The player will show in this paragraph
Graphic Design Services
We needed an online invitation
for an important industry event
with the "wow" factor.
Michael and his team exceeded
expectations on every level.
I highly recommend their work
to any business who needs a
presence on the web on an online solution.
Website Development
Michael is a dynamic and
personable businessman
who is generous with his
knowledge. He is very willing
to have a go and always thinks
outside the square.His business
always provides a prompt and
professional service.
Online Marketing Sydney
Michael is an excellent digital pioneer,
being one of the original founders of the
Australian internet industry. He has a strong
work ethic and is able to inspire his team
through commitment to excellence.
It was pleasure to work alongside a great leader.
Web Design, SEO & SEM Services
The Website Marketing Group this is a job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years they are experienced and have great customer service there are not many MDs that will let you call their mobile on a Saturday!.
Once again, great job and bring it on.
Website Development Sydney
I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group It is always pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.
Portal Development
It's been a tricky project and we couldn't have done it without the cooperation of everyone involved and the technical expertise of Costas and the team.
Website Development - Portal Development
The results have been overwhelming, and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.
Our Services at a glance
Web Solution Provider of strategic, digital marketing and technology services
Our expertise includes:
* Web Design
* Website Development
* Website Marketing
* Search Engine Marketing
* Search Engine Optimization-SEO
* Pay Per Click Advertising
* Email Marketing
* Social Media Marketing
* Graphic Design
* Corporate Branding
* Printing Services
* Website & Email Hosting
The verticals we work in:
* Automotive-Websites
* Business To Business-Websites
* Consumer Goods-Websites
* Education-Websites
* Entertainment-Websites
* Financial Services-Websites
* Food & Beverage-Websites
* Hardware & Electronics-Websites
* Health & Fitness -Websites
* Politics / Public Issues-Websites
* Real Estate-Websites
* Retail Stores & Services-Websites
* Software services-Websites
* Telecommunications-Websites
* Travel-Websites
* Web Media-Websites
* Other Websites
 |
 |
Most people think about website statistics and their heads start to swim in a sea of numbers, charts, hits and views. This is a shame, as analysing statistics can reveal an enormous amount of information about how people use your website.
Usually driven by a program you can download, an online version of this program or more commonly offered by your hosting provider, website statistics track visitors, page views, hits and other information through your website log files. A log file is a copy of certain activities on your website and can be analysed to glean information.
Below are some of the more common terms you may encounter during website analysis;
Visitors, as the name suggests, is the amount of traffic you have to your website. If ten people ‘visit' your website in one day then you will have ten visitors show up in your stats.
Page views are the 'web pages' that are viewed by visitors to your website. If 1 visitor went to 5 pages you would have
Visitors = 1
Page Views = 5
Hits are described as a request from your server. This means that every time someone downloads a webpage, image or file, this is classified as a ‘hit'. Therefore, you could have ten visitors to your website who each visit three WebPages pages and download five images.
Visitors = 10
Hits = 50
(Note - Some ruthless marketers can dupe unsuspecting clients by talking about hits on their websites. Remember, hits are not indicative of the number of visitors to your site.)
This is the page that a visitor enters your website. Most of the time this page is your home page however, you will often be surprised at the pages that are marked as entry pages. A person bookmarking a particular page on your site or search engines bringing up results other than your homepage is a common cause for pages other than your homepage to show up as entry pages.
This is the page where a visitor leaves. If you notice that people are leaving on one particular page, it may be worthwhile looking at that page and seeing if there is some way to improve it or keep people clicking through your site.
These are some of the more common terms you are likely to come across during website analysis. Having data at your access is one thing, but what you really want to know is probably how can you make your website better by using the information gathered in statistics?
Look at your visits for the week and month. Map out the times when you get the most visitors on your website and try to have any promotional material available at these times. This way, more people will see your offer.
Find out what pages are the most popular on your website and why. You may be surprised to find out what people are looking at. (Note - iSmart Poll is a great way to find out what visitors like about your site).
Find out what downloads are the most popular and make these the most accessible. If you have many downloadable documents on the one page (downloads page, media release page etc) track which ones are the most popular and put these at the top. It is no use making your customers scroll through reams of information for the most popular documents; these should be easy to locate.
This is useful to see if people are actually reading or surfing your website. If the time spent per visit is 10 seconds and most of your visitors are finding you through search engines, you may want to look at your listing and how your site is being described. It may be a case that your site is not relevant to a particular search keyword and people leave as soon as they get there. Likewise, do not get too excited if people are looking at your site for a very long time. Many people leave web-browsers open for long periods in between working on emails, in Word etc. (Particularly during 9am-5pm working hours).
This feature shows URLs requested by your visitors that resulted in an error. This is a very handy tool to make sure your website is ‘healthy' and does not contain broken links.
It is always good to find out what browser visitors are using to look at your website. This way you can optimise your website for the most commonly used browsers of your customer base.
This will tell you if visitors come to your website via a link from an external website. This is handy if you have your website link on multiple external websites, as it shows how much traffic is generated by these sites.
This tells you what search engines are used to find your website. This information is essential if you are relying on traffic from search engines. The information shown in this report will tell you how many visitors each search engine generated and which ones are the most popular. This will help in ongoing search engine marketing strategies as you can work on generating better listing on the search engines that bring in the most visitors.
This is one of the most important aspect of website statistics. It allows you to see what keyword terms visitors are using to find your website. This is important as you may be referencing ‘apples' but your visitor is looking for ‘red delicious'. They are still both apples but if ‘red delicious' is typed into a search engine, visitors will not find your site. To keep your site up to date, it is a good idea to get the keywords from your stats package and add them to your website metadata as often as possible.
This gives you a good general understanding of website statistics and how they can be used to improve your website. Remember that today's consumers expect websites to be ever evolving and easy to use and extract information, so spending some time looking at how they use it is used will prove invaluable.
If you would like further information on how to improve your website using statistics, please feel free to contact The Website Marketing Group.
