the site was focused around the needs of the user. This called for a distinct creative approach that would allow the access of information, trafficking to the markets, all while providing a portal for social interaction. 

This involved:

A website design that was both dynamic and innovative. The creative direction for YoungDesignersMarket.com.au's user interface was to be as friendly and artistic as possible. The arty design speaks to the community with its bold and substantial font and iconography, imagery, multimedia, navigation and functionality.

Development of front-end and back-end functionality. For front end performance enhancing we optimized the site image assets and structured the javascript and css in such a way that any given page get's what it needs and not much more. The technology behind YoungDesignersMarket.com.au is The Website Marketing Group's implementation of our custom CMS tool. This tool allows easy updating of the site's content, SEO elements to boost traffic, and social networking features. 

User interaction and social networking integration. Creating what is essentially a blog website allows the user to comment and share blog posts, join the mailing list, find stalls, check out special events, become a stall holder, enter promotions and more! The site also uses Facebook, YouTube and flickr integation to more actively integrate with existing social networks. 

Results

YoungDesignersMarket.com.au has received an enormous amount of exposure on the web. By sheer volume of traffic increase, the site’s been tremendously effective. There’s been a notable increase in traffic to the markets, traffic coming into the YoungDesignersMarket.com.au site and quite a bit of buzz on the website. 

Visit: www.YoungDesignersMarket.com.au

Client

Formed in 2000 PMAX Filters has steadily gained acceptance through out the world as a reliable supplier of air filters for large engine air intakes.

Objectives

The Website Marketing Group was commissioned to redesign the PMAX Filters website and maximise online marketing exposure. The company does not use their website for online sales, but instead as customer tool for comprehensive product and distributer search. The website of pmaxfilters.com had 3 goals: maximise PMAX Filters' online marketing exposure; to be an effective tool for PMAX Filters' product promotion; as well as a hub for distributor search.

Solutions

The Website Marketing Group used the latest design techniques, technology and marketing strategies to ensure that traffic increased dramatically to the website.

This involved:

A website redesign that allowed for a major digital overhaul, which included a cleaner, more intuitive layout. The Website Marketing Group helped re-conceptualise the information architecture of the site with a suave, visually superior look and feel to compliment their renowned air filters. Products have been showcased in a gallery for the range of product models. 

A back-end with a content management system built with advanced web technologies: XHTML, XML, CSS, and PHP. In addition, a Distributors section was developed incorporating a world map highlighting the distributors available in each country as well as contact details beside it.

A search engine marketing strategy to ensure PMAX Filters attained the benefits of enormous online traffic exposure. After competitor and marketplace analysis and research, The Website Marketing Group powered an SEO strategy. PMAX Filters watched as massive traffic flow flooded their website with Google Analytics installed to provide the detailed analytical reporting.   

Results

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the air filter industry. The solutions resulted in conversions increasing over 300 percent, CTR more than doubling after optimisation and impressions increasing by 50 percent.

Visit: www.pmaxfilters.com

Client

Centrum Furniture is a leading solid wood furniture manufacturer in Indonesia as well as furniture wholesaler in Australia. Centrum Furniture produce the best quality of hand-made solid wood furniture, which are available from the warehouse in Sydney, or in container load direct from their factory in Solo, Indonesia to customer's destinations worldwide.

Objectives

Centrum Furniture approached TWMG to develop a well maintained e-commerce website. The key features they required was the ability for customers to buy their needed products online and view the existing catalogue. They wanted to increase the number of their potential customers, which resulted in creation of a user-friendly website with variety of features in order to address the customer’s needs.

Solutions

TWMG created a well-functioned website for Centrum Furniture. It includes the easy login page for the customers to guarantee their safety to put their order online. TWMG designed a comprehensive product catalogue that would increase the number of customers.

Results

Centrum Furniture have received enormous registrations. This results in an increase in the number of potential customers. The product catalogue designed by TWMG received a great deal of positive feedback. 

Visit: www.CentrumFurniture.com.au

Client

Mattek offers a comprehensive range of mats and matting, office and commercial entrance mats, comfort and safety mats, specialised safety mats.

Objectives

As a company, Mattek aims to provide Australia’s leading brands of mats and matting, mattek wanted a website that would service the needs of its users and customers. It was also imperative that the website serve as an effective platform for the company’s future marketing activities.

Solutions

The Website Marketing Group revolutionised Mattek’s online presence by creating an entirely new, Content Management System and online product catalogue showcasing the company’s full range of mat and matting products. The web design was intended to be easily managed and updated by mattek, and is scaleable so it can evolve with the times and the needs of the company. 

Web Development Technologies: Content Management System, PHP, CSS, and XHTML.

Results

This exquisitely designed website has attracted critical acclaim and has been featured in the design media, gaining accolades for The Website Marketing Group's web design.

Visit: www.Mattek.com.au

Client

Carnegie Financial Services employs qualified accountants and support staff who specialise in taxation matters for individuals, businesses and self managed superannuation funds Jonathan Fowell commenced an independently owned public accounting practise back in 1991. Stephen Simonds and Hayden Thorpe joined the company later on.

Objectives – Increasing potential clients

Carnegie relies on their website to attract clients thus creating the need to improve its site's ranking. Carnegie needed Search Engine Optimisation (SEO) as a critical business requirement. The Website Marketing Group was commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time. To allow for this, they required a well designed and maintained website.

Solutions

The Website Marketing Group analysed the Carnegie website, the marketplace and the competition, and then redeveloped the website and implemented online and offline SEO solutions.

