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What's New
The Website Marketing Group receiving the Sydney Business Award
Our MD Michael receiving the Sydney Business Award.
A visit to the Google Sydney Office with a major client
A visit to the Google Sydney Office with a major client.

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Testimonials

Web Portal Development

A job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years. They are experienced and have great customer service. There are not many MDs that will let you call their mobile on a Saturday! Once again, great job and bring it on.

Josh - Marketing Dept
Caroma Dorf

Web Development & Marketing

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square. His business always provides a prompt and professional service.

Brendan - Photographer
Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy - Managing Director
Metrix Digital

Website Development & SEO

Thank you for the new website. Our clients really like the new design and the menu structure is much more clear than the old one.

Jonathan - Managing Director
Carnegie Financial Services

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years. None have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group. It is always a pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Sarah - Marketing Dept
Farage

Website Development & EDM

It’s been a tricky project and we couldn’t have done it without the cooperation of everyone involved and the technical expertise of Shailendra and Michael and the team.

Scott - Marketing Manager
Traders Institute

Web Development & Branding

The results have been overwhelming and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Paul - Managing Director
Sydney's Best Pool Services

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Internet Affiliate Marketing Sydney

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

 

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

 

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

 

Affiliate marketing-using one website to drive traffic to another-is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies all the big players Google Yahoo etc have affiliates that are making money promoting thier products and services its just a like a commission only sales force.

 

 

Affiliates: Commission, Product + Brand Most Important


The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from Affiliate Benchmarks, the affiliate research division of NET exponent.

 

 

Affiliate programmes
 

In addition to these three factors, the report also finds that morethan two-thirds (68%) of affiliate respondents say the affiliate technology also plays a role in helping them decide whether to join a particular program.

 

 

affiliate programmes

 

 

The top three technologies cited in the survey by affiliates are Commission Junction, LinkShare and Google Affilliate Network. Custom landing pages and a product feed via the affiliate technology are among the most valuable technology offerings for affiliates when promoting an affiliate program.

The report, which is free until Dec. 12, 2008, details findings from afirst-of-its-kind survey that collected information about affiliates’ experiences in the affiliate marketing space, and was designed to help develop and evaluate marketing best practices for affiliates.

 

Additional survey findings:

 

  • Nearly half (44%) of affiliates have joined between 1 and 25 affiliate programs.
  • Most affiliates say that a low percentage of programs generated orders in the month prior to the survey.
  • An overwhelming majority of affiliates want to be reached by email at their personal email address, especially with regard to commission changes.
  • Search engine optimization (SEO) is among the most popular ways affiliates drive traffic to their sites.
  • Electronics and Books and Magazines are two of the top advertiser types that generate strong revenue to affiliate websites, though one-third of affiliates do not know their conversion rates for specific advertiser types.

“We were hoping to uncover practical information about affiliates and their experiences by conducting this survey, and we were not disappointed,” said Chris Kramer, media director and co-founder at NET exponent. “We definitely feel like members of the affiliate community will be able to use this information to their benefit and that we’ve been able to give back to the industry by coordinating this survey and contributing to the effort to continually learn more about affiliate marketing, as well as develop and reinforce marketing best practices.”

 

About the survey: The survey, which included 450 responses, was conducted earlier this year. It included 23 questions about topics such as experiences with different types of ad performance, site visitor demographics, technology and communication preferences, reasons for joining an affiliate program, experiences with emerging technology, and more. Affiliate Benchmarks and NET exponent publicized the survey by directly contacting known affiliates, publishing a press release, and promoting the survey on websites and blogs.


 

 

 

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