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Testimonials

Graphic Design Services

We needed an online invitation for an important industry event with the "wow" factor. Michael and his team exceeded expectations on every level. I highly recommend their work to any business who needs a presence on the web on an online solution.

Julie Chou
Cathay Pacific

Website Development

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square.His business always provides a prompt and professional service.

Brendan Read
Photography Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy Aldea Martinez
Metrix Digital

Web Design, SEO & SEM Services

The Website Marketing Group this is a job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years they are experienced and have great customer service there are not many MDs that will let you call their mobile on a Saturday!.
Once again, great job and bring it on.

BGlen Andrews
Double Click

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group It is always pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Paul Milletta
Car Sales Online

Portal Development

It's been a tricky project and we couldn't have done it without the cooperation of everyone involved and the technical expertise of Costas and the team.

Mark Davis
Sunrice

Website Development - Portal Development

The results have been overwhelming, and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Josh
Caroma Dorf

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The Website Marketing Group's Complete Range of Services including: Web Design, Website Development, Search Engine Optimisation, Search Engine Marketing and more in Sydney!
Search Engine Optimisation SEO-The Website Marketing Group's SEO Solutions Success Pyramid in Sydney

Web Design Glossary - Internet Terms to Help You

Frequently used web site terms explained in plain english. 

 

Alt Tags 

 

Text that is displayed instead of an image if the image is unavailable, or if the image is hovered over with the mouse.

 

  

Autoresponder 

 

An email message which is automatically sent as a response to an email enquiry by a user.

 

 

Bandwidth 

 

The amount of information that can be transferred across an internet connection

 

 

Body 

 

The body section of a web page, in HTML terms. Unlike the Head section, everything in the body is shown on the page.

 

 

Blog 

 

Short for weBLOG, this is a diary of thoughts, regularly updated

 

 

Broken Link Checker 

 

A tool that checks each link on a website to ensure its links, both internal and external are available and still current. That is, when clicked on, they do not receive error messages.

 

 

Browser 

 

The program that displays web sites on your computer. Examples are Microsoft’s Internet Explorer, Netscape, and Mozilla’s Firefox.

 

 

CGI 

 

Common Gateway Interface. A protocol enabling web pages to transfer instructions to a server, via a script placed in an HTML page that completes a series of tasks. Used in web forms for example.

 

 

Cookies 

 

A text message sent from a web server to a browser and then returned by the browser to the server when the user re-visits that site. They are used to identify users and store information between visits, or generate statistics.

 

 

CSS 

 

Cascading Style Sheets are an extension of HTML used for editing. They provide a way to make one change on a web page that automatically changes other pages

 

 

Directory 

 

A website which acts as an index of other sites, in categories. Also refers to a website’s structure

 

 

Domain Name 

 

Web site name. The unique address belonging to your website, eg http://www.how-to-build-web-sites.com, with a file extension for each page

 

 

Download 

 

Users transfer a document or file from your website to their own computers.

 

 

Dynamic 

 

Interactive elements of a site

 

 

eBook  

 

A document, consisting of many pages which can be transferred electronically. It is an electronic book, which can also be printed as a hard copy.

   

 

File 

 

Document or set of instructions

 

 

Frame 

 

A section of a web page inside a frame, which stays the same, while other parts may change as a visitor navigates through the site.

 

 

FTP 

 

Is a standard program used to upload your web site from the program where it was created, to a server.

 

 

GIF 

 

Graphics Interchange Format. An image format used on the web, best for line drawings, logos, icons or banners with a small number of colours.

  

 

Graphic  

 

Is an image or picture used on a web page.

 

 

Head 

 

Only visible in the top section of an HTML page, is information (including metatags) about the page.

 

 

Hits 

 

The number of times a web page is visited

 

 

Host 

 

Stores web pages on its server, to make them available to internet users.

 

 

HTML 

 

Is the language that browsers use to display your site. It uses a set of tags that specify how a page will look – images, font types, instructions, colours etc

 

 

HTTP 

 

Hypertext Transfer Protocol A text based set of rules by which files on the web are transferred from web servers to browsers. The vast majority of web addresses (URLs) are prefixed by http://

 

 

Hub 

 

A website which acts as a hub or directory on one topic, and indexes links to other websites of the same topic

 

 

Hyperlink 

 

See Link on this page

 

 

Image 

 

Is a picture, photograph or graphic used on a web page

 

 

Index 

 

When a search engine searches and catalogues a web site, for later retrieval for keyword searches. Also the name given for a home page of a website.

 

 

Incoming Links 

 

Links pointing to your website from other websites. Also known as Backlinks.

