TWMG Launches New Website for Mr. Fothergills NZ
Monday, 10 August 2015
The Website Marketing Group recently completed a website development project for the New Zealand branch of the globally renowned seeds supplier Mr. Fothergill’s. The new website has since launched, ushering in a stronger, more visible, more modern brand for the gardening industry leader.
Mr. Fothergill's was founded in 1978 and has been selling to international markets for many decades now. As their New Zealand branch continues to gain more customers and gear for bigger growth, they decided to embark on the project of finally building a website to serve their customers and would-be buyers.
Among the numerous digital agencies in Australia today, Mr. Fothergill's NZ chose TWMG to handle the entire project. TWMG developed a website development plan for Mr. Fothergill's NZ that aims to build not just an attractive website, but also one that highlights the company’s expertise and experience in their niche.
The result is a vibrant, informative and easy-to-use website that focuses on the needs and interests of the seed gardening community. The website presented relevant information through a clean and organised layout and intuitive functionalities. The fresh visual theme made the site even more engaging and worth visiting again and again.
As with most TWMG-made websites, the new Mr. Fothergill's NZ website received the total solutions approach. This means that aside from the effective combination of form and content, the site is also equipped with a solid SEO strategy to make it even more visible to the business’s target market. The result is a website that gets the love of both humans and search engines.
Meanwhile, to help Mr. Fothergill's NZ with managing their new website, TWMG also built a content management system (CMS) that allows them to upload, edit, update, delete and basically manage the site’s content through simple click-and-drag features. The CMS solution offered significant time and cost savings to the Mr. Fothergill's NZ team.
“We loved working with the Mr. Fothergill's NZ website because we sometimes see digital strategy as an act of gardening. You start with a good seed (which is your strategy and execution). Then, you continue to work on, nurture and take care of your assets. Eventually, you’ll see growth and enjoy the fruits of your investment,” said Michael Doyle, MD of TWMG.