Social Media Marketing Services For Your Business

Convert Facebook, YouTube & Twitter Fans into Customers!

If you have been paying any attention to the marketing trends in the last decade, you may have heard the term 'social media' thrown around. Social media describes the revolution towards media being communicated via social interaction through the employment of digital technologies. It is essentially what the internet is about. Millions of consumers use social media sites everyday to connect and find the resources and products they need. 

It's no longer a matter of "if" social media should be in your business marketing plan but rather "how" can you get the most out of these tactics. 1000s of companies use the power of social media through social networking sites such Facebook, Twitter, LinkedIn, MySpace, & YouTube to drive traffic to their website. Is your own site driving social participation? If not, it should be.

The Website Marketing Group's Social Media strategy provides insights and tools on how to harness the power of social media and apply it to your business. We mix active social media monitoring – measuring buzz around your brand – with proactive social media marketing – driving conversations to your brand. The Website marketing Group's repeat business from top clients shows that we're making good on social media's promise, value and ROI.

Contact us today on 1300 911 772 to get your customers talking about your business!

Social Media in Australia 2011

Social media exploded in Australia in 2009, and steep upward growth trends have continued ever since. In 2009, I compiled my first social media statistics compendium to assist marketers and agencies convince key stakeholders that social media is not a fad and needs to be considered as part of the wider online strategy.

Over the past year a lot has changed in the social space, and thus I have again compiled an updated social media statistics file for some of the major networks and social media sites in Australia, as well as provided some insight on what we should expect from some of the major platforms in 2011.

• Australia’s Social Media Audience is estimated at 9.9 million.

• Social Media vs Search - social media and search traffic is now neck and neck. In the week ending the 16th of January, social media was just .4% behind search as an online category in Australia.

• Brand Interaction - 40% of online Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online.

• Mobile Social Media - 26% of social networkers participated in mobile social networking in the past year. Younger consumers are the most likely to participate in social networking via mobile as 66% of mobile social networkers are under 35 years of age. 

If you're still unsure about whether you need Social Media for your business, here's some questions you can think about.

• Do you want to spread your content and expertise to new audiences?

• Do you want to network with like-minded individuals and companies?

• Do you want to build a community of evangelists?

• Do you want to involve your customers and prospects in co-creation?

• Do you want to automate the process of repurposing content?

• Do you want to reach new audiences in the exact way they choose to communicate?

• Do you want to be seen as a thought leader in your industry?

• Do you want ways to aggregate and filter content so you and your people can digest it?

• Do you want to easily hear literally everything that’s being said online about your brand, products, or industry in real time?

• Do you want to be seen as a trusted source of information? 

If you've answered 'Yes' to some or all of these questions, then you need Social Media for your business. To find out how we can influence consumer behavior, improve organic search ranking results and achieve measurable ROI for your online marketing campaigns, we invite you to dig deeper into The Website Marketing Group's Social Media Packages below and contact us today!

Standard Social Media Marketing Package

The Website Marketing Group’s Standard Social Media Marketing Package is ideal for businesses and individuals who want to get their foot in the door on the Social Web.

What's Included

• Social Media audit & recommendation

• Social Media Websites Account Setup (including Facebook, Twitter, YouTube)

• Add Social Media buttons to your website

• Static Custom Designed Welcome page (Facebook & Twitter)

•  Join Relevant Groups 

Professional Social Media Marketing Package

The Website Marketing Group’s Professional Hosting Package is ideal for businesses and individuals who want to be recognised on the Social Web.

What's Included

• Social Media audit & recommendation

• Social Media Websites Account Setup (including Facebook, Twitter, YouTube)

• Add Social Media buttons to your website

• Static Custom Designed Welcome page (Facebook & Twitter)

• Join Relevant Groups 

• 3 Month Content Engagement & Moderation
 

Ultimate Social Media Marketing Package

The Website Marketing Group’s Professional Hosting Package is ideal for businesses and individuals who want to stand out in the crowd on the Social Web.

What's Included

• Social Media audit & recommendation

   

• Social Media Websites Account Setup (including Facebook, Twitter, YouTube)

• Add Social Media buttons to your website

• Advanced Custom Designed Welcome page (Facebook & Twitter)

• Join Relevant Groups 

• 12 month content engagement & moderation

Social Media Optimisation

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be equally catastrophic. Therefore, there’s a strong need for social media optimization, especially for small businesses. This is where The Website Marketing Group come into play. We have optimised hundreds of social media pages for our clients. It's all about optimising to cast a wider net with Social Media. 

What is Social Media Optimization?

As the name itself suggests, social media optimization is the process of adopting the right mix and match of social media for your business. The first and foremost challenge for a business is to change their mindset and be flexible towards embracing social media. To change is difficult, but not to change is fatal. Most small business owners are worried that they just don’t have the required resources – time as well as staff to venture into social media.

Be it using a Facebook page or a Twitter feed to promote your business or using LinkedIn in order to build professional contacts, there is no “One size fits all” approach when it comes to social media optimization.

Right Strategy + Research + Right Execution

While social media adoption is no rocket science, it’s not child’s play either. A business needs to have a well-planned strategy on how to use social media for its needs. The stakes are high as a business usually has no margin for error. You need to commission the right people to do implement your social media optimisation. This is where we come in. We have vast experience in optimisation of Facebook Pages, Twitter Accounts, YouTube videos and more! We conduct comprehensive research of how your competitors are making the most out of social media and challenge them head-on. 

What works for your business?

Social media offers a wide gamut of services – be it blogs, micro-blogging networks like Twitter, pure social networks such as Facebook & Myspace, professional networks such as LinkedIn, social bookmarking services such as Digg & Delicious, blogs and wikis and a plethora of other tools. What works perfectly for some other small business may be a perfect recipe for disaster in your case and vice-versa, so we employ the a strategy that works for your business.

Many businesses overdo it because its’ FREE!

All good things in this world are free and so is social media. Unfortunate as it is, most people have a tendency to exploit the ‘free’ aspect to its limits. Social media offers immense power to your business and that too without any substantial costs; therefore it’s hardly surprising that many businesses goof-up by being pushy and overselling things using social media. Our advice is to leave this task to us. Let the experts do the work and get it right the 1st time.