The following process was implemented by The Website Marketing Group to ensure proper results:

• A website redesign with our seo-friendly custom content management system (CMS)

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth

• Documentation and implementation of recommendations

Web Development Technologies: Content Management System, Java Script, XHTML, CSS, and XML.

Results

Appearance on Page 1 of Google for targeted keyword phrases including

• financial services parramatta

• financial service company parramatta

As well as contributing to increased public awareness, the number of our clients has more than doubled over the past, since The Website Marketing Group developed the required website.

Visit: www.Carnegie.com.au

Client

Forever Make Up specialises in mobile wedding hair and makeup in Sydney. They come to your location and beautify you and your bridal party in the comfort of your own home or the location of your choice.

Objectives

Recognising that the traditional referral channels were being outperformed by the Search Engines, Forever Make Up decided to focus on the web as their main marketing resource and that's when The Website Marketing Group came into play.

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 of Google for targeted keyword phrases

- Over 42% year on year growth

- 4.79 page views per visit

- Conversions up 60.54%

Forever Make Up enjoys an increase of 37.42% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.forevermakeup.com.au

Client

Kellyville Kitchens Sydney are a kitchen company delivering quality custom built kitchens, kitchen renovations, kitchen makeovers to The Hills, including, Baulkham Hills, Castle Hill, Cherrybrook, Kellyville in Sydney.

Objectives

To compliment Kellyville Kitchens' website www.kellyvillekitchens.com.au, The Website Marketing Group for a blog website to be created in order to enhance the SEO. The blog needed to not only provide tips on kitchen renovations to customers but also serve as another doorway into Kellyville Kitchens services.

Solutions

In order to attract more customers and improve their return, The Website Marketing Group have introduced a blog website, which encompasses the Kellyville Kitchens brand identity. To keep the look and feel consistent with the main website, The Website Marketing Group incorporated the same header and footer links, as well as drawing customers to the main site.

The blog website is powered by an SEO friendly content management system allowing the staff at Kellyville Kitchens to post articles with ease, anywhere, anytime.

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP.

Results

Since the launch of the blog website, Kellyville Kitchens have creeped up the Google SERPS and customers also have a channel to express their feedback and experiences with Kellyville Kitchens.

Visit: www.kitchendesignshowroom.com.au

Client

Trent is Australia's leading driving school. With 9 branches in the Sydney Metropolitan and a fleet of over 120 cars, the Trent team is well equipped to get you driving quick, safe and enjoyable way. More than a quarter of a million drivers throughout Australia got their licence with Trent.

Objectives

The Website Marketing Group was commissioned to develop an online booking system for the Trent website that would turn online visitors into their potential clients.

Solutions

The Website Marketing Group developed a secure and professional booking engine which encourages people to feel safer booking online.

This involved:

• The Website Marketing Group Team design a database effectively that is secure and flexible. Designed to fit business needs
• Improved the functionality of the website with a capable search engine for potential drivers
• Created a booking engine and integrated into the site

Web Development Technologies: PHP, AJAX, CSS, JavaScript, and SQL Server.

Results

Increasing booking revenue was addressed in two ways:

• Driving more traffic
• Easy and safe booking functionality

Visit: www.ltrent.com.au

Client

Instyle Furniture Collections is an Australian owned family company operating for 30 years. They are Australia's leading furniture online store offering up to 50% off retail prices on items such as Entertainment units, Dining suites, Bedroom suites & more.

Objectives

The Website Marketing Group revolutionised Instyle Furniture Collections’s online presence by creating an entirely new content management system and online products list showcasing the company’s full range of furniture. The web design was intended to be easily managed and updated by Instyle Furniture Collections.

Solutions

TWMG employed easy navigation tools in order to emphasize on the user friendly aspect of their website. TWMG developed their website using a dynamic content management system. TWMG included a search engine in order to make it easier for visitors to allocate their needs.

Web Development Technologies: Content Management System, Java Script, XHTML, CSS, and XML. 

Results

Instyle Furniture Collections has evident increase in their revenue which is the result of all these improvements made by TWMG.

Client

Architectural Leadwork is a architectural lead work and roofing company based in Glebe, Sydney and operate Australia-wide.

Objectives - Improving Architectural Leadwork's Online Presence

With the need to increase sales ten-fold, Architectural Leadwork needed a major renovation of their website to improve the user experience and manage their content efficiently. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

TWMG installed the TWMG CMS and redeveloped the website to showcase information about Architectural Leadwork's roofing services. TWMG has installed Google Analytics to track the traffic, conversions and visits on the website. 

Results 

Architectural Leadwork enjoys an increase of 38.75% in online sales as a result of improvements made by TWMG on the website.

Visit: www.Leadwork.com.au

client

Objectives

Solutions

Results

Client

Billinton Group was originally founded in 2003 in Sydney, Australia. It is focused on development and application of high technologies in the fields of air pollution control which encompassed de-dust/de-SOx, energy saving and recovery and, environmentally friendly spraying technology and equipment for crops protection.

Objectives

Billinton Group approached The Website Marketing Group to develop an attractive, informational website. They requested to include a range of technologies, resources, and trades offered by them.

Solutions

The Website Marketing Group developed a comprehensive website design with a vast coverage of all related sections to provide a user friendly, knowledgeable website for Billinton Group. Delivering the look and feel, The Website Marketing Group provided a sound creative strategy with the following technologies: Content Management System, XHTML, XML, CSS, Java Script. A new website design was created, which was both informational and inviting.

