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The website Marketing Group
Our MD Michael receiving the Sydney Business Award.
A visit to the Google Sydney Office with a major client
A visit to the Google Sydney Office with a major client.
Testimonials

Graphic Design Services

We needed an online invitation for an important industry event with the "wow" factor. Michael and his team exceeded expectations on every level. I highly recommend their work to any business who needs a presence on the web on an online solution.

Julie Chou
Cathay Pacific

Website Development

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square.His business always provides a prompt and professional service.

Brendan Read
Photography Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy Aldea Martinez
Metrix Digital

Web Design, SEO & SEM Services

The Website Marketing Group this is a job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years they are experienced and have great customer service there are not many MDs that will let you call their mobile on a Saturday!.
Once again, great job and bring it on.

BGlen Andrews
Double Click

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group It is always pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Paul Milletta
Car Sales Online

Portal Development

It's been a tricky project and we couldn't have done it without the cooperation of everyone involved and the technical expertise of Costas and the team.

Mark Davis
Sunrice

Website Development - Portal Development

The results have been overwhelming, and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Josh
Caroma Dorf

Let's meet for coffee. We would love to hear from you
 
The Website Marketing Group's Complete Range of Services including: Web Design, Website Development, Search Engine Optimisation, Search Engine Marketing and more in Sydney!
Search Engine Optimisation SEO-The Website Marketing Group's SEO Solutions Success Pyramid in Sydney

Google AdWords

Google AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.Site targeted advertisements.

 

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

 

 

Website-Promotion-Services-Google-AdWords-Sydney

 

 

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

 

The minimum CPM you can set on a Site-Targeted campaign is 25 cents.

 

Google AdWords distribution

 

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

 

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

 

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

 

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

  

We can impliment Google Awords into an Online Marketing campaign for you.  

  

CLICK HERE to contact The Website Marketing Group and make an enquiry

CLICK HERE to get a FREE INSTANT ONLINE QUOTE for your website project.

   

Web Award 2008
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