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What's New
The Website Marketing Group receiving the Sydney Business Award
Our MD Michael receiving the Sydney Business Award.
A visit to the Google Sydney Office with a major client
A visit to the Google Sydney Office with a major client.

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Here are ten reasons why you should work with The Website Marketing Group.

Testimonials

Web Portal Development

A job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years. They are experienced and have great customer service. There are not many MDs that will let you call their mobile on a Saturday! Once again, great job and bring it on.

Josh - Marketing Dept
Caroma Dorf

Web Development & Marketing

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square. His business always provides a prompt and professional service.

Brendan - Photographer
Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy - Managing Director
Metrix Digital

Website Development & SEO

Thank you for the new website. Our clients really like the new design and the menu structure is much more clear than the old one.

Jonathan - Managing Director
Carnegie Financial Services

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years. None have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group. It is always a pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Sarah - Marketing Dept
Farage

Website Development & EDM

It’s been a tricky project and we couldn’t have done it without the cooperation of everyone involved and the technical expertise of Shailendra and Michael and the team.

Scott - Marketing Manager
Traders Institute

Web Development & Branding

The results have been overwhelming and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Paul - Managing Director
Sydney's Best Pool Services

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Google AdWords

Google AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.Site targeted advertisements.

 

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

 

 

Website-Promotion-Services-Google-AdWords-Sydney

 

 

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

 

The minimum CPM you can set on a Site-Targeted campaign is 25 cents.

 

Google AdWords distribution

 

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

 

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

 

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

 

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

  


 Google Adwords

Promote your business on Google


You can display your advertisements on Google, regardless of your budget. You can pay only if people click your ads.


How Google Adwords Works


 

  • You create advertisements and select keywords, which are words or phrases related to your business
  • When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
  • People can click your ad to make a purchase or learn more about you. You don't even require a web page to get started – Google will help you create one for free. It's that easy!

 


How to reach more customers


 

  • Increase your reach through the Display Network:With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
  • Target the right user in the right context:Using your keywords, Google's contextual targeting technology can automatically match your ads to web pages in our Display Network that are most related to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
  • Measure and optimize your results:With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more forcefully and low-value placements that require content optimization or exclusion.

 


Google Adwords Costs


Worried about costs? Don't worry – AdWords puts you in complete control of your spending.


There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.Google AdWords provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.You're charged only if someone clicks your ad, not when your ad is displayed.


For Local Business


local business                                      

 

  • Targeting Local and Regional CustomersSet your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world.
  • Local Advertisements:Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.com and Google Maps.

 

Benefits of Google AdWords


  • Target more users for your business: Advertise to people searching on Google and advertising network
  • Reach people actively looking for information about your products and services online
  • Simply control costs - pay only when people click on your ad


We can implement Google Adwords into an Online Marketing campaign for you.Contact Us today 


 

 


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