Results

Billinton Group highlighted an improvement in the number of their investment clients as well as candidates for their employment section. Additionally, the trading division received a huge correspondence as a result of this informative website developed by The Website Marketing Group.

Visit: www.billintongroup.com

Client

Victor Building Services is a Remedial Building Company specialising in the repair and refurbishment of buildings. VBS carry out building works on behalf of strata owners, strata managers, insurance companies, engineers and property owners. Remedial Building Services include leakage diagnostics, balcony leak repairs, roof leak repairs, cracked or lifting tiles.

Objectives

Victor Building Services approached The Website Marketing Group to develop a website that could promote their remedial building services online and generate leads. They wanted to develop a website that was both innovative and dynamic, but also focused around user friendliness. It was also very important that the site content be easy to update and replicate into a template for any further sites that could be built in the future.

Solutions

To achieve this, The Website Marketing Group implemented a user friendly Content Management System, which was easily managed by non technical staff at Victor Building Services. A vibrant, colourful creative was used that would appeal to people of all ages and be a meaningful dialogue. The website effectively showcased the company’s full range of all remedial projects.

Web Development Technologies: Content Management System, CSS, XHTML, and Java Script.

Results

By the end of the project, the Victor Building Services was very happy with the resulting website. Not only were they pleased with the visual aesthetic created, but the website proved to be very easy to update internally, especially by non technical staff members.

Visit: www.victorbuilding.com.au

Client

Cabac designs, manufacturers, imports and distributes an extensive range of products to the electrical industry. Cabac sells and promotes its products via a large network of electrical wholesale organisations that service the electrical trades, data communications, domestic and commercial building industry, power utility companies, domestic and commercial power infrastructure.

Objectives

Cabac has introduced challenging Tax tool time cash which simply by spending $200 or more on CABAC products, customers would be able to enter the draw of $75,000 Cabac tax tool time promotion. Cabac approached TWMG to build a promotion site for this purpose. They wanted a website with an entry form as well as descriptive full terms and conditions.

Solutions

TWMG has highlighted the full terms and condition of this promotion and provided the Cash entry form to make it more user friendly for customers to participate. Web Development Technologies: Content Management System, XHTML, XML, CSS, PHP.

Results

Cabac reported a large number of participants as a result of this easy to use entry form since customers don’t need to put an extra time over the counter and fill out the form manually.

Client

Cash at Call is a leading personal loans company and an industry leader in personal loans, unsecured loans, fast cash loans, emergency cash loans, bad credit loans and poor credit loans across Australia. 

Objectives - Introducing Bond Loans Online

The Website Marketing Group was commissioned to develop Cash at Calls's Bond Loans website. The backbone of Cash at Call's business plan is a superlative online customer experience with a customer focused call centre. Because this first-hand experience is vital to Cash at Call's model, the company uses their website for a comprehensive information hub and apply online loans tool. 

Solutions

The Website Marketing Group used the latest design techniques, technology and marketing strategies to ensure that traffic increased dramatically to the website.

This involved a website design of a clean, intuitive layout. The Website Marketing Group helped conceptualise the information architecture of the site with a suave, visually superior look and feel to compliment Cash at Call's brand. The backbone of the website is a database driven CMS that supports an online personal loan application tool.   

Results

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the industry. The solutions resulted in conversions increasing over 600 percent, CTR more than doubling after optimization and impressions increasing by 250 percent.

Visit: www.Bond-Loans.com.au

Client

Dimitriou Fabrications is a leading manufacturer to the mining industry, providing a complete in-house service. Their in-house facilities encompass all areas of material processing, material forming, fabrication, and CNC machining services. Dimitriou Fabrications have the enviable position to offer their clients’ industry best lead times, and lower costs, whilst maintaining Quality Accreditation to ISO9001:2008.

Objectives

Dimitriou Fabrications approached The Website Marketing Group needing a website which would provide ample amounts of information for their clients and showcase material processing, material forming, fabrication, and CNC machining services and their projects in different application areas. They also hoped to showcase all of their services in a way that would be easy for the viewer to understand. Dimitriou Fabrications requested for a content management system which would allow them to easily make changes to certain pages on a regular basis.

Solutions

The Website Marketing Group created a sleek, modern design with a unique flash homepage that catches the eye, as well as providing a complete, informative website. We included their services as well as neat and organized section to showcase their projects.

Web Development Technologies:Content Management System, Flash, XHTML, CSS, and XML.

Results

The site has been a phenomenal success, outperforming predicted targets within a few months of its launch. It is currently taking a significant increase in the number of orders as compared to the previous site.

Visit : www.DimitriouFab.com.au

Client

Executive Succession a boutique business offering leadership and career enhancement through coaching and advisory services including leadership skills development, team coaching and mentoring, change management, career transition, moving into the next level, seeking board directorships, and succession management.

Objectives

Executive Succession approached The Website Marketing Group to develop a website that would showcase their executive leadership and career development services. Executive Succession are a well established leadership, career development training company who were looking to create their website to a more modern, content managed, user friendly look and feel.

Solutions

The Website Marketing developed a professional and effective website for Executive Succession that has increased the number of visitors. The site menu layout is clear and simple, ensuring users can easily navigate throughout the website - links to various pages with ease and without glitches.

Web Development Technologies : Content Management System, XHTML, CSS, and XML.

Results

The result is an engaging and comprehensive site, with particular focus on Executive Succession’s executive leadership and career development services.

