
We specialise in ASX website design and development, search engine optimisation and search engine marketing services for ASX Company websites in Sydney.
We have 11 years of extensive website design and development experience and have launched several large scale ASX Company website solutions in Sydney. These website solutions range from exceptional web design and development, search engine optimisation, robust CMS and web applications, newsletter marketing and Web 2.0 strategies to name a few.
We have worked closely with ASX companies in Sydney to deliver web-based solutions for high demand ASX company business needs. The needs of ASX listed/ Fortune 500 companies websites are different from standard corporate websites. The main difference is that ASX listed company websites are normally much larger websites than a traditional corporate website. Listed companies may have several country variations and have live feeds going from the stock exchange to the website. There are normally also shareholders specific pages and correspondence that needs to take place between the company and its shareholders. The Website Marketing Group can successfully build these key website elements, as well as effective information delivery.
We are a dedicated, experienced web design and development agency with first class web designers and developers in Sydney. We are determined to deliver ASX companies of low or high profile the best web solutions. Regardless of your corporate level, The Website Marketing Group can provide an effective website solution tailored to your company needs.
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For this comparative analysis of websites we define two important dimensions that allow us to rank order each website in terms of Best Online Experience:
This factor is a combination of the average rate of download of pages and the number of successful page retrievals. A high score for ease of navigation means that users will have quick responses as they work on the website, and that they will find very few broken or unavailable pages.
This factor is based on the relative age of pages found on the website. A well-maintained website has very-current information, and indicates that great care has been taken to assure the quality of the information.
We used the eValid website analysis engine, programmed (see below) to collect specific metrics that contribute to these factors.To assure accuracy the measurements were done over a short time frame and using identical access capabilities.
The measurements we made of the websites of the Top 10 Fortune 500 Companies produced the relative Best Online Experience comparison chart shown. The data shown are normalized relative values.

The best-performing websites are in the upper right of the chart and the worst-performing websites are in the lower left of the chart.
The table below shows all of the results used to construct the comparative chart.
Here are some Usage Hints if you want to dig deeper in the 3D-SiteMaps.
| # | Company | Click For Summary Report | Comments | Click For SiteMap | Comments |
| 1 | Altria ($73B) www.altria.com | eValid Report | B: A very large WebSite which also exceeded the depth-3 5000 link limit. | | A+: The WebSite structure is normal, with no reverse edges, no broken links near the top of the site. |
| 2 | ChevronTexaco ($100B) www.chevrontexaco.com | eValid Report | A+: This a very large WebSite implemented with dynamic page generation and an oops page to prevent broken links. | | B+: Good basic organization, a few reverse links, none broken in the top layers. |
| 3 | Citigroup ($112B) www.citigroup.com | eValid Report | C-: This WebSite appears to be relatively stable (nearly half of the pages are old) and the informational aspects appear to be stable. | | A-: Classic WebSite hierarchy, a few broken links. |
| 4 | Enron ($139B) www.enron.com | eValid Report | A: Very clean site, with few old pages, but sometimes bulky in content. | | A-: Good spread from the top, a few broken links. |
| 5 | Exxon Mobil ($192B) www.exxonmobil.com | eValid Report | A+: Very large, mostly current, relatively quick WebSite. | | B: Moderate complexity and depth, but too many choices in most cases. |
| 6 | Ford Motor ($162B) www.ford.com | eValid Report | B: Well organized WebSite, but plagued by slow loading pages. | | A-: Good link fan out, a few 2nd layer broken links, not overly complex. |
| 7 | General Electric ($126B) www.ge.com | eValid Report | B: Relative large site but over 10% broken links in the top three layers, relatively stable. | | B+: Clean structure, perhaps too heavy at the second layer, some broken links in top structure. |
| 8 | General Motors ($177B) www.gm.com | eValid Report | C+: A very clean WebSite, headed by a FLASH homepage, but with perhaps too many broken links. Very current, relatively quick, good link density. | | A: Very good spread, limited complexity, some concentration points, nothing broken. |
| 9 | IBM ($86B) www.ibm.com | eValid Report | C: A large WebSite with a surprising number of broken links and slow-loading pages. | | C-: Topmost layer shows disorganization with several broken and some backward links. |
| 10 | WalMart ($216B) www.walmart.com | eValid Report | A: A very large WebSite that is implemented with dynamic pages, it is one of the few where the 5000-link was exceeded. | | A-: The structure is adequate, but complex. |
To collect the data used in the chart we used the eValid WebSite analysis engine with parameter settings as follows:
We used the HTTP Normal mode which scans pages in the background without using the cache (all pages are freshly downloaded).
All of these tests were done with a maximum tree depth of 3. Most of these WebSites are many layers deeper.
We chose a relatively small 10 KByte limit for this factor because user response is usually best when the total page size is small. 10 KBytes @ 5 KBytes/second = 2.0 secs.
We chose a 2.0 sec threshold to decide if a page was slow loading.
Here we chose a threshold of 1 day (24 hrs) to emphasize the stability of the site.
This factor is expressed as a percentage of the total number of URLs visited.
To make sure that the report was not biased by the existence of long and very-long files -- PDF format files, for example -- these suffixes and a similar set were blocked from consideration.
Because these corporate WebSites tend to be very large we imposed a 5000-link limit in each run. This limit means that eValid maps only the URLs that give rise to the first 5000 links. After the limit is reached eValid continues to search out properties of the already-enumerated URLs that gave rise to those links.
For simplicity the 3D-SiteMaps were made with depth 2, 1000-link limits, and don't include graphics URLs.
All tests were done on a 384 Kbps (peak performance value) ADSL connection. The data was collected with successive eValid runs during normal business hours.
The Website Marketing Group have over 11 years of experience implementing web design solutions for large corporations, ASX listed companies and Fortune 500 companies. We have an exceptional reputation for professional, quality web design and development services in Sydney. We have the ability to build a website design solution for your corporation. Our designers have website designs, conventions and techniques down to a tee.
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