 

 

Java Script 

 

A scripting language that provides a simplified method of applying of applying dynamic effects to a web pages

 

 

JPEG 

 

Joint Photographic Experts Group Format. An image format used on the web, best for photographs or graphics with lots of colours.

 

 

Keywords 

 

Search terms people type into a search engine to find what they are looking for. Essential for search engine optimisation

 

 

Keyword Density 

 

The number of times a keyword or keyword phrase appears on a web page

 

 

Layout 

 

A drawing that shows the general appearance of a web page design, indicating position of text, images, form regions etc.

 

 

Link 

 

A piece of text, or an image, with a URL embedded in it, which takes the user to another location of the same or different web site by clicking on it.

 

 

Link Exchange 

 

A system whereby websites swap links with each other, usually displayed on a dedicated Links Page. Also known as Reciprocal Links.

 

 

Loading 

 

The speed at which a web page loads from the server to the user’s browser.

 

 

Menu 

 

See Navigation bar

 

 

Metatags/span> 

 

HTML codes that reside within the Head section of each web page’s HTML. Metatags are used by search engines to locate information about the website. They generally include the site title, description, keywords, how often to index, language to display etc

 

 

Monitoring 

 

Checking a web site for broken links, uptime, display elements

 

 

Navigation Bar 

 

A set of links that displays the names of different pages on a website eg Home, Contact, Products etc. It can be displayed across the top, down one side, or across the bottom of a web page

 

 

Page Rank 

 

Page Rank (PR) is the importance that Google places on each each web page, decided by its own, secret algorithm. It can be displayed on the Google tool bar, and ranks sites from 0 – 10.

 

 

Pixels 

  

Picture Element, is a single dot of light on a computer screen, and can be displayed in different colours

 

 

PR 

 

see Page Rank

 

 

Reciprocal Link 

 

See Link Exchange

 

 

Resolution 

 

Of monitors, is the number of pixels across and down that will display the size of your web page on a browser’s screen. The most common resolution at present is 800 x 600.

 

 

RSS feeds 

 

Are headlines and news stories, usually from major newspapers, that can be fed onto any web site on any chosen topic

 

 

Screenshot 

 

An image taken of a web page

 

 

Scripts 

 

Sets of instructions to carry out actions or tasks on a web page, written in computer languages such as Perl, CGI, ASP, PHP or Java. Learn how to install scripts.

 

 

Search Engine Optimization 

 

Is a set of strategies used to increase a site’s positioning or ranking in a search engine

 

 

SEO 

 

See Search Engine Optimisation (Optimization)

 

 

Server 

 

The computer storage provided by a web host or web hosting company

 

 

Shopping cart 

 

An order form where shoppers can fill out their details, choose their purchases, pay for them, then check out.

 

 

Site Map 

 

A set of ordered text links on a web site, that shows all of its publicly available pages, in one location.

 

 

Spider 

 

See Index

 

 

SSL 

 

Secure Sockets Layer is an encryption technology used for privacy and security of information

 

 

Stickiness 

 

The length of time a user stays on the same website, whether on the one page, or on different pages

 

 

Subdomain  

 

A separate website, with its own URL, that belongs to a main domain. eg www.subdomain.maindomain.com. Subdomains can have unlimited pages

 

 

Submission 

 

Registering a website’s title and description for inclusion in a search engine, directory or other website

 

 

Submit 

 

See submission

 

 

Text Links 

 

A word or set of words that has a URL embedded behind it. When clicked on, it will take the user to a different part of the same page, a different page of the same web site, or a different web site

 

 

Thumbnail 

 

Is a small picture, image or photograph on a web page, used to make loading of a page faster than a large image would take. It can sometimes be linked to a larger picture on another web page for users if desired.

 

 

Traffic 

 

The number of hits a web site receives

 

 

Upload 

 

Transfer of your website from the program it was located in, to a server

 

 

URL 

 

Uniform Resource Locator is the unique address of every page on the web.eg http://how-to-build-web-sites.com/website_glossary.html

 

 

Web 

 

Short for WWW – world wide web

 

 

Web Page 

 

A published HTML document that forms part of a web site

 

 

Web Safe Colours 

 

Not all browsers can display all colours, but most have a selection of standardised 256 colours available. Using web safe colours ensures your site will be displayed in the colour you intend. If a browser cannot display that clour, it will display a different colour

 

 

Web Site 

 

Or website, is the address, location (on a server) and collection of documents and resources for any set of webpages linked by its main domain name.

 

 

Website Builder 

 

Software or program used to create a web page or web site

 

 

WYSIWYG 

 

Short for ‘What You See Is What You Get’, and refers to a website building program or software where you can see results of actions and changes immediately. An HTML editor works in the background to convert the actions into HTML.

 

 

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