Impressive Email Marketing Services For Your Business

Stylish Email Design, Database Uploads, Campaign Set Ups

Email marketing allows you to deliver your website or product directly into your customers in-box. It's proactive, measurable and continues to out performs print, radio and television. With the right service you will know how your marketing is working in real time and be able to adjust it on the fly to improve your results. 

A targeted email blast is direct marketing at its best. The benefits of email marketing stand the test of time. You can sell more products and keep your brand in front of your customers; Make repeat sales quicker as customers order there and then from your email; Generate more referrals as customers pass your 'specials' to others; Increase productivity as sending your message to 10 or 10 thousand people takes the same time; Hugely reduce your marketing costs as you reduce the need to print brochures and flyers and more!

The Website Marketing Group provides stylish email design powered by a comprehensive e-marketing tool that delivers a powerful email campaign. But more importantly, it provides small and medium business with the ability to manage customer relationships online from anywhere. 

To find out how we can create new business leads, achieve measurable ROI and create long-term success from your email marketing campaigns, we invite you to dig deeper into The Website Marketing Group's Email Marketing Packages. 

Contact us today on 1300 911 772 to get started on your email campaign!

Standard Email Marketing Package

The Website Marketing Group’s Standard Standard Email Marketing Package is a Do-it-yourself marketing campaign

What's Included

• 1 email template ready for content to be added

• Your first campaign/e-newsletter

• No change of your campaign

• Copywriting and content recommendations

• Contact database upload and account set up

Professional Email Marketing Package

The Website Marketing Group’s Professional Email Marketing Package is ideal for businesses and individuals that require quarterly email marketing campaigns.

What's Included

• 1 email template ready for content to be added

• 4 content revisions of your template for quarterly campaigns

• Copywriting and content recommendations

• Contact database upload and account set up
 

Ultimate Email Marketing Package

The Website Marketing Group’s Ultimate Email Marketing Package is ideal for businesses and individuals that require in-house managing email marketing campaign

What's Included

• 1 email template ready for content to be added

• 12 content revisions of your template for monthly campaigns

• Copywriting and content recommendations

• Contact database upload and account set up
 

Email Marketing Visual Directions

The Website Marketing Group's email marketing website design experience goes back over 15 years. It includes the development of html newsletters, marketing campaigns and more for bathroom manufacturers, government organisations, financial institutions, retailers, insurance companies and publicly traded blue chip companies.

Below are some visual directions of our more recent work. 

Brewtopia	Caroma
Cathay Pacific	Mercedes Benz
Starion	Topfield

Email Marketing Process

The Website Marketing Group follow a successful process that ensures maximum exposure of our clients' brands are achieved.

Our process is broken down into the following: 

Subscriber Contact List Management

Firstly, the targets and milestones that are intended to be achieved with email marketing will be defined. If such goals are not defined properly and only pure activism dominates, email marketing campaigns most probably won’t succeed. Email marketing is not a sprint but a marathon and therefore the path and the goal must be defined clearly so that we do not drift off the track. Once the overall objectives are determined, it should be clear which target group to address as well. So the email addresses of the members of these target groups will be collected or rented. In addition, their permission to send them emails will be obtained.

Setting Up The Database

The data of the target groups, such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.) will be stored in our database that will personalize the emails accordingly. If additional profile information from email recipients is asked, in order to be able to customize the content of the emails for instance, it will be stored in the database too.

Professional EDM Design

In the next step the actual concept of the emailing broadcasts is determined, which means the tactical objectives and the deriving communication frequency for instance (a single action, a regular newsletter, or a multi-stage campaign), or the tonality. For every email campaign appropriate content for the target group and concept will be produced. These consist of editorial and / or advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements.

Email Set-up

After defining the concept and the content for the message, the email has finally to be set up. So has the order of the texts to be classified and variable or optional text blocks have to be specified in addition to the decision which audiences will receive the corresponding text block. Finally, there are the headers and footers, as well as the information for the email headers (e.g. sender address, subject line).

Blast Targeted Emails

A personal email for each recipient will be compiled and sent, when sending an email. During the compilation the appropriate email format will be taken into consideration for e.g. the format the recipient prefers (e.g. text, HTML, Flash, PDF), the appropriate salutation, and possibly variable or optional text blocks. Emails that bounce back as undeliverable will be processed accordingly, depending on the reason of non-deliverability. We Set-up a test account with the major providers to figure out if the emails have been delivered properly or which one are filtered out as spam mail.

Campaign Tracking & Reporting

Finally, the results of the emailing broadcasts, such as the rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, as well as other responses are captured and analyzed.