
The Website Marketing Group website development is backed with over 11 years of expertise and has built a reputation as affordable web designers, web developers and SEO professionals in Sydney. From basic web design services to complete ecommerce web application development, our team of website designers and web developers has expertise to effectively establish or enhance your presence online.
At The Website Marketing Group, we provide web design services and solutions that will attract visitors to your website. Unlike other forms of advertising, each day thousands of people are actively seeking online to buy exactly what you sell. Wouldn't you want your customers to find you the same way? And not only that, find an attractive, well-designed website at the end of it?
We are web designers in Sydney that specialises in all forms of web design such as: website design and development, brand design-logo design, search engine optimisation (SEO), domain registration, social networking, content management systems (CMS), etc. We offer our services to businesses in all areas of Sydney, Australia and overseas who are after an easy and cost effective solution to increase their sales leads and maximise the visibility of their products and brands through quality web design.
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The Website Marketing Group offers a variety of web designing services in Sydney ranging from basic website design to complete ecommerce web application development. Our team of website designers & web developers is creative & innovative with ability to turn your ideas into reality. Check out The Website Marketing Group's web design packages covering professional web design to advanced web site development solutions.
Interactive Environments Design | Brand Environment Design | |
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Unified Collateral Design |
Brand Experience Design | |
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Our experienced web developers & website designer can work with you to integrate online web application that offer simple user interfaces. Web applications are business strategies and policies implemented online that your business could benefit from. We offer website development, custom online web applications services in Sydney, Australia.
Marketing Strategy Development | Brand Environment Design | |
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Integrated Technology Services | eBusiness Suite | |
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Our team of online marketing, website promotion and SEO specialists based in Sydney have been successful achieving top rankings in major search engines.
Integrated Marketing Metrics | Campaign Analysis | |
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Performance Optimisation |
Marketing Evaluation | |
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Our user interaction and research solutions offers a wide variety of professional multimedia solutions for all of your needs. We offer complete user interaction strategies, user loyalty, channel marketing, sales promotion and more. We can help you design and create professional, top quality, user interaction and research tools.
User Interaction Strategies | User Loyalty | |
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Channel Marketing | Sales Promotion | |
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Our website design and development process goes through seven stages:
This is where the project is defined. The key tool for doing this is the creative brief. It is the document we go back to if we have questions about the goals or requirements of the project, or if scope creep threatens to interfere.
Once the scope of the project is fully understood a project plan can be developed.
The discovery phase begins with the kick-off meeting in which the project is officially started. This phase largely involves research - into the competitive landscape, into users' needs and goals, and so on.
Various elements of the web site outlined in the Concept phase will likely get amended based on the results of this work.
Content development and #4, Design, actually tend to occur concurrently rather than sequentially. For instance, we need to have a good idea of the information architecture of the site (which is done in the design phase) before we start developing the content.
And, as the content is developed, it will typically impact the IA - adding or taking away pages or (rarely) even sections of a site.
Design begins with the development of the site's information archictecture and the testing of it using prototypes which are usually developed in Photoshop.
This testing phase is critical as it's very easy to make changes here that would be very time-consuming to do later on in the project.
Once we have the web site IA worked out, the actual visual design is done and approved. We try to build in sufficient time for the visual design piece to be as iterative as needed - there's nothing worse than trying to be creative when up against a really tight deadline.
It's really important to get the design approved before starting phase #5, Development. It's much easier to do rework in Photoshop than in HTML, so it really saves time to make sure that the development phase just involves building out the site and no designing 'on-the-fly'.
This phase involves building the site template and then the pages themselves. We like to review the site template before the bulk of the pages are built out to make sure that the coding is up to scratch.
It's not uncommon that some design tweaks get made during this phase, as we're always having ideas about how the site can be improved.
However, if these ideas could cause a material slip in deadlines, they may well get pushed back to a 'phase 2' enhancement. We also like to do more usability testing on the actual site to make sure we haven't missed anything.
And, of course, the site goes through a thorough content and code QA check.
In theory, launch is pretty straight-forward. We launch on any day and make sure that the appropriate IT resources are available for support.
Once we've launched the site, we'll do a complete link check and also check that any applications are working fine.
Once the site is live, we set up a maintenance plan with the client. We'll then do an internal project post-mortem among our team, and later on with the client.
It's really important to do these, so that you can learn from things that went well and things that didn't.
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