Welcome New Clients This Week

Arthur Murray Dance School

Website Development

Michel's Patisserie

Website Development
Loyalty Program
iPad Development

Cathay Pacific

Digital Marketing
Creative EDM

Accenture

Creative EDM
Digital Marketing

Sids And Kids NSW

Digital Marketing
EDM Campaign

Chamberlain

Website Development
Digital Strategy
EDM Campaign

Wall Street Travel

Website Development and SEO

Wiseberry Real Estate

Website Development

Our Live Office Cam

Our Programming Room

What's New

The Website Marketing Group receiving the Sydney Business Award

Our MD Michael receiving the Sydney Business Award.

A visit to the Google Sydney Office with a major client.

Connect with The Website Marketing Group on Twitter, Facebook, LinkedIn and our Blog.

Here are ten reasons why you should work with The Website Marketing Group.

Our Services At A Glance

Web Solution Provider of strategic, digital marketing and technology services.

Our expertise includes:

* Web Design
* Website Development
* Software Development
* Smartphone Application Development
* Search Engine Marketing
* Search Engine Optimization-SEO
* Pay Per Click Advertising
* Email Marketing
* Social Media Marketing
* Graphic Design
* Corporate Branding
* Printing Services
* Website & Email Hosting

The verticals we work in:

* Automotive-Websites
* Business To Business-Websites
* Consumer Goods-Websites
* Education-Websites
* Entertainment-Websites
* Financial Services-Websites
* Food & Beverage-Websites
* Hardware & Electronics-Websites
* Health & Fitness -Websites
* Politics / Public Issues-Websites
* Real Estate-Websites
* Retail Stores & Services-Websites
* Software services-Websites
* Telecommunications-Websites
* Travel-Websites
* Web Media-Websites
* Other Websites

Testimonials

Web Portal Development

A job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years. They are experienced and have great customer service. There are not many MDs that will let you call their mobile on a Saturday! Once again, great job and bring it on.

Josh - Marketing Dept
Caroma Dorf

Web Development & Marketing

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square. His business always provides a prompt and professional service.

Brendan - Photographer
Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy - Managing Director
Metrix Digital

Website Development & SEO

Thank you for the new website. Our clients really like the new design and the menu structure is much more clear than the old one.

Jonathan - Managing Director
Carnegie Financial Services

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years. None have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group. It is always a pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Sarah - Marketing Dept
Farage

Website Development & EDM

It’s been a tricky project and we couldn’t have done it without the cooperation of everyone involved and the technical expertise of Shailendra and Michael and the team.

Scott - Marketing Manager
Traders Institute

Web Development & Branding

The results have been overwhelming and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Paul - Managing Director
Sydney's Best Pool Services

Join TWMG on Facebook to keep up with the latest on the Web

Display Advertising- Google launches the DoubleClick Ad Exchange

Advertising has never been easier with Google Adsense and Google Adwords. These are Google's billion dollar advertising products. This is the deal. Highly targeted text ads appear on Google search and third party websites. Then Advertisers buy ads based on keywords, with more popular keywords are more expensive per click and the less popular terms are cheaper. However, this ad model is only applied to text ads, not banner or display ads.

But 2009 sees Google's launch of a revolutionary way of display advertising.

It's called the DoubleClick Ad Exchange. And $3.1 Billion worth.

The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. The Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.

The Google Announcement:

“We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.

These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”

Who participates in the Ad Exchange?

The large online publishers (sellers)—websites like portals, entertainment sites and news sites

Ad networks and agency holding companies that operate networks (buyers)—companies that connect web sites with advertisers.

As an individual investor, you can buy and sell shares on the stock exchange through an online broker.

Advertisers who use other participating ad networks can get the benefits of the Ad Exchange.

The Benefits

Sellers in the Ad Exchange:

Can make the most money for their ad space, every time a page on their site loads with an ad (called an “impression”). In the past, too many sellers had inventory unsold or sold for a price below its potential market value.

Get access to many more advertisers, while still being able to control who can advertise on their site.

Benefit from simplified reporting and payments—a single exchange manages it all.

Buyers in the Ad Exchange:

Get access to many more websites and more ad space.

Can use technology that allows them to bid for ad space in real time, depending on how much they value a particular ad impression.

Have more controls over where their ads run and don’t run.

Google AdWordsTM advertisers:

Have easy access to the websites in the Ad Exchange, as well as all the existing websites in the Google Content Network—all through their AdWords interface.

Google AdSenseTM publishers:

Have their ad space available to certified ad networks in the Ad Exchange. This means more quality display advertisers competing for their ad space and higher returns. AdSense publishers get the benefit of this through their AdSense interface, without having to log in to the Ad Exchange itself.