Amber Tiles chooses TWMG as Strategic Digital Partner
Monday, 1 June 2015
It’s another win for TWMG as one of the leading digital agencies in Sydney takes charge in a major digital project for Amber Tiles.
The Website Marketing Group has been tapped to embark on a major website redevelopment project for Amber Tiles Group Australia, one of the most preeminent companies in the tiling industry.
Amber Tiles handed the website redevelopment business to TWMG as a major move in their digital revitalisation strategy. Their requirement is to have their existing website rebuilt to enhance its functionality and improve the usability of its content management system.
Some of the major functionalities that the new website will be showcasing include a more engaging blog, social media widgets to increase audience engagement, an advanced search functionality, and a members-only content area.
The rebuild will also focus on creating a more effective content architecture for the major pages of the website, including the inspiration and products pages, store locator, product visualiser, advice & services, news & offers, career opportunities and more. Social media & sharing features will also be installed.
In addition to the website redesign, TWMG is also building a digital asset management (DAM) system for Amber Tiles. The DAM system is engineered to enable Amber Tiles to control, organise and access all their digital assets from a central repository. The result is a streamlined digital process, effective communication across all channels with the Amber Tiles team, as well as significant savings in time, money and other business resources.
The website development and DAM system project aims to provide Amber Tiles a brand uplift and a boost in their internal digital campaign processes. With a more powerful website and an enhanced internal workflow, TWMG expects Amber Tiles to accelerate their digital strategy and make it a stronger player in today’s highly competitive market.
“We're delighted to be working with Australia's iconic brands; providing them with new, innovative digital assets to better connect them internally and to the greater audience they serve,” Doyle said.
About Amber Tiles
With almost 40 years' experience in the business, Amber has the expertise and industry knowledge to meet service expectations and provide the latest innovative trends from Australia and overseas. Amber Tiles stocks a wide range of floor tiles, wall tiles, bathroom tiles, natural stone floors, stone pavers, outdoor tiles and pool pavers with matching bullnoses and accessories to meet any indoor or outdoor requirement.