Visit : www.ExecutiveSuccession.com.au

Client

Expression Sessions - Professional photographers captures the essence and beauty of newborn baby and children, families. Expression sessions consist of superb team of photographers which are able to capture natural, fun and spontaneous moments.

Objectives

Expression Sessions consist of superb team of photographers which are able to capture natural, fun and spontaneous moments. They wanted to improve the number of their online visitors therefore they requested The Website Marketing Group to optimize their website for search engine positioning.

Solutions

In order to attract more customers and improve their return, TWMG have decided to introduce a blog for their website. This gave value to their customers’ feedback and made the website more interesting to use. TWMG developed online and offline SEO Solutions.

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP

Results

Customers had the chance to express their feedback and claimed the blog was a great hub to comment and view experiences with Expression Sessions. It provided access to some suggestions, which they could use to prepare for their session.

Visit: www.expressionsessions.com.au/blog

Client

Gold Coast Tiling is a tiling company delivering quality tiling services across the whole of the Gold Coast up to South Brisbane and down to the Northern Rivers.

Objectives - Renovating Gold Coast Tiling's Online Presence

With the need to increase sales ten-fold, Gold Coast Tiling needed a major renovation of their website, to reposition the business as a premium tiling company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 of Google for targeted keyword phrases including:

• tilers Gold Coast

• tiling company Gold Coast

• Gold Coast tiling

- 124.8% increase in Organic Search Engine Traffic 

- 16.1% reduction in “bounce” or “back button” rate

- 20.4% increase in Page Views Per Visit

Gold Coast Tiling enjoys an increase of 45.5% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.GoldCoastTiling.com.au

Client

Prestige Framing Gallery is a framing company dedicated to the business of professional, quality custom framing and an excellent, prompt service. We have worked with major businesses, artists and hobbyists in Sydney.

Objectives - Introducing An Online Presence

Prestige Framing Gallery approached The Website Marketing Group to develop a website to reach customers online. They wanted to develop a website that was both innovative and dynamic, but also focused around user friendliness. It was also very important that the site content be easy to update and replicate into a template for any further sites that could be built in the future.

Solutions

To achieve this, we implemented a user friendly Content Management System, which was easily managed by non technical staff at Prestige Framing Gallery. To achieve the goals of the project, we appreciated that we would have to move away from the traditional website model. Focus was a uniquely modern company, operating in uncharted waters, and its online presence had to be similarly progressive. Therefore we used a vibrant, colourful creative that would appeal to people of all ages that would engage visitors to the site in a meaningful dialogue.

Results

By the end of the project, the client was very happy with the resulting website. Not only were they pleased with the visual aesthetic created, but the website proved to be very easy to update internally, especially by non technical staff members.

Visit: www.PrestigeFraming.com.au

Client

Q7 Marine chose Sydney's leading online advertising agency, The Website Marketing Group, to develop and promote their boat brokerage service online.

Objectives - Evolving with the Internet

Q7 Marine's website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Q7 marine evolved, their presence needed to evolve on the internet. Q7 Marine commissioned The Website Marketing Group to better showcase their boats and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Q7 Marine boats. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Q7 Marine boats have never been so accessible.

The new site enables Q7 Marine to manage all content and promote their boats. The New Boats and Pre-Owned sections allows customers take a closer look at the boats available. Other features such as the Weather RSS feed and the Google Maps integration gives it the edge and enhances the online boat browsing experience.

Results

Since the going live, the Q7 marine website has attracted the attention of more than 1,000 visitors across Australia. 

"I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group." - Paul Milletta, Q7 Marine.

Visit: www.Q7Marine.com.au

Client

Visage Clinique is one of the Hill's Premier Medical Centres in Sydney and is offering a complete and comprehensive range of the latest, highly sophisticated, skin cancer treatments and laser & cosmetic surgery.

Title: Hills Medical Centre Sydney | Laser & Skin Treatments, Body Contouring

Objectives

Visage Clinique needed a cosmetic surgery website that is written, organized and developed specifically for search engine positioning and wanted a website that would turn visitors into new consultations and patients.The Website Marketing Group was commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time.

Solutions

The Website Marketing Group analysed Visage Clinique Website, the market place and the competition, and then developed online and offline SEO solutions:

The following process was implemented by The Website Marketing Group to ensure proper

• A website redesign with our seo-friendly custom content management system (CMS)

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 for targeted keyword phrases including:

• cosmetic medical centre castlehill
• skin cancer treatments castlehill
• cosmetic surgery castlehill
• laser surgery castlehill
• laser medicine castlehill
• laser medicine sydney
• skin analysis sydney
• botox treatments castlehill
• fillers and botox castle hill
• body contouring castlehill
• tatto removal castle hill
• cancer removal castle hill

Visit: www.VisageClinique.net.au

Client

Farage is a renowned retailer of suiting, shoes and accessories for men and women, with an enviable heritage which has been developed in 1998. As well as allowing own designes. the company has been inpired by two creative entrepreneurs, Joe and Katy Farage. A gap in the Australian fashion landscape for cutting edge tailoring using the finest European fabrics and styling resulted in their designs to cover sophisticated style based on a heritage of quality and craftsmanship.

Objective

Farage approached TWMG in order to improve their website and make it more user-friendly. Farage intended to improve the quality of their online shipping by assuring to provide all necessary and related information to their customers.

Solutions

TWMG has modified their website to include the necessary links. customers have access to the shipping and Guarantee information. TwMG improved the visual aspect of their website by adding flash concept in order to make it more interesting and guarantee the return of all visitors.

