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What's New
The Website Marketing Group receiving the Sydney Business Award
Our MD Michael receiving the Sydney Business Award.
A visit to the Google Sydney Office with a major client
A visit to the Google Sydney Office with a major client.

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Here are ten reasons why you should work with The Website Marketing Group.

Testimonials

Web Portal Development

A job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years. They are experienced and have great customer service. There are not many MDs that will let you call their mobile on a Saturday! Once again, great job and bring it on.

Josh - Marketing Dept
Caroma Dorf

Web Development & Marketing

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square. His business always provides a prompt and professional service.

Brendan - Photographer
Australian Photographer of the Year 2007

Online Marketing Sydney

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy - Managing Director
Metrix Digital

Website Development & SEO

Thank you for the new website. Our clients really like the new design and the menu structure is much more clear than the old one.

Jonathan - Managing Director
Carnegie Financial Services

Website Development Sydney

I have dealt with many web design agencies in Sydney over the years. None have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group. It is always a pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Sarah - Marketing Dept
Farage

Website Development & EDM

It’s been a tricky project and we couldn’t have done it without the cooperation of everyone involved and the technical expertise of Shailendra and Michael and the team.

Scott - Marketing Manager
Traders Institute

Web Development & Branding

The results have been overwhelming and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Paul - Managing Director
Sydney's Best Pool Services

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An Enterprise Web Analytics Solution For Your Website

Analyse Your Website Traffic & Marketing with Google Analytics

 
With billions of websites being built everyday, the business community have been asking questions, 'Where did visitors to my website come from?' What are visitors doing on my website? Why did visitors complete/ not complete the desired goals on my website? The where and what are the questions that can be answered with the help of web analytics. Google Analytics is the best web analytics solution, which helps businesses understand visitors' behavior on their websites and help answer fundamental questions.
 
 

What is Google Analytics?

 

Google Analytics is fast becoming an enterprise web analytics solution that can give business rich insights into your web traffic and web marketing effectiveness. Google Analytics is popular because it is powerful, flexible and offers many easy-to-use features for analysts. Google Analytics lets you undertake better analysis of your websites data in an entirely fresh and easy way. By using The Website Marketing Group’s Google analytics consulting services, you are more prepared to write better-targeted AdWords Ads, strengthen your overall marketing initiatives and create better converting websites with Website Optimiser testing.

 
  

Why do I need Google Analytics?

 

  • The value of Google Analytics data is undeniable
  • Enterprises that commit to analytics get competitive advantage
  • Expert analysts drive action via insight 


 
 
 

 

Features

 

Google Analytics offers the following features and we offer the consulting services you need to get the most out of the following:
 
 

Advertising ROI

 

 

  • Goals: Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define. 

  

  • Complete campaign tracking capabilities: Track email campaigns, banner ads, offline ads and more.

 

  • Integrated with Adwords and AdSense : Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue. 

 

  • Ecommerce reporting: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources. 

 

   

Cross Channel and Multimedia Tracking

 

  • Mobile Tracking: Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones. 

  

  • Internal Site Search: Understand visitor intent, find out what your customers are really looking for and speed up time to conversion. 

   

  • Benchmarking: Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

  

  • Flash, video and social network application tracking: Track usage of your Ajax, Flash, social networking and Web 2.0 applications.

 

 

Customised Reporting

 

  • Advanced Segmentation: Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. 

 

  • Custom Reports: Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it. 

  

  • Dashboards: No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others. 

   

  • Advanced Analysis Tools: Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.

 

  • Analytics Intelligence: Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

 

  • Custom Variables: Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.

 

  • Data Export: Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files. 

 

 

Sharing and Communicating

 

  • Email reports: Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share. 

 

  • Sophisticated administrator and user controls: Control how sensitive data is shared and which reports are available to users on your account. 

 

  

Visualizing Data  

 
  • Motion Charts: Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch video.

 

  • Geo Targeting: Identify your most lucrative geographic markets. 

  

  • Funnels: Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.

 

  • Spark lines: Thumbnail size graphics save you clicks and summarize the data in your report.

  

  • Score cards: See summary metrics in the context of historical or site average data.

 

     

 




Our Google Analytics Services

 

We have the experience and expertise to help companies:

  

  • Properly install and configure Google Analytics accounts 
  • Track multiple websites under the same profile/account
  • Create proper profiles for different marketing purposes
  • Use advanced segmentation features
  • Define website goals

 

 

Advantages of our web analytics services:

 

  • Focus on the improving the objectives of your website and business
  • Provide actionable recommendations helping achieve your website and business objectives
  • We'll help you maximize your Return on Investment (ROI) of various marketing campaigns (email, referrals, pay per click and others)
  • We don't look just at your web analytics data, but actually analyze your web site for problems and provide recommendations for a better user experience 

 

 

 

Web Award 2008
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