TWMG at ad:tech Australia 2014
Wednesday, 19 March 2014
Australia’s #1 Digital Marketing, Media, Advertising And Social Media Conference And Exhibition in Australia!
TWMG were proud and excited to have exhibited again at ad:tech Australia on March 18th and 19th at the Sydney Hilton Hotel and have the opportunity to connect with new and existing partners.
As a platinum sponsor, we were delighted that ad:tech returned with a new and improved program that’s been 100% crowd sourced by industry for industry. Featuring keynotes and panel sessions from some of the world’s most famous brands - and some of Australia’s most influential success stories - the entire 2014 program has been designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use.
"Some great insights from some great speakers about where the digital media industry is at and what the future holds. Special thanks to the ad:tech team for organising such a successful event!" - Michael Doyle
Apart from exhibiting at the digital marketing event of the year, we were also engaged to redevelop the adtechaustralia.com website into an innovative, responsive platform for users to find out information, register for the event, and keep up-to-date with new speakers via newsletters.
The website is custom-built with a ticket booking system, live feed and social media integration making it a dynamic platform for the ad:tech exhibitions. We made sure that the website looked awesome on all the major smartphones and tablets. Our team worked tirelessly enhancing the functionality and load speed of the mobile interface, making it a "walk in the park" user experience. On top of all of that, the website is also SEO friendly with great 1st page presence on Google.
As a solution to boost awareness, The Website Marketing Group also launched a two month Google AdWords campaign on the Search and Display Networks with Remarketing leading up to the event. The campaigns were successful with a 200% increase in traffic and conversions.
"The TWMG team are a great bunch to work with. We were blown away by their efforts with the website and SEM work. The results spoke for themselves! We look forward to working with TWMG again for our next digital marketing project." - the ad:tech team.
Check out the website: www.adtechaustralia.com.