Result

Since customers can have access to all needed information, they can be sure to put their orders online which resulted in greater revenue for Farage.

Client

Qualitex Linen is a 100% Australian owned business that has been in operation for nearly 10 years and is located on the western outskirts of Sydney, NSW. It is a leading national supplier of affordable commercial quality linen to the hospitality, aged care, health care, accommodation and commercial laundry industries.

Objectives - Evolving with the Internet

Qualitex Linen's website and all its functions needed to grow with their business to compliment its years of experience and reputation. As Qualitex Linen evolved, their presence needed to evolve on the internet. Qualitex Linen commissioned The Website Marketing Group to better showcase their products and enable them to provide their customers with a much improved experience on their website.

Solutions

The Website Marketing Group re-designed the website, improving functionality and aesthetics, making it the easiest gateway to Qualitex Linen products. With the clean layout, easy navigation, an up-to-date search facility, and content management system, Qualitex Linen products have never been so accessible.

The new site enables Qualitex Linen to manage all product content and develop incentives and competitions to promote products.

The new website design not only embraces all the quality and sophistication that Qualitex Linen has built over years, but also is also highly effective marketing tool.

Results

Since the going live, the Qualitex Linen website has attracted the attention of more than 8,000 visitors across Australia.

A true believer in value for money – but without compromising quality – Qualitex Linen appreciated the fact that The Website Marketing Group incorporated cutting edge features to allow Qualitex Linen to continue leading the industry not only in the store, but online. 

"I am fortunate to have worked with a company like The Website Marketing Group, which prides itself on its innovation, amazing graphic design and ability to read what the marketplace wants." - Qualitex Linen

Visit: www.qualitexlinen.com.au

Client

My Sweet Cookie is a home grown business specialising in cookies and cakes for special occasions. My Sweet Cookie bakes and sells cakes including: celebration cakes, decorated seasonal cookies, cookie gift boxes, decorated kids cookies, and decorated occasion cookies. 

Objectives

My Sweet Cookie approached The Website Marketing Group to develop a website that could promote their baked goodies online. They wanted to develop a website that was both innovative and dynamic, but also focused around user friendliness. It was also very important that the site content be easy to update and replicate into a template for any further sites that could be built in the future.

Solutions

To achieve this, The Website Marketing Group implemented a user friendly Content Management System, which was easily managed by My Sweet Cookie. We used a vibrant, colourful creative that would appeal to people of all ages that would engage visitors to the site in a meaningful dialogue and designed a website showcasing the company’s full range of baked goodies.

Web Development Technologies: Content Management System, CSS, XHTML, and Java Script.

Results

By the end of the project, My Sweet Cookie was very happy with the resulting website. Not only were they pleased with the visual aesthetic created, but the website proved to be very easy to update internally.

Visit: www.mysweetcookie.com.au

Client

TOPPRO Pty Ltd is a leading consumer electronics company and an industry leader in home entertainment products such as pvrs and set top boxes, with a large number of retailers across Australia.

Objective

TOPPRO has introduced amazing prizes that customers would be able to enter each week. TOPPRO approached TWMG to build a promotion site to fully integrate with a new facebook page. 

Solution

TWMG has developed a stunning promotional website with a full integration of a facebook page. Top TV Recordings was introduced as TOPPRO's facebook page to allow for customers to actively participate in promotions and keep up with the latest at TOPPRO.

Web Development Technologies: Content Management System, XHTML, XML, CSS, PHP.

Result

TOPPRO reported a large number of participants as a result of this site and facebook strategy. Top TV Recordings now has a fan base of 284 people and counting. 

Visit: www.TopTVRecordings.com.au

Client

Winston Hills Herbal & Massage Centre provides a professional and therapeutic approach to your bodies overall wellbeing by using different massage techniques, herbal medicine, vitamins and minerals, nutritional advice and lifestyle awareness to The Hills District in Sydney.

Objectives - Enriching The Online Presence

With the need to increase sales ten-fold, Winston Hills Herbal & Massage Centre needed an SEO-friendly website design to reposition the business as a premium massage centre in the Hills. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

Results

- Appearance on Page 1 of Google for targeted keyword phrases including: 

- 196.8% increase in Organic Search Engine Traffic 

- 12.1% reduction in “bounce” or “back button” rate

- 14.4% increase in Page Views Per Visit

Winston Hills Herbal & Massage Centre enjoys an increase of 45.75% in online sales when compared with sales figures pre and post The Website Marketing Group, Consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Client

Landquip is a family owned & managed supplier of Earthmoving Machinery, Crushing & Screening Equipment, and Construction Attachments – nationwide. Established in 2000, Landquip have built a strong product supply and service network across the country.

Objectives

Landquip approached The Website Marketing Group needing a website which would provide ample amounts of information for their clients and showcase their crushing and screening equipment, earthmoving machinery and earthmoving and construction attachments. They also hoped to showcase all of their services in a way that would be easy for the viewer to understand. Landquip requested for a content management system which would allow them to easily make changes to certain pages on a regular basis.

Solutions

The Website Marketing Group developed a hybrid, cutting-edge solution to re-invent the landquip.com.au website. TWMG designed the website, improving functionality and aesthetics, making it the easiest gateway to landquip earthmoving products. With the clean layout, easy navigation, and content management system.

Web Development Technologies:Content Management System, Flash, XHTML, CSS, XML 

Results

The site has been a phenomenal success, outperforming predicted targets within a few months of its launch. It is currently taking a significant increase in the number of orders as compared to the previous site.

"The Website Marketing Group's commitment and professionalism was key to the deployment of a successful website.” - Landquip.

Visit : www.landquip.com.au

Client

Caraway Central Coast scraps all types of unwanted Cars, junk cars, free car removals, wrecked cars, smashed cars, throughout Sydney Metro areas. They offer cash for scrap cars, specialise in old car removals, car wreckage removal, recycling of old cars and scrap metal recycling.

Objectives

Caraway Central Coast approached The Website Marketing Group to develop an attractive, informational website. They requested to include information on their car removal services, testimonials and clear and effective call to actions.

Solutions

The Website Marketing Group developed a comprehensive website design of a vibrant, attractive look and feel conforming with Caraway Central Coast's branding scheme. The navigational structure makes it both user and SEO friendly. 

The caraway.com.au website is powered by an SEO friendly content management system built by the following technologies: XHTML, XML, CSS, Java Script. 

The website also features sections including Get a Free quote for your car online form, Testimonials and Contact Us with a Google Maps integration to engage the customers making it a highly effective marketing tool. 

To enhance the marketing initiatives, The Website Marketing Group have developed a sound SEO strategy for Caraway Central Coast to boost the influx of visitors and create conversions.   

Results

Caraway Central Coast highlighted an improvement in the number of their customer base tenfold. Additionally, this informative website outperforms Caraway Central Coast's competitors.

Visit: www.caraway.com.au

Client

LJW Solar is a third generation Solar company with over 25 years experience. LJW Solar is highly unique in the solar field with a history in solar installation in Sydney as far back as 1982. Their history includes thousands of successful installations and satisfied customers throughout NSW.

Objectives

As more solar brands surfaced in the last ten years, LJW Solar assigned The Website Marketing Group to revitalize their website. The recent flood of solar companies has diversified the market, with consumers having more choices. LJW's history is the key differentiator from the range of new-to-market solar brands-at the core, shifting their focus from one of the many solar brands to leading the way as the best solar brand. LJW Solar needed their world-class brand to be reflected in their website.

Solutions

LJW Solar’s marketing strategy has a strong online focus with their website at the centre of all their communications. While LJW Solar uses traditional advertising to point customers to their website, their unparalleled visibility in search engines drives the majority of traffic to their site.

The new LJW Solar website clearly and concisely outlines the company’s business, showcases their extensive service offering, and provides facilities to request a comprehensive quote via a secure online quote tool. Facebook, Twitter, YouTube and Blog have been intelligently integrated with the site to enhance the user experience and communicate with LJW Solar on a whole new level.

A complex Content Management System allows administrators at LJW Solar to easily manage all aspects of the site content, including images, text and some coding. As such, the site is regularly updated to maintain the relevance of information displayed on the site and accurate focus on the customer’s needs.

Through The Website Marketing Group’s all-encompassing online marketing strategy, the site features on the first page of Google and keeps customers on the website long enough to make them enquire about the benefits of LJW Solar's services.

Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.

Results

The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting LJW Solar's brand, developing new customer relationships and generating massive interest.

Visit : www.ljwsolar.com.au

Client

Amada Oceania has provided Australian industry with a steady stream of innovative, productivity enhancing sheet metal machines. Amada is a group company of Amada Co,. LTD.(Japan), which is a leading company of the world in sheet metal machines.

Objectives

With the need to evolve with the internet, Amada Oceania commissioned The Website Marketing Group to rejuvenate their website by redesigning the look and feel.

Solutions

The Website Marketing Group developed an innovative solution to re-invent the Amada Oceania website.

The Website Marketing Group created a website redesign with a new concept. The new look and feel of amada.com.au is a return to quality. With the site being the hub for product information and ongoing brand initiatives, it was critical that visitors felt they were engaging with a renowned brand in a very simple and structured manner.

The Website Marketing Group created a search function. Using the search function, visitors can search for products or anything they're looking for on the website. These functionalities are powered by a custom seo friendly content management system (CMS) tailored to meet Amada Oceania's requirements.

The core structure of the site is built with best practice methods: XHTML, XML, CSS, and PHP for an enhanced user experience.

Results

Amada enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign.

Visit: www.amada.com.au

Client:

Oxford Bathrooms are Sydney’s leading Bathroom renovators, established in 1999. They are a family owned business run by two brothers with over 20 years combined building and plumbing experience.

Objectives

As a company, Oxford Bathrooms aims to provide bathroom renovation services and bathroomware. Oxford Bathrooms required their superior reputation to be portrayed online and wanted a website that would service the needs of customers.

Solutions

The Website Marketing Group revolutionised Oxford Bathroom’s online presence by creating an entirely new website with a content management system and design gallery to showcase the company's full range of bathroom designs and superior showroom. The Website Marketing Group incorporated an SEO strategy to complement the redevelopment.

Web Development Technologies: Content Management System, XHTML, CSS, XML, PHP, and SEO.

Results

The site has been a phenomenal success, outperforming predicted targets within a few months of its launch. It is currently taking a significant increase in the number of enquiries as compared to the previous site.

Visit : www.oxfordbathrooms.com.au

Client

Bugs Be Gone has been in operation for more than 20 years in the Sydney region and is a locally owned business started by Gordon Simms.

Objectives

With the need to increase sales ten-fold, Bugs Be Gone needed a major renovation of their website to reposition the business as a premium pest control company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

Thanks to The Website Marketing Group, the Bugs Be Gone website has a very strong online presence combined with an attractive and appealing design. An interactive flash banner showcases the company’s services through rotating professional photographs. The vibrant design and effective use of colours are in line with the company’s strict branding guidelines.

The site utilises the latest technology; with an effective content management system. The full content management system allows site administrations to manage the site’s content internally. The News section on the site enables users to keep up with the Bugs Be Gone and the world of pest control. The Free Quote online form makes it easy for consumers to fill in their details and get a quick quote with ease.

The Website Marketing Group has effectively met the needs of Bugs Be Gone in creating an attractive and user friendly site that dominates Google.

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP.

Results

Since the launch of the Bugs Be Gone website, Bugs Be Gone have highlighted a significant increase in customer awareness and conversions.

Visit: www.bugsbegone.com.au

Client

Express Nursing Agency is an Australian owned agency which prides itself on developing personal relationships with its staff and clients. The nursing agency provides recruitment of nursing staff in Sydney.

Objectives

With the need to increase placements, Express Nursing Agency needed a major renovation of their website, to reposition the business as a premium nursing recruitment agency. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

After comprehensive website, competitor and business analysis and research, The Website Marketing Group implemented an SEO strategy that would achieve Top Search Engine rankings for targeted specific keywords.

This involved:

• Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases 

• Installation of detailed analytical reporting tools to monitor website performance

• Implementation of structural SEO Techniques including a Sitemap.xml submission to Google

• Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages 

• SEO copy writing current on-page content to better target Search Engine spiders

• Using The Website Marketing Group's database of 100 directories developed for inbound link growth 

• Documentation and implementation of recommendations

Results

- Appearance on Page 1 of Google for targeted keyword phrases

- 50.8% increase in Organic Search Engine Traffic 

- 20.5% reduction in “bounce” or “back button” rate

- 25.7% increase in Page Views Per Visit

Express Nursing Agency enjoys an increase of 49.75% in online traffic when compared with sales figures pre and post The Website Marketing Group, consistently ranked in the top three when searched against key terms and significant time savings, freeing up resources to get on with other things in the business.

Visit: www.expressnursing.com.au

Client

NuGlass & Glazing P/L is an Australian owned & operated company with over 21 years experience in aluminium fabrication and glass installation. They have grown into a well established business with a strong commitment in delivering and installing quality glass products to the commercial & non-commercial market.

Objectives

NuGlass & Glazing wanted an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base. The website needed to feature effortless navigation, allowing new and existing customers to understand their overall service offering.

Solutions

The Website Marketing Group created a sleek, modern website enabling customers to browse through their services simply and efficiently while grasping a greater understanding of how the glass installsations work.

The website features an exquisite gallery showcasing window and door installations for commercial offices, shopfronts, universities, restaurants, and many other buildings. The Contact Us page features a Google Maps integration and contact form making it ever so easy for consumers to locate and contact NuGlass & Glazing. The website is powered by an SEO friendly content management system, providing a comfortable and secure gateway for NuGlass & Glazing to update their website content anytime.

Through The Website Marketing Group’s all-encompassing online marketing strategy, the site features on the first page of Google and keeps customers on the website long enough to make them enquire about the benefits of NuGlass & Glazing's services.

Web Development Technologies: Content Management System, Flash, XHTML, CSS, and XML.

Results

The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting NuGlass & Glazing's brand, developing new customer relationships and generating massive interest.

Visit : www.nuglass.com.au

Client

Life Celebration Funerals is an Australian owned family company in Sydney providing funeral services that more accurately reflect the funeral services required by families of today. Their funerals are individually and personally designed to celebrate the life of the family member or loved one, in a way that uplifts and memorialises that precious life.

Objectives

Life Celebration Funerals wanted an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base. The website needed to feature effortless navigation, allowing new and existing customers to understand their overall service offering.

Solutions

The Website Marketing Group created a sleek, modern website enabling customers to browse through their services simply and efficiently while grasping a greater understanding of how the funeral directors work.

The website features a content management system, providing a comfortable and secure gateway for Life Celebration Funerals to update their website content anytime.

Through The Website Marketing Group’s all-encompassing online marketing strategy, the site features on the first page of Google and keeps customers on the website long enough to make them enquire about the benefits of Life Celebration Funerals' services.

Web Development Technologies: Content Management System, Flash, XHTML, CSS, and XML.

Results

The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting Life Celebration Funerals' brand, developing new customer relationships and generating massive interest.

Visit : www.lifecelebrationfunerals.com.au

Client

A Learning Place A Teaching Place currently provides quality In-Class, In-School, Own-School and Virtual Action Learning and In-School, Own-School and Virtual Workshops in the area of Sydney on the following Google Map, with plans to expand across Sydney, NSW and Australia.

Objectives

With the need to increase awareness ten-fold, A Learning Place A Teaching Place needed a major renovation of their website to reposition the business as a premium teaching company. Prior website traffic was marginal and online enquiries were non-existent. The Website Marketing Group were appointed to increase conversions to the highest potential and maximise online yield. 

Solutions

In order to attract more customers and improve their return, The Website Marketing Group have introduced a blog website, which encompasses the brand identity. The website also features YouTube and Facebook integration to further promote the learning experience in the community.

The blog website is powered by an SEO friendly content management system allowing the staff at A Learning Place A Teaching Place to post articles and update content with ease, anywhere, anytime.

Web Development Technologies: Content Management System, XHTML, XML, CSS, and PHP.

Results

Since the launch of the blog website, A Learning Place A Teaching Place have highlighted a significant increase in customer awareness and conversions.

Visit: www.alearningplace.com.au

Client

Caroma Dorf is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.

Objectives - Innovating Caroma Dorf Brands

As more bathroom brands surfaced in the last ten years, Caroma assigned The Website Marketing Group to revitalise their brand websites. The recent flood of bathroom brands has diversified the market, with consumers having more choices. Caroma's history is the key differentiator from the range of new-to-market bathroom brands-at the core, shifting their focus from one of the many bathroom brands to leading the way as the best bathroom brand. Caroma needed their newly developed world-class brands' websites to be promoted in one sleek innovation video.

Solutions

The Website Marketing Group developed a cutting-edge solution to showcase the epic online innovation Caroma Dorf has experienced.

This involved: An innovation video showcasing each brand website that has been redeveloped by The Website Marketing Group: caroma.com.au, mycaroma.com.au, dorf.com.au, starionaust.com.au. clark.com.au, stylus.com.au, and fowler.com.au.  

Technology and graphic design drives this masterpiece: Flash animation and video used for engagement, incorporating links and website designs.

Results

Caroma Dorf enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesigns. The Website Marketing Group continues to provide digital marketing solutions for Caroma Dorf.

Client

Scrap Car Removal Sydney scraps all types of unwanted Cars, junk cars, free car removals, wrecked cars, smashed cars, throughout Sydney Metro areas. They offer cash for scrap cars, specialise in old car removals, car wreckage removal, recycling of old cars and scrap metal recycling.

Objectives

Scrap Car Removal Sydney approached The Website Marketing Group to develop an attractive, informational website. They requested to include information on their car removal services, testimonials and clear and effective call to actions.

Solutions

The Website Marketing Group developed a comprehensive website design of a vibrant, attractive look and feel conforming with Scrap Car Removal Sydney's branding scheme. The navigational structure makes it both user and SEO friendly. 

The sydneyscrapcar.com.au website is powered by an SEO friendly content management system built by the following technologies: XHTML, XML, CSS, Java Script. 

The website also features sections including Get a Free quote for your car online form, Testimonials and Contact Us with a Google Maps integration to engage the customers making it a highly effective marketing tool. 

To enhance the marketing initiatives, The Website Marketing Group have developed a sound SEO strategy for Scrap Car Removal Sydney to boost the influx of visitors and create conversions.   

Results

Scrap Car Removal Sydney highlighted an improvement in the number of their customer base tenfold. Additionally, this informative website outperforms Scrap Car Removal Sydney's competitors.

Visit: www.sydneyscrapcar.com.au

Client

iPower Electrical provides expert electrical services to residents, businesses and heavy industrial customers across Sydney and the greater metropolitan area. They offer a full spectrum of electrical solutions and are committed to electrical safety.

Objectives

iPower Electrical approached The Website Marketing Group to develop an attractive, informational website. They requested to include information on their residential electricians, commercial electricians and industrial electricians offered by them.

Solutions

The Website Marketing Group developed a comprehensive website design with a vast coverage of all related sections to provide a user friendly, knowledgeable website for iPower Electrical.

Delivering the look and feel, The Website Marketing Group provided a sound creative strategy with the following technologies: Content Management System, XHTML, XML, CSS, Java Script. A new website design was created, which was both informational and inviting.

The website also features sections including Free Consultation, Latest News and Testimonials to engage the customers making it a highly effective marketing tool.

Results

iPower Electrical highlighted an improvement in the number of their customer base tenfold. Additionally, this informative website outperforms iPower Electrical's competitors.

Visit: www.ipowerelectrical.com.au

Client

Visage Clinique is one of the Hill's Innovative Cosmetic and Medical Centres in Sydney. Their cosmetic surgeons and beauty therapists perform a variety of procedures and treatments ranging from general medicine to major cosmetic and laser surgery.

Objectives

The Visage clinique challenge was to position the  brand as one of the “BigPlayers” within the industry and to have their  capabilities and globalexperiences stand out from their better known competitors. The goal for this brochure was to create a positioning piece that would put the Visage clinique in the same playing field as other companies such as The facial Rejuvenation Clinic, Sydney Skin Care, Skin Matrix and more. Although the Visage Clinique is castle hill's best beauty and medical centre, many in the industry have been unaware of their presence or have been under the impression that the company was not local.

Solutions

The strategies used to accomplish the objectives were to:

• Determine an overall structure and layout for the text and images, showcasing an overview of company capabilities.

• Illustrate each page layout by hand to create unique imagery and diagrams of processes.

• Select images that capture Visage Clinique’s brand and capabilities.

• Lead a custom photography session with hired models and selected props for additional original imagery that would enhance Visage clinique new positioning within the industry.

• Showcase Visage clinique high level of sophistication, technical know-how and experience to again enhance their positioning, by utilizing high-end printing and binding techniques including: Spot dull varnish, UV coating throughout, and Custom die cut pocket.

Results

The end result showcased a full-color, 8-page brochure that encompassed the company image and qualities of leadership and innovation.

Once the brochure was delivered to its intended audience, the awareness of those unfamiliar with Visage clinique rose significantly. This was determined by an increase in the unaided recognition rating measured from a pre- and post-brochure survey. This positioning brochure has proven to have played a part in the new recognition and awareness of the Visage clinique brand and capabilities.

Additionally, through the use of the selected photography and illustrations, the piece successfully conveyed that Visage clinique is a place to go 1st.